Tag: "open enrollment"

Radio Sales Lead: ObamaCare

| September 25, 2013

By Holland Cooke

Radio Consultant

cookewriterBLOCK ISLAND, RI – While conservative radio talkers cheered on Ted Cruz’ Senate marathon, and other repeal-ObamaCare efforts, there’s a different conversation underway in the station manager’s office.  Some 500 broadcasters recently sold out a Radio Advertising Bureau webinar on harvesting Affordable Care Act-related advertising.

I just watched the (archived) webinar, and I HIGHLY RECOMMEND it.  Here’s the link, and it’ll be $49 well-invested: http://www.rab.com/webcasts/wod.cfm

Veteran broadcaster Dave Burke spent the last year immersed in studying ObamaCare’s impact on various stakeholders, and draws a road map to what shapes up as a major, long-term advertising revenue stream.

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