Tag: "news station"

Lessons from Rebuilding a Struggling Radio News Station

| February 15, 2017

By Bill McMahon
The Authentic Personality


EAGLE, Idaho – Competition, ownership and on-air personnel changes, misguided attempts to attract a younger audience and location on the AM band combined to reduce a former major market-leading news station to an also-ran. There was hope that moving the station from AM to FM might help things. Nope. That’s when the rebuild began.

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