Mike Francesa Tells Industry: Change the Sports Talk Demo to 35-69. Appearing at the Talkers New York 2013 conference last week, WFAN, New York afternoon drive legend Mike Francesa said the industry should change their sales strategies to sell to the Men 35-69 demo “because guys 60 to 69 have all the money. And guys who are 25 live at home and can’t pay their rent. 25 -54 is dumb! I’ve been yelling that one for years.” Francesa also argued with the notion that hosts like him are content machines and they should put their content everywhere. He states, “If I’m on for five and half hours every day from 1:00 pm to 6:30pm, why do I want an interview that I do at 1:30 on the damn internet at 3:30 competing with myself? It’s not rated!” He says he wants people to tune in to his show between 1:00 and 6:30 because that where he makes his living. Being on someone else’s show to give his take on a sports issue or put it on the internet means the listener won’t have to tune in later that day and that goes against the fundamental rules of radio. View Mike Francesa’s entire speech from Talkers New York 2013 by clicking here.
Arbitron and Edison Research’s Infinite Dial Looks at News/Talk/Sports P1s. The breakdown of news/talk/sports P1s from the Arbitron and Edison Research Infinite Dial 2013 study has been released and offers some insight into the digital media habits and perceptions of the aforementioned subset. Some of the notable conclusions from the study:
- News/talk/sports P1s are very aware of digital music services such as Pandora and iHeartRadio although they are far less likely to be regular users than are P1s of other radio formats.
- They are slightly more likely to have listened to a podcast in the last month compared to the larger group of all radio users 12-plus (15% versus 12%).
- News/talk/sports P1s are big YouTube users with 43% saying they watched a YouTube video in the last week compared to 37% for all radio users 12-plus.
- News/talk/sports P1s are far less likely to wake up to a cell phone (19%) than are all radio users 12-plus (30%).
- News/talk/sports P1s are fans of tablet devices with 34% claiming to own one versus 29% for all radio users 12-plus.
- They are less likely to follow a radio station on Facebook (2%) than are all radio users 12-plus (9%).
- And they are also less likely to be frequent social media users (“several times per day”) with 20% saying they do so compared to 27% for all radio users 12-plus.
Free Talk Live Co-Host Ian Freeman Has Video Arrest Case Dismissed; Receives Settlement. Nationally syndicated talk radio host Ian Freeman, who co-hosts “Free Talk Live” with partner Mark Edge, reports his charge of disorderly conduct and violation of a town ordinance in Palmer, Massachusetts for attempting to videotape a proceeding in the community’s town hall was dismissed and he received a $5,000 settlement. Freeman, who is well known for championing personal freedoms and the right to a free press calls the result “a total win for press freedom, except for the fact that it happened in the first place. It could happen to you or a staff member at your station next.” Freeman says as he was recording a proceeding at the town hall, a uniformed officer told him to turn off his video recorder. When he refused, citing freedom of the press, he was arrested and charged. Freeman was represented by the ACLU and he states, “Eventually, the misdemeanor was dropped and the town ordinance violation changed from criminal to civil. The ACLU of MA came on board to take the case, and they knocked it out of the park. Palmer crumbled and agreed the charges should be dismissed ‘with prejudice’ (meaning they can’t be brought again) and also agreed to a $5,000 settlement with no gag order preventing me from talking about it.” With more and more radio news departments using video for their web content, the issue of where and when civil servants can be recorded doing their jobs is one that is very real and may become more high profile as time goes on.
The 2013 Radio Show to Feature Two-Pronged Program Agenda. The National Association of Broadcasters and the Radio Advertising Bureau announce the 2013 Radio Show – scheduled for September 18-20 in Orlando – will feature two new conference tracks, the Programming Masters Series and Sales Consultants’ Corner, both on Friday, September 20. According to a release from the organizations, “The power tracks, which will run concurrently on Friday morning, are designed to provide radio programming and sales professionals a comprehensive training opportunity in a consolidated format. Attendees will learn strategies and best practices that can be immediately employed to increase station revenue and enhance programming content.” The fast-paced Programming Masters Series will address how today’s multi-platform media environment impacts radio programmers as they juggle the demands of programming multiple stations and cultivating talent. Sessions include: “The Art of Story Telling;” “The Next Gen Programmer,” featuring tips from college radio on how mainstream radio can connect with diverse audiences; and “What’s Working at Work,” featuring unique research on media consumption. Panelists include Evan Harrison, executive vice president, content and entertainment, Univision Radio; Laurie Cantillo, program director, WTOP; Buzz Knight, vice president, program development, Greater Media; and Steve Reynolds, The Reynolds Group. During the four-hour Sales Consultants’ Corner, radio’s top sales trainers and consultants will discuss effective strategies for training salespeople, prospecting new leads and growing revenue. Sessions include “The Seven Steps for Selling Success,” “Getting the Appointment” and “Addressing Objections and Closing.” Additionally, RAB will provide resources and tools stations can use to support the sales process. Panelists include Paul Weyland, president, Paul Weyland Communication Strategies; Marijane Milton, international director of revenue innovation and training, MultiBrand Media International; Michael Guld, president, The Guld Resource Group and author of “The Million Dollar Media Rep;” and Susan Novicki, president, Morrison and Abraham.
