Tag: "Pete Gustin"
FCC Kills CIN Study…at Least for Now. The Federal Communications Commission issued a brief statement late Friday afternoon ending the current form of the Critical Information Needs study that has enraged broadcasters since it was announced last May. Recently, as the beginning of the study approached this spring, broadcasters – and many from the public arena – had re-stoked their disapproval. The FCC’s statement on February 28 was: “The FCC will not move forward with the Critical Information Needs study. The Commission will reassess the best way to fulfill its obligation to Congress to identify barriers to entry into the communications marketplace faced by entrepreneurs and other small businesses.” Commissioner Ajit Pai, who had publicly criticized the scope of the study, said, “I am pleased that the FCC has canceled its Critical Information Needs study. In our country, the government does not tell the people what information they need. Instead, news outlets and the American public decide that for themselves. I look forward to working with my colleagues to identify and remove actual barriers to entry into the communications industry. This newsroom study was a distraction from that important goal.”
TALKERS to Postpone Publishing 2014 Heavy Hundred Until Tuesday, March 11. The 2014 installment of one of TALKERS magazine’s most popular and, perhaps, controversial annual features – “The 100 Most Important Radio Talk Show Hosts in America” – is being readied for publication this coming Tuesday, March 11, 2014. It was originally intended for publication today (3/3) but last-minute developments in the industry regarding the contracts and standing of several key hosts has required adding the extra week for consideration and tabulation. Also known as “The Heavy Hundred” the ranked listing of 100 hosts and talent teams from around the country is based on a number of both quantitative and qualitative criteria and is determined by collective analysis of the TALKERS editorial board. It includes local and national hosts from a variety of genres falling under the umbrella of “general” talk or “news/talk” radio covering politics, health, finance, relationships, consumer tech, popular culture and a variety of specialties. (TALKERS launched a special and separate Heavy Hundred of Sports Talk two years ago.) Hosts on the list are selected from those working at the time of its publication on platforms that include commercial and public AM/FM radio as well as satellite radio (internet-only talk hosts are ranked by TALKERS in an annual feature titled “The Frontier Fifty”). According to TALKERS VP/executive editor Kevin Casey, “It is no secret that economic restraints facing the industry these past few years have contributed to shrinking the number of individuals working on the air across the nation. Although the 2014 edition of the Heavy Hundred will, of course, include many familiar names, the need for new blood, fresh voices and potential up and comers has never been greater. Readers will find this year’s roster will feature a number of new names and first-timers, which is quite exciting!” Companies interested in sponsoring segments of this widely discussed and read (by hundreds of thousands of broadcasting industry members and consumers/listeners) feature should call 413-565-5413.
CBS RADIO Adds Baltimore, Maryland Content to All-News WNEW-FM. The two-year-old all-news format on CBS RADIO’s WNEW-FM, Bowie, Maryland-licensed station is getting some tweaking as the station will add more Baltimore and Maryland content to its programming in the form of news and traffic, as the company says, “in addition to its extensive coverage of the Washington, D.C. metro.” The company is opening a Baltimore news center beginning today (3/3), which is located at CBS television station WJZ-TV. Other bureaus will follow in Annapolis and Montgomery County throughout the year. Longtime Baltimore radio news anchor Sarah Jacobs has been named bureau chief, overseeing a team of local reporters. Baltimore Sun columnist David Zurawik reported on the changes last week questioning if the changes are the result of the inability to “put a dent” in the ratings at Hubbard’s crosstown WTOP. Some of the changes beginning today include traffic reports every five minutes during peak travel times plus expanded coverage to include “Beltway to Beltway” traffic spanning the entire Baltimore-Washington corridor, from the Baltimore Beltway to the Washington Beltway, and the major arteries that feed them. CBS RADIO SVP and market manager Steve Swenson states, “WNEW reaches 5.3 million people across Baltimore and Washington, and all the counties in between – more than any other local radio station. We’re thrilled to offer area residents around-the-clock news coverage, and serve as the primary destination for all their traffic information needs. Whether driving the two Beltways, I-95, the Baltimore Washington Parkway, I-97, or Route 50, commuters will only need to listen to one station: All-News 99.1FM.” In the Baltimore Sun piece, Zurawik writes that Swenson concedes the location of the WNEW-FM transmitter – near Annapolis – doesn’t cover the DC metro the way most DC-licensed stations do. Swenson tells the paper WNEW-FM “reaches 38% of the DC metro population while it covers more than 75% of the Baltimore metro.”
