Tag: "NMX"

Vegas Two-Fer: Tuesday Update

| January 7, 2014

Holland Cooke
TALKERS Contributor
Media Consultant

 

cookewriterLAS VEGAS — It’s interesting to see which radio people are here for CES and who’s here for NMX; and REAL impressive seeing some familiar faces at both.  

The Consumer Electronics Association has asked that news media here NOT call this event the “Consumer Electronics Show.”  They prefer “International CES,” reflecting its global draw, and because the ways digital technology is changing everyday life go way beyond gadgets.  I tried, with mixed emotions, since “CES” is lingo to “real people” listeners.  I felt less-guilty reverting when I heard CBS News lapse.

NMX is short for “New Media Expo,” formerly Blogworld, which also pulls an impressively international crowd of bloggers and podcasters.  If you missed my notes from NMX Saturday/Sunday sessions: http://www.talkers.com/2014/01/06/2014-nmx-lots-about-branding-not-a-word-about-benghazi/

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2014 NMX: Lots About Branding, Not a Word About Benghazi

| January 6, 2014

Holland Cooke
TALKERS Contributor
Media Consultant

 

cookewriterLAS VEGAS — Historically, broadcasters and podcasters have been dismissive of each other.  If you make your living talking on transmitters you might regard webcasters as a shadow medium, minor league hobbyists talking topics of insufficient appeal to warrant AM/FM distribution.

Conversely, some internet self-publishers regard AM radio’s snap-crackle-pop and any transmitter’s geographical and audio-only limitations – and radio’s homogenized programming – as old school (though they sure do envy broadcasters’ advertising sales).

That thing-in-your-pocket-we-used-to-call-a-phone is the hardware; and the burgeoning, enthused community that populates this particular convention is the software.  As continuously as that hardware evolves, so does the software, and this event.  A dozen years ago, in hard-copy TALKERS magazine, I reported from “The Podcast and Portable Media Expo,” then the “Blogworld” it morphed into before re-branding as “New Media Expo” (“NMX”).

 

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