2nd Marquee – Armstrong
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Tag: "P1"
Arbitron Client Conference: Day 1
Time Spent Listening about…Time Spent Listening
by Holland Cooke
Radio Consultant
ANNAPOLIS — If the wistful Kenny G. Christmas music wafting through the hotel is nearly-drowned-out by the sound of 250 people typing, it can only be…Arbitron’s Client Conference.
This is an annual Who’s Who of radio Programming, and everyone here admits to the nerdy curiosity necessary to digest a two-day meeting about audience measurement. I do a half-dozen media conventions a year, and I always extract more “take-home pay” from this one than any other.
Here are my notes from day one. More here tomorrow, and more Monday.
