Tag: "over the air"

Pending Business: What’s That Computer Doing?

| September 21, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Your future in radio sales is changing as you read this.

If you work for a medium or large radio group, the inventory on your radio station is most likely available through multiple sources away from the sales team and managers you see regularly.

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Thursday, June 25, 2020

| June 25, 2020

BIA: Local Radio Advertising to Fall by 10.7% in 2020. Revising its beginning-of-the-year projection that U.S. local radio advertising revenue (consisting of AM/FM, digital, and streaming) would be $14.3 billion, BIA Advisory Services reports that projection to now be $12.8 billion – a decrease of 10.7%. BIA breaks it down this way: $11.4 billion is expected to come from over-the-air sales and $1.4 billion should come from digital sales. BIA says, “By comparison, in 2019 local radio stations generated $12.8 billion in over-the-air revenue and just over $1 billion in digital. This was a 1.6 % decrease in total revenue from 2018.” BIA SVP and chief economist Mark Fratrik comments, “In 2018, we projected that radio’s digital platforms would reach $1 billion by 2019 and last year the industry hit this mark. For 2020, our ad forecast shows that digital sales, including streaming, will stay steady. Then by 2021, Radio online revenue will start to climb back up again. On the over-the-air side, we see a bigger COVID hit, with a steep drop in 2020 and some recovery back by 2021.” What sectors will make up the bulk of radio’s revenue? BIA says the finance/insurance industry will make up $2 billion, retail will account for $1.97 billion, automotive will contribute $1.5 billion, and technology accounts for $1.3 billion. BIA explains, “These industries may benefit from the continuing shift in radio listening from the car to the home as at-home audio environment features give consumers multiple opportunities to consume promotions. Streaming has become a major growth opportunity for broadcasters to maintain existing audiences and attract new, younger listeners. BIA’s revenue estimate drops to $12.5 billion when streaming ad revenue is not included.”

Suit Challenges USAGM Exec Michael Pack’s Firing of Agency Organization Heads. In a suit filed in U.S. District Court for the District of Columbia, the Open Technology Fund and four individual members of its board of directors are asking the Court to declare null and void U.S. Agency for Global Media chief executive Michael Pack’s recent firing of Open Technology Fund and news outlet leaders. The complaint argues that “Although funded by Congress through grants administered by the Agency, the four organizations targeted by Mr. Pack are not part of the government. Their employees are not government employees. They are private, nonprofit organizations with their own leadership and independent boards of directors. That is by design. Their mission, collectively, is to promote the free flow of information worldwide, especially in countries where authorities restrict freedom of expression. They do this through global efforts to combat online censorship and news broadcasts in 61 different languages, reaching 400 million people each day. But they can only be effective in countering disinformation and censorship if they are rightly perceived as independent, professional, and fact-driven—not as official mouthpieces for some partisan agenda.” Open Technology Fund chief Libby Liu tendered her resignation to take effect at the end of July but was terminated immediately by Peck. Also fired were: Bay Fang of Radio Free Asia, Jamie Fly of Radio Free Europe/Radio Liberty, Alberto M. Fernandez of Middle East Broadcasting Networks, and Emilio Vazquez of the Office of Cuba Broadcasting.

Cumulus Closes on $74.1 million Bethesda Land Sale. The deal to sell a 75-acre parcel of land in Bethesda, Maryland to developers Toll Brothers has been in the works for some time and yesterday (6/24) Cumulus Media was finally able to announce the $74.1 million deal has closed. Cumulus Media president and CEO Mary Berner says, “Given the difficult operating environment, our ability to continue to strengthen our balance sheet with the proceeds of this deal is particularly meaningful, and we greatly appreciate the efforts of Toll Brothers in working with us to bring this five-year effort to completion.” Net proceeds from the sale are expected to be $71.3 million after transaction fees and expenses. Cumulus anticipates achieving minor expense savings from the elimination of real estate taxes after the closing and does not expect any tax liability as it relates to the transaction. Net proceeds from the sale are required to be used to pay down debt, unless otherwise reinvested in the company’s business over the next 12 months.

