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By Holland Cooke
LAS VEGAS–Broadcasters scrambling to understand and exploit the unprecedented power of social media can benefit from success templates in the sports world. A keynoter at the New Media Expo (the re-branded Blogworld conference) shared experiences and guidelines.
With nearly 1.3 million Twitter followers of her own, Amy Jo Martin knows whereof she speaks. After three years managing social media for the NBA’s Phoenix Suns, she founded Digital Royalty, Inc., whose clients include Shaquille O’Neal, the Chicago White Sox, and Ultimate Fighting Championship (UFC). She is the author of the New York Times best-seller “Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate.”