By Mike Kinosian
LOS ANGELES — “Radio isn’t radio; radio is life.” Noted international talk radio consultant Valerie Geller stressed that point yesterday (6/2) during the kickoff of the two-day Hivio confab in Los Angeles. The “labor of love” event organized by San Diego-based media advisor-strategist/research analyst Mark Ramsey and Slacker Radio director/content initiatives Jaime Solis concludes today (6/3).
Ten people – including Geller – were interviewed in one-on-one “Q&A” sessions with Ramsey, or they made individual presentations. Emphasizing that on-air talents and podcasters are all in the story business, Geller states, “It is all about how to powerfully communicate your story. The real secret is how does it matter to you?” She reasons that, if the talent does not care, there is no reason to think the audience will either. “You are an actor playing the part,” she remarks. “Radio – audio – is magical – you are in someone’s head.”
Cox Revamps ‘102.5 The Bone’ in Tampa – without Bubba the Love Sponge. Saying that it is “taking the station in a different direction,” Cox Media Group Tampa announces the redesign of talk outlet WHPT, Tampa “102.5 The Bone” and moves afternoon personality Mike Calta to AM drive. The rest of the day looks like this: Billy Madison from 10:00 am to 12:00 noon; Shannon Burke from 12:00 noon to 3:00 pm; “In Your Face with Drew Garabo” from 3:00 pm to 7:00 pm followed by “The Bone Daily Rewind Show” from 7:00 pm to 10:00 pm. CMG Tampa VP and market manager Keith Lawless states, “CMG periodically changes direction, talent and format of its various media programs in order to provide our audiences with fresh perspectives and compelling content. ‘The Bone’ has proven to be one of America’s most outspoken radio stations. Tampa Bay can expect ‘The Bone’ to continue to deliver ‘Real, Raw, Radio’ every day.” The station says that although it is discontinuing the Bubba the Love Sponge show, it will continue to be the technical head end to the Bubba Radio Network through the end of 2014. The Bubba the Love Sponge Show is heard on KRZQ, Reno; WTRS, Ocala; WRXK, Ft. Myers; WZLB, Ft. Walton Beach; WYBB, Charleston, South Carolina; and WRSO, Orlando.
Social Media Dominator? Facebook. According to NuVoodoo‘s latest “Ratings Prospects Study,” Facebook remains the prevailing social media outlet of choice among those who are 14 – 54 years old. Moreover, as NuVoodoo vice president of research Leigh Jacobs states, “Despite all the hype surrounding them, both Snapchat and Vine are comparatively small players overall. While other players get more coverage, Instagram has the deepest penetration among teens [14 – 17] after YouTube and Facebook; it is getting traction among [those] 18 – 34. We found continuing positive momentum for Facebook, even among 14-17-year-olds. Other platforms have stronger momentum, but given its tremendous reach, Facebook remains a powerful tool for connecting with listeners.” NuVoodoo executive vice president of marketing Mike O’Connor comments that, “Radio marketing is about influencing the most likely ratings respondents at the lowest cost possible. It is clear from our findings that heavy users of both broadcast and Pandora can be reached in numbers on Facebook and YouTube that rival the home phone of a decade ago. Imagine knowing the exact music taste of everyone and then only calling the most likely listeners. It is that precise targeting and cost-efficiency that makes social media the great equalizer.” NuVoodoo interviewed nearly 1100 respondents, ages 14-54, in all PPM markets for this study.
Brad and Britt Join WJZY-TV, Charlotte for Commentary Duties. Radio talk show hosts-turned-podcasters Brad Krantz and Britt Whitmire – formerly of WBT-AM/FM, Charlotte – are now part of the weekend staff at Fox TV O&O WJZY-TV, Charlotte as they begin handling commentary duties on the new show, “Good Morning Carolinas.” They report they will be offering takes on politics and happenings of local and national importance. They’ll also be on the station’s “Ten O’Clock News” on Wednesday (9/3) to offer analysis of the first debate between Senator Kay Hagan (D) and challenger Thom Tillis (R). Of course, they will continue their daily podcast, which is available on iTunes, TuneIn, Stitcher, SoundCloud, and BradandBritt.com.