PPM Analysis: Coronavirus Cume Factor (Part 2). TALKERS magazine managing editor Mike Kinosian continues his analysis of Nielsen Audio’s May 2020 PPM survey, today presenting part two of his look at cume changes for news/talk stations. In this report, Kinosian presents charts showing news/talk stations ranked from highest cume to lowest, cume increases from the April 2020 PPM survey to the May 2020 PPM survey, decreases from April to May, and a chart displaying the cume for all stations on our panel in the all-news, sports talk, and news/talk radio formats. See it all here.

COVID-19 Statistics & Projections, BLM Movement/Confederate & Colonial-Era Statues, Seattle CHOP Situation, Second Stimulus, Financial Markets Activity, Presidential Race, Flynn Charges Dismissed, Bubba Wallace Case, and MLB Season to Open Among Top News/Talk Stories Yesterday (6/24). The explosion of new COVID-19 cases in some states and projections of future cases and deaths; the protests supporting the Black Lives Matter movement and the related move to take down statues of Confederate and Colonial-era statues; Seattle asks CHOP protesters to leave the area and local business consider suing the city; the debate over a possible second COVID-19 federal stimulus package; the world’s financial markets react to COVID-19 data; Democrat Joe Biden enjoys positive poll news in his race against Donald Trump; the DOJ officially dismisses the charges against Michael Flynn; the FBI concludes the Bubba Wallace “noose” incident was not a hate crime; and the MLB prepares to open on July 1 were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

TALKERS News Notes. Today (6/25) at 2:00 pm ET, Cumulus Media | Westwood One is presenting a live webinar to release “brand new insights and studies on the state of the American consumer.” Covered in today’s event will be: Just-released J.D. Power automotive sales data for the week ending June 21 indicating it was one of the strongest auto sales performance weeks for new sales; new “Share of Ear” data from Edison Research on the audience duplication between AM/FM radio and Pandora and Spotify; how advertising can help businesses recover and reopen using a powerful new visual from marketing pro Les Binet; and more…..“The Money Pit Home Improvement Program” – syndicated nationally via Talk Shows USA – announces the addition of Free Fire Media’s KCNR-AM, Shasta/K243CT, Redding, California and WCJU Incorporated’s WCJU-AM, Columbia, Mississippi to its roster of affiliates…..Cox Media Group’s news/talk KRMG-FM, Tulsa and KOKI-TV “FOX23” are partnering with the American Red Cross in a two-day “Red, White and You” Blood Drive today and tomorrow (6-25/26). KRMG director of branding and programming Levi May comments, “This is one of our favorite events every year because it unifies our listeners in Green Country to work as a group to help people who live and work in their communities. Every pint donated to the American Red Cross can help save three lives. That’s a pretty impressive return on 30 minutes of your day.”

International Rock Musician/Impresario Leslie Mandoki Is This Week’s Guest on Harrison Podcast. Munich, Germany-based, Hungarian rocker Leslie Mandoki is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Mandoki is a seasoned professional forged by experience, passion and life, who is keeping the spirit and quality of the progressive, jazz rock era alive and well for generations old and new. His ensemble, MANDOKI SOULMATES, is a long-running loosely knit association of some of the greatest big-name musicians on the planet. Their brand-new release, “Living in the Gap & Hungarian Pictures,is a double album that expresses their ideals of socially aware lyrics and complex musical arrangements – basic tenets of the progressive and jazz rock era. In his youth, Mandoki escaped from communist Hungary to West Germany where he built one of the finest studio complexes in Europe, produced and performed on records, became friends with a wide network of great musicians including the legendary Ian Anderson of Jethro Tull and launched a progressive rock juggernaut. Countless gold and platinum records decorate his walls. He also wrote, produced, and performed the superb charity song dedicated to the heroes of the coronavirus titled #WeSayThankYou with Ian Anderson that has garnered positive attention on international radio and on YouTube. Harrison and Mandoki discuss the music, social issues and politics that make Leslie Mandoki a fascinating individual – largely unknown to Americans. To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column on every page of Talkers.com.

