Tag: "open enrollment"
By Holland Cooke
BLOCK ISLAND, RI – While conservative radio talkers cheered on Ted Cruz’ Senate marathon, and other repeal-ObamaCare efforts, there’s a different conversation underway in the station manager’s office. Some 500 broadcasters recently sold out a Radio Advertising Bureau webinar on harvesting Affordable Care Act-related advertising.
I just watched the (archived) webinar, and I HIGHLY RECOMMEND it. Here’s the link, and it’ll be $49 well-invested: http://www.rab.com/webcasts/wod.cfm
Veteran broadcaster Dave Burke spent the last year immersed in studying ObamaCare’s impact on various stakeholders, and draws a road map to what shapes up as a major, long-term advertising revenue stream.