WFAN, New York Names Argaman GSM. Promotions in the sales department at CBS RADIO’s sports talk WFAN, New York include WFAN/Yankees Radio Network sales chief Sean Argaman being named general sales manager for WFAN effective immediately. At the same time, CBS RADIO EVP of operations Scott Herman announces Brian Rooney has been promoted to sales manager and will assume additional responsibility working alongside Argaman. Steve Kalman takes over the role of head of Yankees sales.
Michael Berry Helps Raise More than $200k for PTSD Foundation of America. Houston-based talk show host Michael Berry – the “Czar of Talk Radio” – helped raise a total of $207,598 for the PTSD Foundation of America, an organization for which he is the national spokesman. Partnering with Gringo’s and Jimmy Changas, popular Tex-Mex restaurants in the Houston area, and calling upon his listeners to join him at four concerts the restaurants underwrote, Berry and his cohorts donated all ticket revenue to the cause. Berry says, “Live radio has the ability to bring together listeners, show sponsors, and people in need, in real time, and make magic. When the roll is taken up yonder of the effect of radio in communities in America, we should tally all the work being done by local hosts across the country who are doing this in their cities every single day. Every year, I listen to Rush speak from his heart about leukemia and lymphoma during his Cure-a-Thon. And it makes me think that we all need to do more, and use our powerful microphone for good. THIS is what makes radio fun.” Pictured here at the presentation ceremony are (from l-r): Berry, Camp Hope executive director David Maulsby (Camp Hope is run by the PTSD Foundation of America); two unidentified veterans who received peer counseling at Camp Hope; and local restaurateur Russell Ybarra who donated $125,000 and hired the bands to help raise the rest of the money.
Beasley Broadcast Group Announces Corporate Award Winners. At its annual management meeting held at the corporate offices in Naples, Florida this week, Beasley Broadcast Group, Inc. gathered corporate management and station leadership from the eleven markets in which it operates to celebrate achievements and contributions from individual employees and radio stations over the preceding twelve months. The 2014 honorees include: WXKB-FM, Fort Myers-Naples – Radio Station of the Year; Brad Beasley – General Manager of the Year/Fort Myers-Naples; Donna Williams – Business Manager of the Year/Augusta, Georgia; AJ Lurie – Sales Manager of the Year/Fort Myers-Naples; Tee Gentry – Program Director of the Year/Augusta; Lamar Smith – Engineer of the Year/Las Vegas; Natalie Conner – CEO Award of Excellence/Executive Vice President. Founder, chairman and CEO George Beasley states, “It is a sincere privilege each year to honor our company’s highest achievers. The level of professionalism within Beasley Broadcast is tremendous. The ladies and gentlemen we recognize for 2014 worked very hard to earn this recognition, and for that they have also earned my respect. I am very proud of each of them.” Pictured here at the corporate meetings are (from left to right): VP of programming Justin Chase; EVP of operations Brian Beasley; VP market manager Kent Dunn (Augusta); chairman and CEO George G. Beasley; president and COO Bruce Beasley; EVP and CFO Caroline Beasley; VP of engineering and CTO Mike Cooney; VP market manager Brad Beasley (SW Florida); retiring VP market manager Natalie Conner (Philadelphia); VP of sales Heather Monahan; director of sales AJ Lurie (SW Florida).
WXKS-AM, Boston Augments UMass Sports Coverage. In Beantown, Clear Channel-owned WXKS-AM “Bloomberg Radio 1200″ signs a three-year deal with the University of Massachusetts department of athletics and multimedia rights holder UMass Sports Properties and Learfield Sports. The pact begins with the 2014 – 2015 athletic season and allows 50,000-watt WXKS-AM to air all UMass football games and men’s basketball contests that do not conflict with Bloomberg programming. Learfield Sports regional general manager Pam Batalis comments that WXKS-AM is “the perfect complement to an already thriving UMass sports network. When you combine the positive momentum building around UMass football with the national attention achieved by our men’s basketball program, the timing was right to deliver these two teams to our significant fan base in the metro-Boston area.” UMass director of athletics John McCutcheon states, “We are very excited to bring [WXKS-AM] on-board as one of our radio partners for football and basketball. The partnership gives us a great home in the Boston media market and really gives those programs fantastic exposure in eastern Massachusetts. When looking at the package and a multi-year agreement, we feel very strongly that this relationship will help us reach our fans and alumni in the eastern-half of the Commonwealth.” Josh Maurer returns for his seventh season handling play-by-play duties for both “Minuteman” football and men’s basketball. Three UMass graduates will join him on football broadcasts: analyst Matt Goldstein, sideline reporter Cody Chrusciel, and program host Adam Frenier. In addition to WXKS-AM, the UMass sports network includes Entercom Boston flagship (sports) WEEI-FM, Entercom sports WVEI, Worcester, and Marshfield Broadcasting adult contemporary WATD-FM, Marshfield. The affiliation begins with tomorrow’s (Saturday, 8/29) football opener against Boston College.
