Tag: "news people"

Monday Memo: Pay Attention
(They Don’t)

| January 6, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — New Year’s Resolution: Presume minimal listener attention.

Broadcasters have never had more competition for it; and listeners have never been more distracted, by daily stress, Trump Tweets, new audio and interactive competition, and overstated media noise (to which talk radio is a conspicuous contributor).

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Monday Memo: “Here’s What’s Happening…”

| April 1, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Remaining news people: Done well, your work contributes mightily to making your station more habit-forming.  Local information is something radio’s non-local, new-tech competitors just can’t deliver.  And if recent cutbacks have competing stations mailing-it-in yours will be conspicuous by comparison.  And if you’re relevant and user-friendly to those busy in-car listeners advertisers want to meet, you’re gold.

Accordingly, these recommendations…

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