Don Geronimo to Exit ‘106.7 The Fan’ in Washington. After returning to his longtime stomping grounds at WJFK-FM, Washington “106.7 The Fan” following a stint at the company’s KHTK, Sacramento, Don Geronimo will again leave the station and his evening show. Geronimo Tweeted that he’s going to be on the CBS RADIO payroll for another 30 days and then “off to brighter pastures. You know I have a lot to say on the entire matter, you’ll hear it all soon enuf, ever 4ward.”
PodcastOne Makes Doug Stephan’s ‘Good Day’ Show Available on Demand. Nationally syndicated radio personality Doug Stephan (left) is partnering with PodcastOne to have the service distribute his podcast and have PodcastOne Sales serve as the exclusive rep for his podcast. Stephan’s “Good Day” is now available in a digital format after the original broadcast of the radio program. PodcastOne CEO Norm Pattiz (right) says, “Everybody needs a good day. Now we can make sure that Doug Stephan’s ‘Good Day’ is available 24 hours a day, on-demand, from PodcastOne. This is just another example of the expanding radio footprint that makes the best talent available to the largest possible audience, and on a personal level, having Doug on the podcast lineup brings a big smile to my face and assures me of having my own personal good day.”
Talk Radio Personality Rusty Humphries Joins Washington Times. Longtime TRN-syndicated talk radio personality Rusty Humphries is joining the Washington Times for an “expansive role” in which he will be “a weekly columnist, a blogger and a daily video show host.” The organization notes that “Humphries’ appointment is part of the Washington Times’ aggressive expansion into the many platforms that comprise a modern media company. The audio from Humphries’ video show will also be streamed on the Kaliki-based, on-demand network that was recently established in partnership with the Times. Humphries comments, “I’m excited to become part of the Washington Times family. I am proud to add my voice and my ideas to the excellent work that the Times has been producing for decades.” Times editor and vice president of content and business development John Solomon adds, “Rusty is a rare and special talent. We are thrilled to have his wisdom and his good humor as part of our growing menu of offerings.”
New Lineup from TheBlaze Radio Network; Buck Sexton Show to Weekdays. There’s a new weekday schedule from Glenn Beck’s TheBlaze Radio Network as the company announces the Buck Sexton show moves to weekdays in the 12:00 noon to 2:00 pm ET slot effective March 17. Sexton is also co-host of “Real News from TheBlaze,” he is a former Central Intelligence Agency officer and NYPD Intelligence Division analyst with hands-on expertise in counterterrorism and counterinsurgency operations around the world. As a result of the move, the Pat & Stu show moves to the 5:00 pm to 7:00 pm ET slot. TheBlaze president and chief content officer Joel Cheatwood states, “Over the past 18 months or so Buck has emerged as a very strong new voice in media. We’re excited to see what he can do with the expanded opportunity on TheBlaze Radio Network.”
Compass Media Networks Welcomes Susan O’Connell. Affiliate relations pro Susan O’Connell is joining Compass Media Networks as a consultant with the goal of managing and enhancing affiliate relations and strategy related to The Wall Street Journal Radio Network. O’Connell has served as senior director, affiliate sales for The Wall Street Journal Radio Network since 2006. Compass exclusively manages affiliate sales and advertising sales for WSJ Radio.