Entercom Partners with Analytics Firm Deep Root. In what Entercom calls part of its “commitment to data-driven capabilities,” the company announces a partnership with audience-powered analytics company Deep Root that will allow Entercom to offer advertisers expanded targeting options. Entercom says, “This partnership will enable agencies, advocacy groups, and political campaigns to identify and reach Deep Root’s custom voter audience segments when advertising throughout Entercom’s robust portfolio of broadcast and digital assets. This includes access to Deep Root’s issue advocacy and political audience segments such as swing voters, blue collar voters, and environmentalists.” Entercom VP, data and analytics Dan McKinney adds, “Expansive reach and national scale allow radio and digital audio to serve as a reliable platform for brands and political campaigns to reach engaged consumers. Now more than ever, it is our responsibility to support these advertising partners with increased targeting to accomplish their specific goals. Partnering with Deep Root will allow us to better serve our trusted partners and enhance their capabilities when leveraging our audio assets to reach voters nationally and locally.”

New RAB ‘Open for Business’ Series Announced. The RAB announces that as part of its Business Unusual initiative, a new Open for Business live-video series titled, “Getting Your Billing Back On Track,” hosted by RAB SVP of professional development Jeff Schmidt takes place on July 14 at 11:00 am ET (a repeat viewing is available July 16 at 4:00 pm ET. RAB says, “As businesses across the country are reopening, it is time for sellers to rebuild their selling strategy. In this live-video presentation, Schmidt will share proven tools and resources account executives and managers can utilize to increase stations’ revenue and income at their stations and radio companies.” Registration is free to RAB members. To register, click here.

Music Radio News and Career Moves. Nationally syndicated urban contemporary “The Deja Vu Show” adds five new affiliates including: KBXT-FM, Bryan, Texas; KISX-FM, Tyler, Texas; KSSM-FM, Waco, Texas; KMJI-FM, Texarkana, Texas; and WRKA-FM, Louisville. The WBLS-FM, New York based afternoon drive show is syndicated via ABC Audio, whose executive director of business strategy Heidi Oringer says, “Throughout her career, Deja has drawn high ratings in every market where she’s heard. We’re thrilled that in syndication ‘The Deja Vu Show’ followed suit and is experiencing the same level of success and rapid growth. Deja’s insightful content and her standout personality draw large, diverse audiences. We’re excited that stations are adding ‘The Deja Vu Show’ to their lineups and equally excited that she is so favored by advertisers as well.”…..The Tom Kent Radio Network announces new affiliation deals with more great radio stations. Adding Tom Kent’s “Ultimate Party” is Midwest Communications classic hits WBOW, Terre Haute, Indiana; Draper Communications classic hits WTDK, Salisbury, Maryland adds “My 70s Show” and “Super 60s with Steve Kent”; and Delta Media’s urban AC KFXZ, Opelousas, Louisiana adds “Sweet Soul Weekend with Jeff Foxx.”

Monday, April 27, 2020

| April 27, 2020

Monday Memo: Freebie-of-the-Year? Commercial broadcasters subsist on advertising by businesses, most-of-which are OUT of business now.  In this week’s column, consultant Holland Cooke points to a research report “that recommends specific, tested guidance for crafting messages to convey our clients’ – and our stations’ – concern for listeners in a way that will resonate long after the pandemic passes.”   Read it here.

