Nielsen Client Conference Day 2 coverage by Talkers contributor and media consultant Holland Cooke
BALTIMORE — The Nielsen Audio Client Conference & Jacobs Media Summit wrapped Thursday, but not before sustained applause for four group heads who decried what’s become radio business-as-usual: too many commercials, and too little programming diversity and innovation. Their unvarnished comments echoed a surprisingly candid CEO roundtable at the recent NAB/RAB Radio Show.
“The status quo is like a shark. If you’re not swimming, you’re not breathing.”
NRG Media CEO Mary Quass and fellow panelists run mid-size companies, and all described the opportunities they seize being more nimble than bigger companies’ “paralysis” and “short-term thinking.” Connoisseur Media CEO Jeff Warshaw reckons that “This is the most opportune time for entrepreneurs in radio that I have seen in a long, long time.”