“Secret Weapon” Reveals Radio’s Greatest Ally. As vice president of talent development, iHeartMedia‘s Dennis Clark is often referred to inside the company as its “secret weapon.” Interviewed in Los Angeles by Ramsey Media president Mark Ramsey during hivio 2015, Clark emphasizes that talent is the “difference maker of what radio is today” and what the medium could be in the future. “At iHeartMedia, we realize that our point difference is the talent we have on our radio stations,” he acknowledges. It is up to an individual talent though to have personal drive and that starts, Clark suggests, when they raise his or her hand. “They might become super-irritating or annoying, but we really love it,” he comments because it shows that a person “has the energy and the spirit.” At that point, the person has most likely researched the station for which they want to work, or what their “act” could be. “It has to be a great show inside what the station is,” Clark states. “The person has to really know [that particular] station’s brand, its overall, 24-hour mission, and where [he or she] fits into that package.” That philosophy of Clark’s, which he readily admits is not easy-to-teach, applies to all day-parts, not simply morning drive. In order to get his point across to talent, Clark uses examples of other people “who have built a brand.” For example, Bobby Bones – who formerly did mornings on iHeartMedia Austin CHR KHFI “Kiss-FM” – approached (iHeartMedia’s Premiere Radio Networks) with the idea of syndicating his 6:00 am – 11:00 am morning drive program to country stations. “We listened to his show as-is and felt it could fit,” Clark recounts. “The opportunity came for him in Nashville” on iHeartMedia’s country WSIX-FM “The Big 98″ and “he went all-in. His CHR experience has been very helpful for him. He understood – and was a great student of – branding. It is very important that talent [get] that.” While iHeartMedia has quite a number of talented on-air personalities at its hundreds and hundreds of stations, no one has a higher profile than “American Idol” host and television production mogul Ryan Seacrest. Not only does the man spearheading morning drive with Ellen K on CHR KIIS “Kiss-FM” accept direction, he welcomes it. That, Clark stresses, is a characteristic of a great talent. “It goes to show his drive. Really great personalities have many ideas, but they also know when something is not working. Each show is unique and the ideas have to come from them. Ryan seizes the opportunity to have the conversation at the right time.” Years ago on Seacrest’s show, there was a producer whose nieces and nephews were big fans of “Hanna Montana,” the 2006-2011 Disney Channel television program starring Molly Cyrus. Seacrest played a few of her records, even though the label – Hollywood Records – was not actively promoting them. “At the time, it was a fad and it became a phenomenon,” Clark explains. It might be said that one particular social media platform is also “a fad that has become a phenomenon” and Clark declares, “Twitter has been the best thing for radio. It is now; it is in the moment; and it is interactive.” Among the beliefs at iHeartMedia is that the more ears that hear their company’s shows the better – regardless of method of distribution. “This is a cume business,” Clark puts forth. “The more you invite – the more people will come. The more that they hang into a show, [the greater the chance that] they could become raving fans and disciples of the brand you are developing.” The two-day hivio 2015 conference was held Thursday (6/4) and Friday (6/5) at Hollywood’s Improv.