The U.S. Coronavirus Cases and the Death Toll, Weekend ‘Reopening’ Activities, Presidential Race/Biden Accuser, CCP’s Coronavirus Response, ‘SNL,’ and NFL Draft Among Top News/Talk Stories Over the Weekend. The number of confirmed COVID-19 cases in the U.S. and the death toll from the pandemic; the “re-opening” activities taking place in some states; the November presidential election and case of former Joe Biden senate staffer Tara Reade who claims Biden sexually assaulted her in 1993; scrutiny of the Chinese Communist Party’s handling of the coronavirus epidemic; Brad Pitt plays Dr. Tony Fauci on “Saturday Night Live”; and the 2020 NFL Draft were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Seven Simple Steps. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that it’s not easy doing business in this uncertain time.  Yes, audience levels for news/talk are up! But, “you know ad sales are down.  More listeners are tuning in, yet co-workers are getting laid off.  Fear is dominating the content and fear is the most difficult business condition to sell through.  All markets hate fear and uncertainty.  Adapting to this pandemic environment challenges everything we know.”  Read Lapa’s suggestions for helping you adapt here.

Investor Leases XEPRS; Will Launch ‘The Mightier 1090’ This Summer. The San Diego Union Tribune reports that Flagstaff, Arizona ad agency owner Bill Hagen is signing a five-year lease with XEPRS, Rosarito, Mexico owner Interamericana de Radio to operate the station.  The signal – for some 16 years a San Diego sports talk station branded “The Mighty 1090” – stopped airing sports talk after previous lessee Broadcasting Company of the Americas was unable to renegotiate its lease.  Hagen tells the paper that former “Mighty 1090” sports talk host Scott Kaplan will rejoin the station but the soon-to-be-rebranded “The Mightier 1090” will not be 24/7 sports talk.  Hagen says the station will be about “lifestyle.” He has no specific date for launching the format but tells the Union Tribune, “We have a ton of work to do.”

PodcastOne Subscribes to Nielsen’s Podcast Listener Buying Power Service.  Podcasting firm PodcastOne announces that it has entered into a deal with Nielsen to use the ratings giant’s Podcast Listener Buying Power service.  As part of the deal, PodcastOne will “have access to podcast insights spanning 18 genres and numerous listening preferences that can be cross-referenced among a variety of consumer purchase behavior patterns and services usage.” Nielsen says its Podcast Listener Buying Power Service (launched last August) allows clients to see the qualitative profile of their shows using program titles collected from subscribers in order to connect specific types of listeners with advertisers and key brand categories.  PodcastOne EVP of sales Sue McNamara says, “Nielsen represents the addition of another powerful tool to our arsenal of research resources.  With these insights, we’ll be able to use podcast listener analytics to provide ourselves and our clients with information that will accelerate monetization opportunities.  With programming in virtually every content category, this information will provide us invaluable research to communicate our importance to podcast advertisers, as well as our partners.”

Emmis to Voluntarily Delist from Nasdaq. The company says in a statement that it plans to voluntarily delist its Class A Common Stock from the Nasdaq Stock Market, and based upon ownership of its shares by fewer than 300 holders of record, deregister its Class A Common Stock and suspend its public reporting obligations.  Emmis Communications CEO Jeff Smulyan says, “We’ve undertaken a detailed and thoughtful review of the costs and benefits associated with being a Nasdaq-listed and SEC reporting company.  After careful consideration, our board of directors unanimously decided to voluntarily delist from Nasdaq and deregister with the SEC as we believe the expected savings of more than $1 million per year outweigh the advantages of continuing as a Nasdaq-listed and SEC reporting company.”  After the delisting takes place, Emmis’ Class A Common Stock is eligible for trading on an over-the-counter market, if one or more brokers choose to make a market for the Company’s Class A Common Stock, however, there can be no assurances regarding any such trading.

