By Mike Kinosian
Rather than showing multiple stations, we are listing each team’s primary, 162-game English-language flagship; that station, though, must be a Nielsen Audio subscriber that appears in print.
Key outlets of the two New York City franchises (Mets and Yankees) are found in three PPM-rated markets (New York, Long Island, and Middlesex); Angels’ flagship KLAA is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in the San Francisco and San Jose ratings reports.
In these instances, flagships for the Mets and Yankees have New York City ratings info only; only Los Angeles ratings stats are used for the Angels’ key station; and flagships for the two Bay Area teams have San Francisco ratings info only.
Thus, each team is shown with one flagship in just one PPM-market.
There always seems to be one exception to the fine print. In this case, it applies to CJCL – the key station for the American League East’s Toronto Blue Jays. Toronto is MLB’s only non-PPM market; consequently, no CJCL ratings information of any type is shown anywhere in this analysis.
The final day of the July ratings sweep was July 15: Let’s see how the flagships performed roughly two weeks before MLB’s July 31 trading deadline.
By Mike Kinosian
LOS ANGELES — Now that the 2015 All Star Game is in the books, the “unofficial” start of the second-half of the baseball season is underway and we interpret that as our subtle cue to begin listing the performance of MLB’s radio flagships.
Among changes instituted in the 2015 baseball season are ways to speed up games, which typically take three hours during a season that extends from April through September.
Factor in pre-game and post-game shows, as well as a variety of sales-driven programming features, and it becomes crystal-clear how a MLB flagship can wind up devoting a sizeable chunk of its programming day and year to its hometown franchise.
Just as MLB implemented tweaks, several modifications are in effect since our previous series of baseball flagship scoreboards.
Here then are the disclaimers to the unique set of challenges of doing a MLB flagship overview.
For openers, the following scoreboards are for English-language flagships only.
In addition to their main flagship, some MLB teams have a secondary outlet and/or an emergency alternative. Rather than showing multiple stations, we are going with each team’s primary, 162-game flagship.
Key outlets of the two New York franchises (Mets and Yankees) appear in three PPM-rated markets (New York, Long Island, and Middlesex); the Angels’ flagship is listed in Los Angeles and Riverside; and key stations of the San Francisco and Oakland franchises (Giants and A’s) appear in San Francisco and San Jose.
In these instances, flagships for the Mets and Yankees have New York City ratings info only; Riverside ratings stats (only) are used for the Angels’ key station; and flagships for the two Bay Area teams have San Francisco ratings info only.
Thus, each team is shown with one flagship in one (only) PPM market.
The flagship for the American League East’s Blue Jays (CJCL) is, of course, located in Toronto, the only non-PPM market; no ratings information is shown here for CJCL.
With the fine print concluded, it is time to throw out the first pitch and play ball.
Cumulus Reports Net Revenue Down 5.6% in Fourth Quarter of 2011; Company High on Geraldo and Huckabee. Cumulus Media Group CEO Lew Dickey and chief financial officer J.P. Hannan appeared together on yesterday’s conference call to tell analysts the company’s plans for consolidating the former Cumulus Media Partners (former Susquehanna stations) it brought into the fold in August and the former Citadel stations it closed on in September are coming together allowing them to realize the “synergies” — $10.5 million worth — within the time frame originally predicted. As far as revenue is concerned, the company saw revenue down only 1% if you exclude political advertising from Q4 one year prior. Dickey told analysts there was growth in the automotive, financial services and retail sectors in Q4 and he – like many – expects this to be a big year for political dollars. Dickey addressed the coming launch of the Mike Huckabee program and stopped short of saying Cumulus could capitalize on Rush Limbaugh’s current PR challenge but told analysts his company sees a real upside for the April launch of Huckabee’s program for which it says it has about 110 affiliates lined up already. Dickey also said that Geraldo Rivera – currently heard on WABC, New York and KABC, Los Angeles only – is ripe for national syndication and calls the New York and Los Angeles placement a “precursor” to a national rollout.
Rush Limbaugh Takes Monday Off; Premiere Networks Suspends Airing of Barter Spots for Two Weeks. Things are quieting down with regard to the Rush Limbaugh–Sandra Fluke controversy but El Rushbo took yesterday (3/12) off to play golf with regular fill-in Mark Steyn sitting in the host’s chair. Public relations and crisis management expert Brian Glicklich is working with Limbaugh’s team and it sounds as though the day off was probably his idea. At the same time, Premiere Networks issued a memo to traffic departments at news/talk affiliates and is suspending the requirement that stations run barter spots – the ones that air in addition to the network spots actually contained within Limbaugh’s and other Premiere shows – for this week and next. Premiere gives no reason for this but one could surmise it doesn’t want to have any clients’ spots air within “controversial programming” and a cool down period like this will allow it to get a handle on where these spots are to air and where they should not.
