Tag: "Over the Top"

Radio Talent: Do What Cable Is Doing

| November 11, 2015

By Holland Cooke
Radio Consultant

 

cookewriterNEW YORK — I should clarify.  I don’t mean do what cable news channels are doing — contrived political arguments.  That’s being done to death there, and has become an unfortunate “Talk Radio” caricature.  When there’s a-war-on…the-war-on…The War on Christmas – and there’s feigned outrage about under-decorated cardboard coffee cups — you know they’re running out of things to talk about.

I’m saying do what you see on basic cable channels and so-called “Over The Top” (OTT) TV such as Netflix.  And as I listened to Sony Pictures Television chairman Steve Mosko, the little voice in my kept whispering “podcasting.”

Mosko calls himself “a studio guy” whose independent shop has 35 shows on 18 different networks, “the largest programming provider to OTT services.” He was interviewed by author and veteran journalist Bill Carter (SiriusXM’s “The Bill Carter Interview”) at NAB Show/New York* this week.

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