By Mike Kinosian
LOS ANGELES — If for no other reason than owing to its adherence to an ambitious 162-game regular season commitment, the role – and potential ratings upside – of any MLB flagship is the most extensive of the four major sports.
Typical MLB game length is three hours during a season that extends from April through September. That, of course, does not count pre-season exhibition contests and any possible post-season play.
Factor in pre-game and post-game shows, as well as a variety of sales-driven programming features, and it becomes crystal- clear how a MLB flagship can wind up devoting a sizeable chunk of its programming day and year to its hometown franchise.
By and large, when they are not airing baseball play-by-play (or related offerings) MLB flagships carry spoken-word programming. There are, however, a few exceptions.
For that and several other reasons, doing an MLB flagship overview has its challenges.
The end result though is well worth it and, therefore, an in-depth analysis appears below.
There is, however, more than the usual fine print.
For openers, the following scoreboards are for English-language flagships only.
For these purposes, a flagship is only listed in one PPM market – the team’s “home” metro. In the case of the American League’s Oakland A’s, we are going with San Jose, rather than San Francisco (which we are using for the National League’s Giants).
In cases where a team has two flagships, both stations are shown.
Some MLB teams have a main flagship and an emergency alternative. The latter is used only in isolated cases to resolve a programming conflict; those backup facilities do not appear here.
The flagship for the American League’s Blue Jays (CJCL) is, of course, located in Toronto, the only non-PPM market. Consequently, there is no available ratings information for CJCL.
One of the Atlanta Braves’ flagships is Dickey Broadcasting Company-owned WCNN. That station is not a Nielsen Audio subscriber and therefore cannot be included in print.
Sun Broadcast Group, Inc.
NEW YORK — It was another sad week for network radio as more great people: mothers, fathers, sons and daughters… dreamers of great ideas, writers of great content, communicators of the stories that shape our world, were sent to the unemployment line. Was it greed? Was it failure to evolve? Was it competition? Maybe. But in my humble opinion it was something simpler yet more devastating… Fear. Fear to be bold, fear to take risks and most important, fear to defend.
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES — When considering there are more than one month’s worth of spring training contests; a grueling 162-game April through September regular-season schedule; and hopefully – the post season, no professional sport requires as demanding of a commitment for a flagship as does Major League Baseball.
Sandwich a typical three-hour game between pre-game and post-game programming and a station can devote approximately 20% of its 24-hour broadcast day to being a MLB flagship.
Other Defendants Named in Mark Masters’ TRN Lawsuit Against Dial Global Claiming Monopoly Practices. As reported yesterday (8/28) by TALKERS, these companies, referred to generally in the industry as Talk Radio Network (TRN), include The Original Talk Radio Network, Inc., Talk Radio Network Enterprises, LLC and Talk Radio Network-FM, Inc. They have initiated the filing of a Federal action against Dial Global, Inc. and multiple other parties, asserting antitrust, anti-monopoly and other claims. The complaint, which demands a jury trial, is titled “Complaint for Violations of the Sherman Act and the Cartwright Act, and for Fraudulent Inducement, Interference with Contract and Interference with Prospective advantage.” In addition to Dial Global, it specifically names: Excelsior Radio Networks, Triton Radio Networks, Triton Media Group, Oaktree Capital Management, Verge Media Companies, Courstide, LLC, Compass Media Networks, Compass Media Marketing, and WYD Media Management. Individuals named include Spencer Brown, David Landau, and Ken Williams of Dial Global, Ron Hartenbaum of WYD, Peter Kosann of Compass, and Norm Pattiz of Courtside. To see the entire complaint click here.