Lawrence Named Director of Sales at Revenue Development Resources. After 14 years of service to the Radio Advertising Bureau, Bob Lawrence becomes director of sales for Revenue Development Resources. He states, “It’s exciting to be representing the valuable services that RDR offers to broadcasters, and to once again team with RDR president/CEO Mark Levy. I look forward to more of the kind of successes that Mark and I achieved during our years working together at the RAB.” Says Levy, “Bob joining us is like old-home week. With former RAB team members Tim Foley and now Bob Lawrence on the team, it’s like working with family again!”
Odds & Sods. Imaging and voice-over pro Pete Gustin leaves his gig with Entercom’s sports talk WEEI-FM and news/talk WRKO after 18 years with the stations. Gustin, who recently launched his own imaging and voice-over service, writes on his Facebook page, “I’ll be partnered with dozens of major national brands, programs, radio stations, TV networks, sports franchises and agencies like Solid Talent with Micaela Stepanovich, CESD Imaging — affiliates and Paul Wintner and Jason Helzner, who are both very much responsible for this new path I’m on.”…..WOLB, Baltimore morning show host Larry Young is honored as a recipient of the 2014 Verizon Community Innovator Award. The company says that Young was the only recipient of the award in the communications field. “We here at Radio One Inc. are very proud of Larry’s many accomplishments and this shows the great works he has done for the community and how he represents his community.”…..Center Post Holdings announces it is re-branding the Business TalkRadio Network to BizTalkRadio to reflect its new partnership with sister network BizTV. Center Post Holdings purchased BTRN last October .
Rick & Bubba Read to 50,000 Kids in 13 States! Nationally syndicated morning show Rick & Bubba (Rick Burgess and Bill “Bubba” Bussey) recognized the National Education Association’s “Read Across America” day today by using technology to read Dr. Seuss’ Green Eggs & Ham to an estimated 50,000 students in 800 schools across 13 states. The SSI-syndicated show has made an annual tradition of creating the “world’s biggest classroom” on this day. In the photo here, Rick & Bubba are seen on a screen in one of the classrooms taking part in the event.
Going for Woman of the Year. Nationally syndicated talk show host Dr. Daliah Wachs (right) is pictured here with two-time cancer survivor Dominic (left) as Wachs gears up to raise money for the Leukemia and Lymphoma Society of Las Vegas. Wachs was nominated for Woman of the Year so her goal is to raise $20,000 during the campaign that runs from March 21 through May 31. Wachs tells TALKERS the funds go to cancer research and financial assistance to families with children afflicted with blood cancer. Listeners can help by going to her website at www.drdaliah.com and hitting the “Fight Blood Cancer” link after March 21.
ABC News Radio at the Oscars. Just a couple of hours before winning the Oscar for Best Actress in a Supporting Role for her work in “12 Years a Slave,” last night in Los Angeles, Lupita Nyong’o (right) stops on the red carpet to talk with ABC News Radio’s David Blaustein (left).
By Pete Gustin
Voice Over Artist & Creative Services Director
BOSTON — “Imaging” isn’t nearly as difficult a concept to define as you might think, even when it comes to radio imaging. In fact, it’s quite simple. What is the image that you wish to portray to your listening public? Is it cool? Is it smart? Is it irreverent, connected or quirky? When done right, your radio imaging will give your listeners the overall impression that you are exactly what you tell them you are. It’s extremely powerful in fact. If you’ve ever heard the old saying “act as if”, that’s exactly what you should do when it comes to your radio imaging. Act as if you’re cool, or in this case, image as if you’re cool… and you will be.
So what happened? Why is the true art of imaging fading away? PPM consultants are breaking everything down into 15 minute segments and telling us that the most important thing to do is to get people from one block of listening to the next. So how do they propose we do this? It’s simple. Just tell the listeners what’s coming up next and they’ll stick around to hear it, Right? Maybe, but probably not. I can’t remember the last time I went to see a stand-up comic who, after delivering a really fantastic joke stopped to tell the crowd “Hey, if you liked that joke, stick around. I’ve got plenty more to come.” The show just keeps on going… until it absolutely has to stop.