NSA Data Collection Program Top News/Talk Story for Week of June 10-14. The controversy over the National Security Agency’s widespread telephone and internet tracking program and contractor Edward Snowden’s leaking of information was the most-talked-about story on news/talk radio during the week, landing atop the Talkers TenTM. At #2 this week was the DOJ’s investigation of journalists. Coming in at #3 was the immigration amnesty legislation followed by the IRS scandal at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. View this week’s entire chart here.
TALKERS Weekly Affiliate Roundup. The Peter Schiff show, syndicated nationally by Radio America, announces the show is added to the program lineup at the following stations: WLOE, Eden, North Carolina; WMYN, Mayodan, North Carolina; KLEY, Wellington, Kansas; KKLE, Winfield, Kansas; WRJM, Charleston, Illinois; KXAR, Hope, Arkansas; KTPA, Prescott, Arkansas; and WLBK, DeKalb, Illinois…..“Free Talk Live” featuring Ian Freeman and Mark Edge is added to the air schedule at WBLF, Bellefonte, Pennsylvania; WEEO, McConnellsburg, Pennsylvania; and KOMY, Santa Cruz, California…..“Stuart Vener Tells It Like It Is” adds the following stations to its roster of affiliates: WTAN, Clearwater, Florida; WDCF, Dade City, Florida; WZHR, Zephyrhills, Florida; KCAA, Loma Linda, California; and WRGC, Sylvia, North Carolina.
More Big Changes at Dial Global as Spencer Brown and Ken Williams Resign; Time, Inc. CRO Paul Caine to Take Over as CEO. Dial Global announces that Paul Caine has resigned his post as chief revenue officer at Time, Inc. to become the chief executive officer of Dial Global and become a member of the board of directors. Spencer Brown resigns his post as CEO and Ken Williams does the same as president. The two will stay on until April 4 when the change takes place. The company says, “Caine joins to create a new opportunity for Dial Global to expand the marketing and monetization of audio, starting with the Company’s lineup of premier sports, entertainment and news content that includes the NFL primetime games (including the Playoffs and Super Bowl), the NCAA Men’s Basketball Tournament, CBS Radio News, NBC News Radio, the NBC Sports Radio Network, and the Grammys. As mobile platforms continue to multiply the occasions for listening, the demand for premium digital audio content is growing fast. This represents a substantial, undeveloped opportunity for content providers, distribution partners and marketers alike.” Paul Caine says of joining the company, “Dial Global will propel the growth of audio as the essential medium for the mobile experience. We have premium content, top-tier distribution, and prestigious live event assets. Our opportunity is to expand these experiences for consumers, broaden our repertoire of content partners, and integrate our on-air, digital and live event offerings to create compelling engagement for advertisers.” In a statement from the company, Spencer Brown comments on his exit, “Along with our former partner David Landau, Ken and I have taken Dial Global a long way. Now the company needs a chief executive with a different skill set to steer it through its next phase of growth. We believe Paul is uniquely well-qualified to do just that.”
Cumulus Reports 2012 Q4 Net Revenue Up 1% on Strong Political. Cumulus Media announces 2012 Q4 numbers and financial figures for the whole of 2012. For the fourth quarter of 2012, Net revenue was up $2.9 million – 1% — on revenue of $284.2 million, compared to $281.3 for the same period a year ago.
Lew Dickey Says with Promised Synergies in Place, ‘Cumulus Optimizes’ and ‘Invigorates’ Radio Networks Division. During Monday’s conference call with analysts, Cumulus Media chairman and CEO Lew Dickey explained some of the company’s strategies and recognized the programming efforts that included “launching shows with Governor Mike Huckabee, Geraldo Rivera, Sanjay Gupta and Michael Savage as well as some other initiatives that we have focused on. We also announced the launch of, importantly, the CBS Sports Radio Network in collaboration with CBS, and the launch of Right Now Traffic in partnership with Radiate Media. These give us strong ownership positions going forward into two key verticals, sports and traffic.” Lew Dickey reiterated the company’s happiness with the purchase of the former WFME, Newark, calling it “a tremendous value at just $40 million.” As expected he promoted Cumulus’ country music strategy, saying the new WNSH, New York “enabled us to bring the country format back to New York for the first time since the mid-90s…with a very strong brand, ‘NASH FM.’ The NASH brand was extremely well received by listeners, advertisers, general media and particularly the Nashville entertainment community, and we further capitalized on this with a three-day concert for our advertisers and listeners last month, which was the ‘NASH BASH’ at the Roseland ballroom. NASH FM will become the flagship for our larger national country initiative that we are in the process of rolling out throughout the rest of this year. It will ultimately be a multimedia platform brand for Cumulus, targeting that key audience segment, which is about 85 million Americans. It will be through our O&O group as well as syndicated through our network…as well as through a mult-imedia platform.” Dickey told analysts he expects the NASH FM, traffic, CBS Sports and digital platforms to break even in 2013 and be poised for profit in 2014 saying they are, “in essence, startup businesses, new entrants into respective arenas such as sports, and traffic in particular.” Dickey was asked about the network business, the talk business in particular and he referenced, without naming names, the Rush Limbaugh–Sandra Fluke incident. “Clearly, it’s been well documented that the talk side has been challenged – most of that due to some of the issues that happened a year ago. So there has been residual hangover on the talk side in terms of advertisers sitting out and not placing there…that’s had an impact not only on our network business but it’s had an impact on some of the news/talk stations in the top markets in our O&O group.” Dickey reported that business that is typically placed in the first quarter was, in many cases not placed until the late part of the first quarter of this year and a lot of that business “is now starting to come back into the marketplace.” The Cumulus Media conference call details come courtesy of Seeking Alpha. See more at SeekingAlpha.com.