Curtis Media Blows Up “FM Talk 101.1” WZTK-FM; Programming Changes Affect WPTF, Raleigh and WSJS, Winston-Salem. Curtis Media shocks the news/talk world with the sudden announcement that eight-year-old FM talker WZTK-FM, Burlington – serving both the Triad and Triangle markets of North Carolina is signing off its talk format and will re-emerge within a few weeks. But some of the talent heard on WZTK-FM is being spread out among Curtis Media’s other news talkers in the Raleigh-Durham and Winston-Salem/High Point/Greensboro markets. Here’s what’s happening: First, in the Triangle market of Raleigh-Durham, Curtis drops country on WKIX at 850 AM and will operate two outlets – NewsRadio 680 WPTF and TalkRadio 850 WPTF. WPTF VP/GM David Stuckey states, “NewsRadio 680 WPTF is where people will hear about the big events of the day, while TalkRadio 850 WPTF is where they’ll talk about those stories.” Stuckey says that while WPTF has proudly conservative roots dating back to 1924, the two stations will strive for balanced news coverage and an open exchange of all opinions across the ideological spectrum. “Unlike some media outlets, we’re not going to force-feed the same political agenda ad nauseum. We’ve seen ratings slippage on stations and channels with a hard-leaning approach, and more advertisers are telling us they want media platforms that are less toxic and more civil.” As far as talent is concerned, Brad Krantz and Britt Whitmire survive the cut at WZTK-FM and will host PM drive on WPTF and WSJS. Dial Global’s Neal Boortz and Clark Howard are also landing on WPTF and WSJS. Shows that “didn’t make the cut” include local host Allan Handelman, TRN’s Michael Savage and Phil Hendrie and Fox News Radio’s Alan Colmes.
Larry King to Host Show on Internet TV Network. American television and radio icon Larry King is returning to the interview desk with a start-up online TV network called Ora.TV being financed by Mexican media mogul Carlos Slim. A debut date for the site has not been announced yet but the Ora.TV website says it’s coming this year. The site states, “From its inception, Ora is an internet-based on-demand network producing a wide range of programs that transcend traditional formats. Our programs will resemble broadcast TV in terms of quality, but viewers will watch when and where they like with interactive capability.” Former News Corp. president of digital journalism Jon Housman will lead the network.
Journal Broadcasting’s WTMJ, Milwaukee Holds “Insight 2012” with Major Political Guests. The annual “Insight 2012” program hosted by WTMJ, Milwaukee talk host Charlie Sykes has become a must-listen for Wisconsin political aficionados the morning after it takes place. The actual event is a ticket-holder-only live event the night prior – in this year’s case, last night. Sykes hosted fellow WTMJ host Jeff Wagner and other journalists plus Wisconsin State Senate candidates Jeff Fitzgerald, Tommy Thompson, Mark Neumann and Eric Hovde. Also appearing were U.S. Representatives Paul Ryan, Reid Ribble and Sean Duffy along with Wisconsin Governor Scott Walker. Last evening’s event is being re-broadcast this morning from 8:30 am to 12:00 noon on WTMJ.
Tribune’s WGN, Chicago Signs on with TuneIn. The “Voice of Chicago” can now be heard around the world via the free, internet service TuneIn, which boasts 30 million monthly active listeners. TuneIn vice president of programming Kevin Straley says, “WGN is known all over the country and has a rich history in Chicago. Our goal is to share all of the best programming from around the world with over 30 million monthly listeners, and partnering with WGN brings us one step closer to that goal.”
KDKA-FM, Pittsburgh Announces Pirates Broadcast Talent. CBS Radio’s KDKA-FM, Pittsburgh announces former Chicago Cubs third baseman Kevin Orie will be paired with radio host Dan Zangrilli to handle the game-day shows before and after each Pirates baseball game throughout the season. The two will host a one-hour preview program and a one-hour post-game show. Pirates broadcasters (Greg Brown, Tim Neverett, Steve Blass, Bob Walk, and John Wehner) will continue to be featured during the pre- and post-game shows, as well as calling all the action during the games.
Report: 3MTR Abandons Talk Format in Melbourne. TALKERS Australia bureau chief Trevor Smith reports on the demise of talkback radio 3MTR in Melbourne. Smith notes the station had been having financial difficulties for months and was unable to compete with Melbourne’s talk 3AW. Read more here.
Afghan Civilian Massacre, 2012 Presidential Race, HBO Palin Movie, Rush Limbaugh Controversy and Iran Nukes Issue Among Top News/Talk Stories Yesterday (3/12). The case of a U.S. Army sergeant who killed 16 civilians in Afghanistan; the GOP candidates’ battle to win the nomination to face President Obama in November; HBO’s “Game Change” film about Sarah Palin and the 2008 presidential race; the ongoing controversy surrounding Rush Limbaugh; and the Iran nuclear weapons issue were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Phil Hendrie Walks the Red Carpet. Sure, he’s not wearing a glitzy, designer gown but he is walking on a red carpet! That’s Talk Radio Network personality Phil Hendrie at the Los Angeles Animation Festival on Saturday, March, 10. Hendrie – whose voice appears in numerous animated films and TV programs – was a cast member in Trey Parker’s and Matt Stone’s “Team America” film. Hendrie states, “I was happy to be involved in any way that I could, because that was a great work experience for me…Every time that it’s mentioned that I was in ‘Team America,’ people instantaneously recognize it. They know the voice of I.N.T.E.L.L.I.G.E.N.C.E., they know the voice of the terrorist, they know the film, so it’s like my instant credibility button.”