Odds & Sods. With election season kicking into high gear, Cumulus Media’s WABC, New York is presenting the second in a series of exclusive “Election Central” roundtables on Saturday (8/30) at 3:00 pm ET. The program is being hosted by Rita Cosby and features a preview of the November mid-term elections with a discussion featuring some of New York’s most influential political reporters: WNBC’s Andrew Siff, NY1’s Errol Louis, and WPIX 11’s Marvin Scott. The roundtables can also be heard on the “Election Central” page at wabcradio.com…..As in seasons past, CBS RADIO’s WIP, Philadelphia “SportsRadio 94WIP” will produce the “Howie Roseman Show” each Monday during the NFL season. WIP afternoon host Anthony Gargano and Eagles play-by-play announcer Merrill Reese will co-host the program with the Eagles GM live from Chickie’s and Pete’s in South Philadelphia from 5:00 pm to 6:00 pm…..Yahoo! Sports Radio announces the debut of its weekend football programming that begins with “Rivals Saturday” and wraps up Sunday night with “Postgame” with Peter Brown.
ISIS Campaign/U.S. Military Policy in Iraq and Syria Top News/Talk Story for Week of August 25-29. Landing atop the Talkers TenTM this week is the ISIS campaign in Iraq and Syria and the Obama Administration’s military policy there. At #2 this week is the mid-term elections and the prospects for the 2016 presidential race. Coming in at #3 is the plans by President Obama to bypass the Congress to sign a global climate change treaty and to use executive orders to pass immigration legislation followed by the Michael Brown death aftermath at #4. The Talkers TenTM is a chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. View this week’s entire chart here.
Drama Continues to Unfold Around Talk Radio Network. On the heels of Talk Radio Network CEO Mark Masters’ announcement on Monday afternoon (9/9) that his ongoing battle with WestwoodOne (formerly Dial Global) over ad sales revenue has caused him to have to shut down the America’s Radio News Network and greatly pare his TRN staff as well as ask those still with the company to work without pay temporarily, come a number of developments over the past 24 hours. First, late morning talk host (and Fox News Channel personality) Andrea Tantaros continues to host her program live as of Tuesday morning. However, sources report to TALKERS that midday talk personality Jerry Doyle is not doing live, new programs and is exploring options to continue his talk show outside of the TRN operational framework. The morning drive “America’s Morning News” went live on Monday and this morning, co-anchors John McCaslin and Lori Lundin reported to work and prepared to do the full program again. Sources indicate McCaslin was unhappy with the state of the support staff and exited after one segment was broadcast. Lundin remained for the rest of one hour before leaving the studios, whereupon affiliates airing the program received repeat feeds of the first hour. In afternoon drive, talk host Rusty Humphries began Monday’s program with the intent of explaining some of what has been going on within the context of the assault by special interest groups on talk radio advertisers but was shut down by engineering staff and a repeat of his program ran on Monday afternoon. Whether Humphries returns to the air live on Tuesday afternoon remains to be seen as the situation at TRN is fluid, to say the least.
Greg Strassell Leaves CBS Radio for Same Post at Clear Channel Media and Entertainment. When news broke yesterday afternoon that Greg Strassell was exiting his SVP of programming post at CBS Radio, it was unknown where he would land. Now, Clear Channel Media and Entertainment announces Strassell is joining the company in the same capacity. CC says, he “will help lead programming initiatives and will report to Matt Martin, president of operations — regional markets. Further, the company says, “Strassell is a multi-format programming veteran whose strategic brand management has impacted many major radio stations across the country…At CBS Strassell oversaw the programming strategies and teams for many brands with a special focus on the company’s pop music station expansion. Prior to CBS he served as vice president of product development and programming for American Radio Systems.