KPRC, Houston Re-Brands; Adds Janine Turner for Daily PM Drive Show. Clear Channel Houston talk outlet KPRC finalizes its shift from a more “hot talk” format to a more traditional news/talk format and swaps branding, leaving behind the “9-5-0 Radio Mojo” and implementing the new “Houston’s More Stimulating Talk Radio” positioner. The lineup includes: Joe “Pags” Pagliarulo in morning drive; Premiere’s Glenn Beck; local host Michael Garfield; local personality Matt Patrick (who’s also heard in AM drive on sister KTRH); and Janine Turner. Texas-based Turner – the actress known for her work on the 1990s TV show “Northern Exposure” – has been producing her own radio show for a couple of years now and is added to the 5:00 pm to 7:00 pm slot on KPRC.
Greater Media Philly Honored with Top Workplaces Accolades for Second Straight Year. In a survey of employees conducted by Workplace Dynamics for the Philadelphia Inquirer and Philly.com, Greater Media’s Philadelphia cluster of stations was named among the Top Workplaces again this year. VP and market manager John Fullam says, “Great companies start with great employees. We believe the workplace environment is an essential part of creating a successful organization. We are fortunate to have such an outstanding team dedicated to serving Philadelphia, our listeners and advertising partners every day.” Greater Media operates rock WMMR, classic rock WMGK, adult hits WBEN-FM and sports talk WPEN-FM.
Arbitron Releases the RADAR March 2013 Radio Network Ratings. Arbitron reports that the RADAR (Radio’s All Dimension Audience Research) March 2013 “is the standard currency for national network radio ratings and measures 46 individual radio networks.” The networks are operated by American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Dial Global Inc., Premiere Networks, and United Stations Radio Networks. The survey concludes “that nearly 180 million Persons 12 and older, or approximately 68% of this demographic, heard one or more network radio commercials in an average week of the survey period.” Further, the survey states commercials that aired on the 46 radio networks measured reached: 68.2 % of Persons aged 12+ (179,923,000 Persons); 68.6% of Persons aged 18+ (163,738,000 Persons); 68.1% of Persons aged 35+ (113,417,000 Persons); 70.9% of Persons aged 18-49 (95,091,000 Persons); and 71.7% of Persons aged 25-54 (89,654,000Persons).
Premiere Networks Touts ‘Strong Rankings’ in RADAR 116. Clear Channel Media and Entertainment-owned Premiere Networks sells 17 of the 46 networks included in Arbitron’s RADAR 116. In this survey, Premiere lays claim to having “earned the number one spot in rankings for AQH and Cume among all 46 measured RADAR networks in RADAR 116 for Persons 12+. Premiere FOX News Advantage ranked number one on an AQH basis for Persons 12+ (All Broadcasts, Monday-Sun 5AM-12M, AQH) and Premiere Spectrum debuted in RADAR 116 as the highest-reaching network for Persons 12+ (All Broadcasts, Monday-Sunday 12Midnight-12Midnight broad daypart, Cume). Premiere also points to the performance of its networks based on lifestyle groupings, stating, “Young Influencers and Premiere Super Moms ranked number one and two, respectively, in reaching Moms 25-54 (Women 25-54 with children under 12). Premiere Super Moms took the lead position followed by Premiere Young Influencers in reach for Working Women 25-54 (work status: full time/part time) among all 46 measured RADAR networks in RADAR 116 (All Broadcasts, Monday-Sunday 12Midnight-12Midnight broad daypart, cume audience). The RADAR 116 sample consists of 395,844 diary keepers/PPM panelists/respondents. PPM panelists comprise approximately 53% of the total respondent listening sample.
Effects of Sequester/Budget Battle, State of the Republican Party, Cyprus Bank Deposit Tax, Steubenville Rape Case, and Tom Perez Named Labor Secretary Nominee Among Top News/Talk Stories Yesterday (3/18). The budget battle in Washington and the effects of the sequester; analysis of the state of the Republican party and its future; the Cyprus bank deposit tax and its effect on world markets; the guilty verdicts in the Steubenville, Ohio rape case; and President Obama’s nomination of Tom Perez as labor secretary were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.