Mike Francesa Tells Industry: Change the Sports Talk Demo to 35-69. Appearing at the Talkers New York 2013 conference last week, WFAN, New York afternoon drive legend Mike Francesa said the industry should change their sales strategies to sell to the Men 35-69 demo “because guys 60 to 69 have all the money. And guys who are 25 live at home and can’t pay their rent. 25 -54 is dumb! I’ve been yelling that one for years.” Francesa also argued with the notion that hosts like him are content machines and they should put their content everywhere. He states, “If I’m on for five and half hours every day from 1:00 pm to 6:30pm, why do I want an interview that I do at 1:30 on the damn internet at 3:30 competing with myself? It’s not rated!” He says he wants people to tune in to his show between 1:00 and 6:30 because that where he makes his living. Being on someone else’s show to give his take on a sports issue or put it on the internet means the listener won’t have to tune in later that day and that goes against the fundamental rules of radio. View Mike Francesa’s entire speech from Talkers New York 2013 by clicking here.
Arbitron and Edison Research’s Infinite Dial Looks at News/Talk/Sports P1s. The breakdown of news/talk/sports P1s from the Arbitron and Edison Research Infinite Dial 2013 study has been released and offers some insight into the digital media habits and perceptions of the aforementioned subset. Some of the notable conclusions from the study:
- News/talk/sports P1s are very aware of digital music services such as Pandora and iHeartRadio although they are far less likely to be regular users than are P1s of other radio formats.
- They are slightly more likely to have listened to a podcast in the last month compared to the larger group of all radio users 12-plus (15% versus 12%).
- News/talk/sports P1s are big YouTube users with 43% saying they watched a YouTube video in the last week compared to 37% for all radio users 12-plus.
- News/talk/sports P1s are far less likely to wake up to a cell phone (19%) than are all radio users 12-plus (30%).
- News/talk/sports P1s are fans of tablet devices with 34% claiming to own one versus 29% for all radio users 12-plus.
- They are less likely to follow a radio station on Facebook (2%) than are all radio users 12-plus (9%).
- And they are also less likely to be frequent social media users (“several times per day”) with 20% saying they do so compared to 27% for all radio users 12-plus.
Free Talk Live Co-Host Ian Freeman Has Video Arrest Case Dismissed; Receives Settlement. Nationally syndicated talk radio host Ian Freeman, who co-hosts “Free Talk Live” with partner Mark Edge, reports his charge of disorderly conduct and violation of a town ordinance in Palmer, Massachusetts for attempting to videotape a proceeding in the community’s town hall was dismissed and he received a $5,000 settlement. Freeman, who is well known for championing personal freedoms and the right to a free press calls the result “a total win for press freedom, except for the fact that it happened in the first place. It could happen to you or a staff member at your station next.” Freeman says as he was recording a proceeding at the town hall, a uniformed officer told him to turn off his video recorder. When he refused, citing freedom of the press, he was arrested and charged. Freeman was represented by the ACLU and he states, “Eventually, the misdemeanor was dropped and the town ordinance violation changed from criminal to civil. The ACLU of MA came on board to take the case, and they knocked it out of the park. Palmer crumbled and agreed the charges should be dismissed ‘with prejudice’ (meaning they can’t be brought again) and also agreed to a $5,000 settlement with no gag order preventing me from talking about it.” With more and more radio news departments using video for their web content, the issue of where and when civil servants can be recorded doing their jobs is one that is very real and may become more high profile as time goes on.
The 2013 Radio Show to Feature Two-Pronged Program Agenda. The National Association of Broadcasters and the Radio Advertising Bureau announce the 2013 Radio Show – scheduled for September 18-20 in Orlando – will feature two new conference tracks, the Programming Masters Series and Sales Consultants’ Corner, both on Friday, September 20. According to a release from the organizations, “The power tracks, which will run concurrently on Friday morning, are designed to provide radio programming and sales professionals a comprehensive training opportunity in a consolidated format. Attendees will learn strategies and best practices that can be immediately employed to increase station revenue and enhance programming content.” The fast-paced Programming Masters Series will address how today’s multi-platform media environment impacts radio programmers as they juggle the demands of programming multiple stations and cultivating talent. Sessions include: “The Art of Story Telling;” “The Next Gen Programmer,” featuring tips from college radio on how mainstream radio can connect with diverse audiences; and “What’s Working at Work,” featuring unique research on media consumption. Panelists include Evan Harrison, executive vice president, content and entertainment, Univision Radio; Laurie Cantillo, program director, WTOP; Buzz Knight, vice president, program development, Greater Media; and Steve Reynolds, The Reynolds Group. During the four-hour Sales Consultants’ Corner, radio’s top sales trainers and consultants will discuss effective strategies for training salespeople, prospecting new leads and growing revenue. Sessions include “The Seven Steps for Selling Success,” “Getting the Appointment” and “Addressing Objections and Closing.” Additionally, RAB will provide resources and tools stations can use to support the sales process. Panelists include Paul Weyland, president, Paul Weyland Communication Strategies; Marijane Milton, international director of revenue innovation and training, MultiBrand Media International; Michael Guld, president, The Guld Resource Group and author of “The Million Dollar Media Rep;” and Susan Novicki, president, Morrison and Abraham.
NSA Data Collection Program Top News/Talk Story for Week of June 10-14. The controversy over the National Security Agency’s widespread telephone and internet tracking program and contractor Edward Snowden’s leaking of information was the most-talked-about story on news/talk radio during the week, landing atop the Talkers TenTM. At #2 this week was the DOJ’s investigation of journalists. Coming in at #3 was the immigration amnesty legislation followed by the IRS scandal at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. View this week’s entire chart here.
TALKERS Weekly Affiliate Roundup. The Peter Schiff show, syndicated nationally by Radio America, announces the show is added to the program lineup at the following stations: WLOE, Eden, North Carolina; WMYN, Mayodan, North Carolina; KLEY, Wellington, Kansas; KKLE, Winfield, Kansas; WRJM, Charleston, Illinois; KXAR, Hope, Arkansas; KTPA, Prescott, Arkansas; and WLBK, DeKalb, Illinois…..“Free Talk Live” featuring Ian Freeman and Mark Edge is added to the air schedule at WBLF, Bellefonte, Pennsylvania; WEEO, McConnellsburg, Pennsylvania; and KOMY, Santa Cruz, California…..“Stuart Vener Tells It Like It Is” adds the following stations to its roster of affiliates: WTAN, Clearwater, Florida; WDCF, Dade City, Florida; WZHR, Zephyrhills, Florida; KCAA, Loma Linda, California; and WRGC, Sylvia, North Carolina.