TalkersTV Presents Video Documentary Tour of Boston Herald and Boston Herald Radio. Last week (9/5) TALKERS magazine publisher Michael Harrison visited the Boston Herald newspaper in Boston with a video camera and was given a “point of view” guided tour of the newspaper and its one-month-old, multimedia initiative – Boston Herald Radio. The tour was guided by Boston Herald editor-in-chief Joe Sciacca, Boston Herald Radio executive producer Tom Shattuck and George Capalbo of Backbone Networks. The result is an informative one-hour documentary tour of one of talk media’s leading-edge hot spots. To view this not-to-be-missed content please click on the TalkersTV box on the upper right column on this page.
MEDIA BROKER SPOTLIGHT: Cliff Gardiner – Clifton Gardiner & Company, LLC. In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Cliff Gardiner of Clifton Gardiner & Company, LLC located in Denver, Colorado. Like many top-notch professional brokers, Gardiner has a radio background going back to 1956 that includes on-air work, management, and station and network ownership. Regarding his view of the state of station sales today, he says, “We are beginning to see station sale activity awaken a bit from a long sleep. The industry has changed and seems to be embracing a new reality, one that will likely remain in the future. While no one is happy with a much lower EBITDA multiple, the reality is that this has always existed for most other business categories. This adjustment is happening as well as the seeing the necessity for sellers to carefully consider, and embrace, realistic carrybacks for buyers, especially in smaller markets.” To read the entire installment of Media Broker Spotlight, please click here.
KTRS, St. Louis Fills Gap Left by Steve Cochran. Talk show host Steve Cochran had been doing a midday show for CH Holdings’ KTRS, St. Louis from Chicago where he’s now fully ensconced in the morning drive gig at Tribune’s WGN. To fill the gap, the station moves Martin Kilcoyne to the 10:00 am to 1:00 pm shift and former night personality John Carney to the 12:00 noon to 3:00 pm slot with the two co-hosting the 12:00 noon hour.
CBS Radio’s ’98.7 The Fan’ Launches Campaign to Save Rays Baseball. Losing a Major League Baseball franchise would be a blow to CBS Radio’s drive to build a successful sports talk station in the market. But MLB commissioner Bud Selig has stated the league is not happy with the support the market is giving the Tampa Bay Rays in terms of attendance despite the club fielding successful teams. The league states, “Last year, the 30 Major League clubs averaged nearly 2.5 million in total attendance; the Rays, who finished with a 90-72 record, drew 1,559,681, which ranked last in the game.” So WHFS-FM “98.7 The Fan” is launching “Save Tampa Bay Baseball,” a multi-tiered campaign to help keep the Rays in the region. But because St. Petersburg mayor Bill Foster has said Major League Baseball does not “seem interested in a cooperative effort to keep the Rays in the Tampa Bay region for the long term,” the station is taking action. The campaign involves launching the website www.SaveTampaBayBaseball.com to raise awareness that the Rays may be in danger of leaving Tampa Bay, as well as a petition drive to let Major League Baseball know that the Rays belong in Tampa Bay. The “98.7 The Fan” Street Team will canvass the downtown area offering Save Tampa Bay Baseball window stickers to all local merchants who support the Rays. In addition, “98.7 The Fan” will host an official Save Tampa Bay Baseball Rally on September 12 at Ferg’s Sports Bar & Grill – home of the 98.7 The Fan “Fan Cave” – before the Rays vs. Boston Red Sox game. WHFS-FM program director John O’Connell states, “At ‘98.7 The Fan,’ we strongly believe it’s in the best interest of the Tampa Bay community to keep Major League Baseball here. We will support our hometown Rays every way we can, and encourage Rays fans and the Tampa/St. Petersburg community to join us.”