Are Television Ratings No Longer Relevant? A production of Chicago public radio station WBEZ, “Serial” was a hot topic of conversation during the two-day (Thursday, 6/4 and Friday, 6/5) hivio 2015 seminar in Los Angeles. Among those invoking the Peabody Award-winning podcast was TV Guide Magazine Los Angeles bureau chief Michael Schneider, who possesses more than 20 years covering the television business. Regarding “Serial,” he points out to Mark Ramsey Media president Mark Ramsey that, “It is a game-changer and has television people talking, and you don’t hear television people talk too much about audio. You can see the impact of ‘Serial’ on television, which is ironic because ‘Serial’ reminded television people of ‘Dateline NBC‘ and ’48 Hours.'” the most Perhaps the most important issue in television these days is ownership. In announcing their fall lineups, TV network executives indicated they are picking up more of their own in-house productions. “That’s the way [the networks] still make money,” Schneider explains. “They are not making it on advertising anymore because ratings are going down.” NBC and Fox are in the distribution space; however, as the former 12-year television editor of the trade publication Variety points out, people no longer consume programs on those networks live. “They are watching their shows time-shifted, on Hulu.com, or someplace else.” It is Schneider’s contention that television ratings no longer matter. “Look at Netflix – look at Amazon,” he stresses. “We constantly bug Netflix to have them tell us who is watching, but they will not do it. I have no idea who is watching ‘Orange is the New Black.’ All they say is that it is their top-rated show, but that does not help me at all.” Given they do not sell advertising, there is no need to disclose that information – and they are not doing so. Several of Schneider’s friends work at Netflix. Their feedback is that Netflix has figured out just what the audience wants and the company has it down to a science. A strong partisan of CBS Radio Los Angeles alternative outlet KROQ morning drivers Kevin & Bean, Schneider downloads their four-hour show each day. “They do a fantastic job and I love them,” he proclaims of the recent Radio Hall of Fame inductees. “When you take out the music and commercials, they do about two hours of content every day. I have a ridiculous one-hour [one-way] commute.” By the time Schneider leaves for work and then returns home, he has listened to all two hours of the “Kevin & Bean” content. “In the ‘old days,’ I would have heard bits and snippets of their show going in, but nothing on the way home,” he states. “Now, I get a concentrated two-hour dose of that show every day. I am more in-tune to what they are doing.” As a result, he has become even more of an “avid fan” of their daily broadcasts since he feels a greater investment in the program. On the flipside, he no longer listens to the terrestrial station (KROQ). Particularly this time of year, which is Emmy campaign season, Schneider is moderating panel discussions with major television stars and producers. Relevance to a radio audience is that Schneider is a podcaster for Los Angeles public outlet KCRW (Santa Monica Community College). He brings along a digital recorder to his panel sessions and is able to have a “bonus edition” to his “The Spin-Off” podcast. “Suddenly, I am doing four podcasts a month,” Schneider explains. “All I have to do is ask my pals at KCRW to edit it down a little bit. We are in the early experimental stages of podcasts where we can get away with doing something like that. People are hungry for content so they dig it. The more I give, the more I hear from people.”
RAIN Summit West coverage by media consultant Holland Cooke
Radio remains a vital first informer when the fit hits the shan. We do live real-time real well. But AM/FM broadcasters are late to address the convenience use behavior listeners demonstrate via DVR use and “House of Cards” binge-watching. Meanwhile, advertising dollars are flowing, not leaking, to the digital platform.
By Michael W. Dean
The Freedom Feens
Michael Dean after Dark
Genesis Communications Network
Talk Show Host
The most common confusing e-mail I get is people writing me and saying “I want to do an interview with you.”
The confusing thing about that is that I get interviewed a lot. I also interview people a lot. So when people write to me and say “I want to do an interview with you”, I have no idea if they want to interview me or if the want me to interview them.
So my first advice when dealing with guests is this: write your requests clearly. Because a lot of people are interviewed, and also interview others.
By Jerry Del Colliano
Inside Music Media
EXCLUSIVE TO RADIOINFO AND TALKERS
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.
NAB/RAB Radio Show Opens in Orlando. A delegation of editors, writers and reporters from TALKERS/RadioInfo is on hand at the massive Rosen Shingle Creek Hotel in Orlando, Florida as day one of the 2013 NAB/RAB Radio Show kicks off with a battery of sessions and presentations. Initial observation of the event indicates a large turnout (official numbers to come) and the discussion of a wide variety of topics covering everything from music label/radio relations to the rise of sports talk radio including programming, marketing, sales and financial issues intrinsic to the radio industry. The underlying issue of radio’s integration into the digital era remains the prevailing theme of just about every subject being examined and scrutinized. Interestingly, in spite of the Florida heat and humidity, the crowd is particularly well-dressed in business attire (we take note of these things) indicating a no-nonsense seriousness in terms of the collective industry consciousness and mood on display in the city built by Mickey Mouse. TALKERS/RadioInfo publisher Michael Harrison will be presenting his annual address at the conference tomorrow detailing 10 problems facing radio and solutions available to the medium in securing its vital pop cultural role in the new digital era. The address takes place in room Gatlin E2 between 1:30 pm and 2:30 pm on Thursday and is open to all attendees of the show. Pictured here are (clockwise from top): TALKERS/RadioInfo publisher Michael Harrison, CBS Radio News vice president Harvey Nagler, and H&H Communications president and TALKERS/RadioInfo sales maven Al Herskovitz.
