Tag: "on-air staff"

Monday Memo: Pay Attention
(They Don’t)

By Holland Cooke
Consultant

BLOCK ISLAND, RI — New Year’s Resolution: Presume minimal listener attention.

Broadcasters have never had more competition for it; and listeners have never been more distracted, by daily stress, Trump Tweets, new audio and interactive competition, and overstated media noise (to which talk radio is a conspicuous contributor).

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