How news/talk radio stations can take ownership of breaking news events
By Kevin Casey
SPRINGFIELD, Mass. — News/talk stations covering breaking news have a challenge in this era of shrinking news departments and pared-back staffs. In order to be the place to which people turn for coverage of breaking news and then the talk about the news, stations must have a pre-planned approach and use their people creatively in order to compete for the consumer’s attention. With the recent case of the Aurora shootings last month, stations beyond Denver woke up to a major breaking story from out of market that was the only thing people were talking about that morning.
The Rolodex of the well-run news room can help the station respond to such complex cases where gun law experts, psychology practitioners, crime experts and others are used by stations to bring local analysis to the story. How stations prepare for and execute coverage of breaking news and the talk about that news determines how “on top of the story” a station and its talk hosts sound.