Tag: "music stations"

Pending Business: Creative Always Counts

| June 22, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Does size matter, when it comes to results?

Ever sell a big audience number with disappointing results for the advertiser? The performance your advertiser expected never materialized. Now what? How do you re-connect with an advertiser who trusted your numbers, paid for the campaign, stood by the phone and the only calls were your competitors explaining the mistake that was made advertising with you. Can I get a head nod?

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If Every Station Was a Talk Station

| May 14, 2012

By Walter Sabo
President
Sabo Media

NEW YORK — Radio’s original programming slate was completely random.  As a new, experimental medium, all radio stations aired a vast array of programming from operas to farm news to live music.  Until 1940 there was an actual legal debate about whether or not recorded music could be aired on the radio.  See it here.

Every Station is a Talk Station.  Now What?

Imagine if every radio station, except one, in every city was programmed fulltime as a talk station.  How would those talk stations differentiate themselves to the listener?  They couldn’t all take the same approach.  They would have to appeal to different demos and psychographics. There would be talk stations for teens, 18-24 men, 25-34 women and 35-54 year old professionals.  You would hear talk stations just for parents, singles, sports fans, all news for people over 50 and for people under 25.  In L.A., New York and San Francisco there are over 60 viable signals; the possible format iterations would match the scope of human interests.

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