Marlene Trevino Returns to Clear Channel as Market Manager for San Antonio. Marlene Trevino moves to San Antonio from her most recent position with CBS Radio as general sales manager at Spanish KMVK, Dallas “La Grande 107.5.” Now, she’ll head up Clear Channel Media and Entertainment’s San Antonio cluster as president and market manager. She says, “Since I am a product of Clear Channel Media and Entertainment’s training and leadership development, I am most excited about the opportunity to come back to the Clear Channel family. I am proud to have the opportunity to lead a successful market like San Antonio. With the help of the current San Antonio team and the diverse opportunities this market offers, I am thrilled to get started on the efforts that will bring us even greater growth.” She served as senior account executive for the company’s hot AC KDMX in Dallas in 2002.
Robin Quivers Reports She’s Cancer Free. Longtime Howard Stern sidekick Robin Quivers has been away from the SiriusXM Howard Stern studios for most of the past year. She opened up on the program about her status saying she had a mass on her pelvis that doctors were certain was cancer and she underwent surgery to remove what turned out to be a tumor the size of a grapefruit. Quivers said the tumor began in her endometrial tissue and since the surgery has been undergoing chemotherapy. She says the doctors believe her to be cancer free. She has been working from a studio in her home during her treatment.
NuVoodoo Appoints Leigh Jacobs EVP of Perceptual Research. NuVoodoo Media Services CEO Carolyn Gilbert announces Leigh Jacobs – a co-founder of the company – is being charged with heading its perceptual studies services, analyzing consumer research for radio stations, television and newspaper as EVP of perceptual research. Jacobs served as EVP, research, for Critical Mass Media for nearly a decade and was named VP, research, for the Tribune Company in 2008. He specializes in perceptual analysis and consumer insights across radio, television and newspaper, and has consulted with media outlets in every major U.S. media market. Jacobs moved into media research after a 15-year career as program director for AC, hot AC and classic rock stations in Louisville, Detroit, Baltimore and Philadelphia, and for iconic talk station New Jersey 101.5. Gilbert states, “As primary perceptual analyst for Critical Mass Media for many years and later as VP of research for the Tribune Company, Leigh Jacobs distinguished himself as one of the most talented perceptual analysts in media research. He has looked under the hoods of hundreds of America’s top radio stations and given them reliable data and nuanced insights that have helped drive the growth of their audiences and brands. His extensive perceptual work with television news and newspapers while at the Tribune Company makes Leigh the whole package. He’s a research powerhouse and secret weapon for leading media outlets across the radio-television-newspaper spectrum. We are proud to share Leigh’s expertise and insights with NuVoodoo clients.”
Clear Channel Drops News/Talk KEX Simulcast, Debuts Alternative ‘Radio 102.3’ in Portland. The FM simulcast of Clear Channel’s news/talk KEX, Portland is gone as the company creates an alternative rock station to air on translator K272EL. It’s unclear just how much juice KEX was getting from the FM signal – though it has a good location pretty much smack-dab in the middle of the Portland metro. Recent PPM data from Arbitron show KEX riding several shares behind competitor KXL in the 6+ demo.
Emerging Category May Be Looking at an Ad Ban. Billion-dollar industries – with attractive ad budgets – are not exactly popping up every few months, and a relative newcomer that fits that criterion may already be preparing to encounter marketing restrictions. According to a report last week from financial services group CLSA Americas, the Food and Drug Administration will likely propose a television ban for advertising e-cigarettes. It would figure that if television were to be affected, a similar impact would be felt in radio. A Citibank report earlier this year indicated that spending on e-cigarette TV commercials climbed roughly 18% (2011 – 2012), while print ad spending among e-cigarette marketers increased 72%. Whereas tobacco companies have been off radio and television for more than 40 years, the e-cigarette category is unregulated. E-cigarette makers say they will continue marketing their product across a range of media unless – and until – a ban is introduced. Reynolds American spokesperson David Howard told Ad Age last week, “In lieu of regulations, we will look at all mediums – including TV, print, radio, point of sale and direct mail – to communicate with adult smokers.” The FDA is expected to weigh in on the matter next month.
Syria Tensions/Assad Interview, India Gang Rape Conviction, Massachusetts ‘Under God’ Challenge, and NFL Season Kicks Off Among Top News/Talk Stories Yesterday (9/9). The debate over taking military action against Syria and Bashar al Assad’s interview with Charlie Rose; the conviction of four Indian men in the fatal gang rape of a student; the Massachusetts Superior Court case challenging the saying of the Pledge of Allegiance in public schools; and the start of the 2013 NFL season were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.