Tag: "music radio"

FAQ: PD?

| October 22, 2015

By Holland Cooke
Radio Consultant

 

cookewriterBLOCK ISLAND, RI — A client (station group owner) asks: “What does it take to be a great PD for 2015 to 2020?”

1972: I was a DJ and Budd Clain was my PD at WSPR, Springfield, MA, a stand-alone AM.  His wife told me that, one Saturday afternoon, he dozed-off on the living room sofa.  She tip-toed-in and turned off the radio…and he woke up.

Fast-forward to present day: Post-consolidation scale dictates that general managers become market managers.  And GSM to DOS was logical, especially with NTR and digital.  But the biggest casualty of the way consolidation re-packed middle management was when program directors disappeared.  Stations are now “managed” rather than “programmed,” because:

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I Read the News Today, Oh Boy.

| December 15, 2012

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — Even as Americans were still processing the Oregon mall shootings came unthinkable new violence in Connecticut.

As the story unfolded, it was uncanny to witness how-far-ahead Twitter was, compared to all the news apps on my iPhone.  Not hearsay, but fact-checked posts, first from Connecticut-based media who were first on-site; then from stations and newspapers from neighboring states.  By 6:30 pm ET, letter-networks’ anchors were in-place for evening newscasts this gripping story dominated.

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