Tap into Your Star Power. Earlier this morning at the NAB/RAB Radio Show, Cumulus Media senior vice president Mike McVay (far left) moderated the panel “Tap into Your Star Power and Build Your Brand.” The panel provided attendees the opportunity to “learn from the experts who, through the power of radio, have successfully branded themselves.” On the panel with McVay are (from l-r): ABC News Radio White House correspondent Ann Compton; Reach Media nationally syndicated radio personality D.L. Hughley; and Brand Like a Rock Star author Steve Jones.
RAIN Summit Coverage. Radio consultant Holland Cooke covered the RAIN Summit held here in Orlando held the day prior to the beginning of the Radio Show and he reports from the gathering of broadcasters and digital audio practitioners. Cooke says topics ranged from the ongoing problem of ad insertion to building a digital sales force to the drive to become the destination for listeners using their mobile device for audio entertainment. Read Holland Cooke’s analysis here.
WEEI, Boston Wins ‘Best Streaming Broadcast Station’ Award. At the RAIN Summit – traditionally held each year the prior to the kick-off of the NAB/RAB Radio Show – Entercom sports talk outlet WEEI, Boston was honored with the award for Best Streaming Broadcast Station. More than 100 services made entries for this year’s RAIN Awards and WEEI bested both WBZ-AM, Boston and ESPN Radio to take home the honor. Entercom vice president of digital strategy and enterprise platforms Tim Murphy, says, “This recognition centers on the quality of our audio programming at WEEI. This is a tremendous award for an amazing brand, and our incredible team of talent and producers who do an amazing job covering Boston sports. The entire WEEI team is incredibly innovative at distributing our content through industry leading strategies regarding search optimization, mobile distribution and social engagement.”
Lew Dickey Lays Out Digital Strategy. In a memo to his company (and the media), Cumulus CEO Lew Dickey explains the company’s digital audio strategy with regard to the recently announced partnership with Rdio. Part of the three-page memo includes the four-pronged plan for digital audio consisting of: on demand, custom playlist, internet radio/non-local radio, and local radio streaming. With regard to on demand, Dickey states that “people realize that it’s better to rent an unlimited library of content than it is to acquire limited pieces of content — be it music or movies. Rdio is positioned on the leading edge of this important media trend, enabling consumers to listen and discover virtually unlimited amounts of music on any device with a high degree of social engagement across the Rdio platform. Think of Rdio for audio as the equivalent of Netflix, Hulu and Amazon all combined for video. A free or paid subscription to Rdio gives you access to 20 million songs as well as nearly every new song that is released instantly. Your iTunes library now becomes obsolete.” Stating that the custom playlist aspect is Pandora’s only business and that Rdio offers the service, his company will assist Rdio in that. “We will help add an experienced professional programming element to curation that will further differentiate Rdio from what is Pandora’s singular business. In addition, Rdio draws from a vast library of 20 million songs – 20x that of Pandora.” In the internet radio/non-local radio category, Dickey says the best product out there now is SiriusXM – but he calls it expensive and not widely listened to. “Cumulus will draw upon our stable of iconic brands, content and talent to produce new, exclusive channels and short-form programs that give listeners an unparalleled listening experience on a single digital platform. Rdio will combine the best of iTunes, Pandora and Sirius in one app that can be accessed on virtually any desktop or mobile device.” Dickey says Rdio does not currently offer the local station streaming service that iHeartRadio does and his stations will continue their relationship with the Clear Channel service for now.
Ad and Media Expert Michael Kassan to Be Featured on WOR, New York During Advertising Week. The annual New York City Advertising Week event takes place next week – September 23 – 27 – and Clear Channel’s news/talk WOR, New York will feature content from renowned ad and media expert Michael Kassan, founder, chairman and CEO of MediaLink. Clear Channel notes, “Kassan will bring his unparalleled understanding of the advertising and media worlds to broadcast and digital listening audiences via WOR 710 AM, iHeartRadio’s WOR station and wor.com via an ongoing series of insightful reports, commentary, updates and interviews throughout Advertising Week, the world’s premier gathering of advertising, marketing and communications leaders. Among other features, Kassan will host a series of daily Advertising Week previews and updates; exclusive interviews with major media and advertising world figures; and commentary on significant advertising and media topics that emerge during Advertising Week events.” CCM&E chairman and CEO John Hogan states, “Michael Kassan is one of the most highly respected names in the advertising and media worlds. His incredibly well-informed reporting will illuminate Advertising Week for WOR listeners, as well as those listening to WOR over iHeartRadio and wor.com, bringing unparalleled insight and depth to the most important issues facing the industry as it prepares to address the future and prepare for its next stage of growth. We are thrilled to have an expert of this caliber play such a critical role in our Advertising Week lineup.”