Big Staffing Changes at Federated Media in Fort Wayne. Last week TALKERS reported the departure of WOWO, Fort Wayne program director Gregg Henson and his replacement by Woody Zimmerman. Now, after almost 18 years with Federated Media, chief operating officer Mark DePrez announces his departure from the company. Brad Williams, who had been overseeing the Indiana markets of South Bend, Elkhart and Warsaw, will also be in charge of the company’s Fort Wayne and Auburn, Indiana markets as he becomes COO. But that’s not all, as Indiana Radio Watch reports national sales manager Mary DePrez, production director Steve Starbrelz (this November would mark his 35th year there), classic hits WMEE, Fort Wayne middayer Zack Skyler, country WQHK, Fort Wayne GSM Suzee Leavell and several sales staffers have also left the building. IRW also reports Clint Marsh becomes GM of the South Bend properties. On his tenure with Federated Media, DePrez states, “After almost 18 years I’m leaving Federated Media. We accomplished great things in Fort Wayne but all good things must come to an end. I am grateful to the Dille family for the four promotions over those 18 years including my recent tenure as COO. For a decade it has been my distinct honor to be the custodian of such iconic brands as WOWO, WQHK (K-105) WMEE and more recently WBYR (98.9 The Bear). I am immensely proud of the talented team we assembled and know they will continue to do great things.” DePrez is available for his next challenge. He says, “For employers looking for an executive obsessed with top line performance and profit optimization they can contact me at email@example.com or 260-385-2574.”
ESPN and Major League Baseball Agree to $5.6 Billion Deal. The new contract between ESPN and MLB goes through 2021 and runs an average of $700 million per year for TV, digital, radio and other rights. ESPN is currently paying about $305 million per year for TV and about $50 million for radio rights. The new contract would almost double that but gives ESPN more flexibility, some playoff game rights as well as international rights. For radio it means increased ESPN Radio rights, including the additional right to co-exist during two Saturday windows per team, per year.
Patt Morrison’s Southern California Public Radio Show Cancelled. The popular Southern California public radio figure will remain with the organization but Patt Morrison’s six-year-old afternoon program will end on September 10. The move is part of a series of programming changes at KPCC, Pasadena that include the expansion of the Brand & Martinez program and the addition of the “BBC News Hour” and “The World.” KPCC VP for content Russ Stanton is quoted telling the Los Angeles Daily News, “While the show may be leaving, Patt isn’t. What we’re trying to do is take a lot of the segments that she’s produced – which are very popular with a large part of our listening audience – and spread those a little more throughout the programming day when there are a lot more listeners than there are in the 1:00 pm to 3:00 pm slot.” SCPR notes Morrison will still cover the Democratic National Convention for the organization.
NBC Sports Radio and Dial Global Announce More Sports Talk Hires. As NBC Sports Radio continues to prepare for the September 4 launch of the new network, more hosts and sports anchors are being hired. Former NFL star Amani Toomer will team with Eytan Shander (most recently with SiriusXM’s Mad Dog Radio) for a 10:00 am to 1:00 pm ET sports talk show. Dan Schwartzman – who’s worked for WPEN, Philadelphia and ESPN in New York – will host an overnight show from 1:00 am to 5:00 am ET Tuesdays through Saturdays and Kay Adams joins the network as sports anchor working the 5:00 pm to 10:00 pm shift Monday through Friday. Dial Global is NBC’s partner in ad and affiliation sales and distribution.
Forbes Releases New Highest Paid Celebrities List. Four radio stars landed on the Forbes list of the most recent Highest Paid Celebrities. Of the 21 celebs noted this time around, Howard Stern is the highest at #7 (although he makes a ton of cash from his SiriusXM gig, the NBC TV job helps!); Glenn Beck comes in at #11; Rush Limbaugh lands at #15 and Ryan Seacrest follows at #19.
Larry King to Host Coverage of the RNC on YouTube’s Elections Hub Channel; Premiere Networks’ Andy Dean Joins King on Panel. Longtime CNN star and broadcasting icon Larry King is now working with Ora TV – the digital on-demand TV network funded by Mexican media magnate Carlos Slim Helu – and Ora TV is partnering with YouTube to produce the Elections Hub channel. Tonight, King will host coverage of the Republican National Convention live from Los Angeles featuring a roundtable of well-known celebrities and guests on the special series “Ora 2012 with Larry King” from 11:00 pm to 12:00 midnight ET. Premiere Networks nationally syndicated talk host Andy Dean will take part on the panel.
