Tag: "North American"
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES — Given the extraordinary nature of what has been happening of late, it is highly appropriate to follow up our recent massive talk radio overview with a similar piece on all-news operations.
There is however one obvious difference: Talk can claim tonnage honors, whereas news is one of radio’s most sparsely-represented formats.
Each PPM market has at least one talk outlet within in its top 20 (6+, November 2012), compared to news accomplishing the same feat in only 15 of the 48 electronically measured metros for a conversion rate of just over 30%.