Tag: "newscasters"

Monday Memo: Start in the Middle

| December 8, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If you are among radio’s remaining newscasters, disregard what follows.  Your job is to make the-very-first-line the-very latest.  By telling the story chronologically, you’re risking listeners thinking “I already know that.”

For DJs, talkers, and commercial copy writers, consider instead…

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