Federated Media Chooses TuneIn for Mobile App. TuneIn becomes the official mobile app and online audio player for all Federated Media stations including Fort Wayne news/talk giant WOWO and rocker WBYR “The Bear.” Federated Media owns 15 radio stations in Fort Wayne, South Bend, and Warsaw, Indiana. TuneIn CEO John Donham states, “TuneIn is constantly focused on giving listeners access to the best content available, no matter where they are in the world. We are very excited Federated Media has chosen TuneIn as their full digital solution, offering listeners content via mobile, and web.” Federated Media programming has been available on TuneIn for months, but this new agreement makes TuneIn the broadcast group’s comprehensive digital solution for both mobile and desktop listening. Every Federated Media station will eschew their existing mobile apps in favor of the free TuneIn Radio app, and Federated Media stations will promote TuneIn on-air. Federated Media chief strategy officer James Derby comments, “With TuneIn, our listeners can now hear their favorite Federated Media stations at any time, no matter where they are – all through one app. TuneIn now provides all Federated Media stations additional digital distribution to reach our listeners through over 200 connected devices, ranging from mobile phones and tablets, to smart TVs and cars.”
Dave Ramsey in Orlando. Timing his appearance to coincide with the NAB/RAB Radio Show, nationally syndicated talk show star and New York Times best-selling author Dave Ramsey hosted his “EntreLeadership 1 Day Event” in Orlando on Tuesday, September 17, to a packed house at Chapin Theatre. Ramsey spoke about how to run a business using the same common sense principles that Ramsey practices in his own company of more than 350 employees. Ramsey joined with local affiliate WFLA, Orlando (WFLF) to promote the event. WFLA general sales manager Mark Kanak states, “On behalf of all of us at Clear Channel Orlando, it is a genuine pleasure to welcome a legend like Dave Ramsey. Dave has made an enormous impact on our listeners’ lives and his fans continue to grow.” Pictured above are (from l-r): WFLA PD Jim Poling, Kanak, Dave Ramsey and the WFLA sales team.
By Holland Cooke
BLOCK ISLAND, RI — Forget those boring management training videos! The acting is bad, and the situations are contrived.
Instead? Rent these three Hollywood hits and share with your team.
See “Disclosure,” in which Demi Moore’s buff, ruthless executive hits on male subordinate Michael Douglas. Author Michael Crichton (“Jurassic Park”) turned the tables by making a woman the unwanted aggressor. And in doing so, he shows us one of industry’s more volatile issues from a different angle, one sure to sensitize your employees to nuances they might miss by examining the problem from the usual man-hassles-woman perspective.
By Holland Cooke
BLOCK ISLAND, RI — Ruthless and cunning, Congressman Francis Underwood (Oscar® winner Kevin Spacey) and his wife Claire (Robin Wright) stop at nothing to conquer everything. This wicked political drama penetrates the shadowy world of greed, sex, and corruption in modern D.C.
But you won’t see it at the multiplex. Or on HBO, or Showtime. Or on TNT, FX, or other basic cable channels which are now so aggressively producing top-shelf original programming. “House of Cards” is an original Netflix series.
By Holland Cooke
LAS VEGAS — Remember how iPod changed the way we collect and consume music? Decades earlier, Walkman had already rendered songs portable and empowered the listener-as-DJ. Then Apple obsoleted its own game-changer. As lines snaked around the block, again, for 2012’s iPhone 5 debut, sales of iPod and other mp3 players were plummeting 22%. We now tote our tunes on smartphones…which have also disrupted cameras, GPS, etc., etc., etc.
And again this week, 150,000 attendees here oooh’d-and-ahhh’d at 20,000 new products, many seeking to obsolete last year’s 20,000 shiny objects. That alone makes this a useful trek for radio folk. The CES conversation about what’s-new/what’s-next is a real pump-up compared to the “What’s left?” that haunts too much of radio’s shop talk.