BIA Advisory: Radio to Take $1.7 Billion Ad Hit Due to COVID-19. Revising its advertising revenue projections for 2020 that were originally laid out in November of last year, BIA Advisory Services now expects the total for all U.S. local advertising across all platforms to be $144.3 billion, down 10.6% from its November 2019 projection of $161.3 billion.  Over the air radio is expected to lose $1.7 billion as it and local television are being hit hard by “decreased ad spend by Leisure and Entertainment, Restaurants and Retail companies, as well as sports cancellations.”  The report goes on to say, “One encouraging element is that political advertising will keep the decrease in both local cable and local OTA television smaller than other media. Other media, without that buffer, will see larger percentage decreases from what BIA originally projected for 2020.”  For radio, political advertising is situational – stations in swing states tend to get more presidential advertising than those in non-swing states.

TALKERS News Notes. Some of the hosts of the New Hampshire-based, nationally syndicated “Free Talk Live” talk radio program attended a rally at the state house in Concord to protest the social distancing measures in place.  Hosts including show founder Ian Freeman, Nobody, Vincent, and Captain Kickass were there.  Freeman reports that the local police ignored the event.  He was quoted by the Associated Press in its national coverage, saying, “Even if the virus were 10 times as dangerous as it is, I still wouldn’t stay inside my home.  I’d rather take the risk and be a free person.”…..This Thursday (4/30), a national radiothon will take place to raise funds for Feeding America and its 200-member network of local food banks across the U.S.  It’s called, “Radio Cares: Feeding America Emergency Radiothon,” and is open to any radio station wishing to join……Condolences to the family and friends of WNYC, New York personality Richard Hake, who passed away on Friday (4/24) at age 51 from natural causes.  He as most recently serving as the local host of WNYC’s “Morning Edition.”  He also worked on the national; editions of NPR programs “Weekend Edition” and “All Things Considered.”

Talk Host Wayne Allyn Root Organizes Las Vegas Protest Parade.  Pictured above is Las Vegas-based, nationally syndicated talk show host Wayne Allyn Root thanking participants in Friday’s “Open Nevada, Unleash Prosperity, Save America Patriot Caravan.”  Root organized the parade of vehicles that drove down Las Vegas Boulevard to protest the business shutdowns due to social distancing that has all but shuttered the tourist-reliant economy there.  The Las Vegas Sun estimates 500 cars took part in the event but Root says there were “thousands and thousands of cars!”

PPM Analysis: Rock. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s March 2020 PPM survey, today focusing on the rock format. In this report, you can see which stations improved from the February survey, how their weekly, 6+ AHQ shares changed from a year ago, and how some of the format’s best performers ranked in their local markets.  See it all here.

More Music Radio News and Career Moves. In Philadelphia, “Lady B in the Afternoon” debuts on Radio One’s rhythmic oldies WPPZ-FM “Classix 107.9” today (4/27).   Station program director Jay Dixon says, “Afternoons is where Lady B shines.  Philly radio grew up on Lady B. We’re so happy to have her back in this time slot – bridging music, the community, and people – every weekday.  With her team, DJ Touchtone and Roxi Fab, Lady B is like medicine for the soul.”…..Alpha Media’s country KGNC-FM, Amarillo, Texas adds the “Big D & Bubba” show for mornings, starting today (4/27).  The duo say, “It is such an honor to be given the reigns of such a legendary station!  We appreciate Alpha and their leadership giving us this opportunity.”  The “Big D & Bubba Show” is distributed nationally via a partnership between Silverfish Media and Compass Media Networks…..This Wednesday (4/29) “The iHeartRadio Living Room Concert Series Presented by State Farm” will launch, featuring some of the biggest artists in music.  The series will video stream and broadcast every Wednesday to celebrate the importance of community and being a “good neighbor” through the power of music during the COVID-19 pandemic.  Wednesday’s performance will feature country artist Thomas Rhett.  It will stream on iHeartRadio’s YouTube Channel and broadcast across iHeartRadio stations nationwide at 7:00 pm local time.  iHeartMedia Entertainment Enterprises president John Sykes says, “The living room has become the new stage.  Until our live music events return, this is a way for millions of fans to stay connected to their favorite artists, while staying safe at home.  We are excited to partner with State Farm on this new music series.”

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