Entercom and University of Florida Enter into Sales Agreement. The college and Entercom Communications have struck a deal which will have Entercom provide sales for the school’s two radio stations – country WRUF-FM and sports talk WRUF-AM. It’s a seven-year deal that begins in September. The university notes that the deal “will provide the College with a guaranteed monthly revenue. Additionally, the stations will participate in a revenue share agreement with Entercom that allows for additional revenue to flow to the stations based on monthly sales performances. In addition to the joint sales agreement, Entercom is launching an academic enhancement initiative to create internships and student opportunities for the College’s students at the company’s stations in Gainesville and around the country. These student involvement opportunities, subject to faculty approval, will include sales, digital marketing programming, news, sports, public relations, strategic communications and promotions.” The stations’ operations director, Jerry Butler, will stay on and co-ordinate the relationship between the stations and Entercom.
Hundreds of Talk Show Hosts from Across Country Broadcasting from RNC. The invention of the “radio row” – largely developed in the modern talk radio era by Washington, DC-based Talk Radio News Service – has really come into its own at the Republican National Convention in Tampa. Numerous networks and syndicators have set up shop in elaborate clusters of tables, microphones, remote equipment, banners and, of course, big talking personalities on both sides of the mic. One of the biggest of these assemblages is again hosted by Talk Radio News Service for its affiliates which include the likes of Rusty Humphries, Phil Valentine, Roger Hedgecock and many more. TRNS bureau chief Ellen Ratner tells TALKERS, “We have more stations than ever – about 40 stations and programs. The RNC gave us a prime spot, right next to their booking office. We are not in the arena but in the building next to it that houses all the press. Other than press conferences, some longer television interviews and hall confrontations between the news media, radio row is the only place to have an in-depth conversation. Radio might have lost some of its audience to the internet, but you would never know it from radio row. Big time politicians want to be there and obviously feel they will get a chance to say what they want. It is still the spot to be and the place to be heard.”
WMAL Morning Hosts on the Scene in Tampa. The final day of the Republican National Convention is today and talk radio and the national press have been busy bringing the political talk home to their constituents. Pictured here are WMAL-AM/FM, Washington morning drive team Brian Wilson (c) and Bryan Nehman (r) interviewing former U.N. Ambassador John Bolton (l).
Republican National Convention, Tropical Storm Isaac, and Iran-Syria Connection Among Top News/Talk Stories Yesterday (8/28). The progress of tropical storm Isaac and the activity from the Republican National Convention in Tampa Bay were two of the most-talked-about stories on news/talk radio. The growing connection between Iran’s military and the violence in Syria was also a major topic.
KGO and KSFO, San Francisco VP of Programming Jack Swanson and KSFO PD Ken Berry Exit Posts. In an e-mail to his staff, longtime KGO and KSFO, San Francisco programmer Jack Swanson bids adieu to the stations he’s worked at for as long as most people can remember. In the memo, Swanson – one of the most decorated talk programming veterans in the industry — praises his staff saying, “This has been a tremendous run. Cumulus is inheriting the greatest staff in the radio industry. To a person, they are all rock stars.” Ken Berry served as news director at KGO until taking the KSFO PD post in December of last year. Both are obviously victims of the Cumulus/Citadel consolidation ax. Swanson says he plans to take some time off and come back to the industry refreshed and recharged ready for his next opportunity. Meanwhile, the anxiety continues to grow among former Citadel employees currently on the Cumulus payroll as whispers of the dreaded word “bloodbath” grow louder in the hallways of the company. Last week, longtime KABC/KLOS, Los Angeles president/general manager Bob Moore was let go in similar fashion feeding into the mounting fear. Whenever there is consolidation between two recently merged companies there are going to be duplicative positions that common business sense indicates will require job cuts. However, it’s also obvious to many observers that some people are being ousted primarily because they are making more money than their new employer deems practical to pay. As the folding of Citadel into Cumulus takes place, TALKERS hears reports that some former Citadel station staffers find themselves meeting with Cumulus managers to basically “interview” for the positions they currently hold. Obviously, this is the downside of what can happen in business – especially during tough economic times and is basically unavoidable. However, because of the size of this recent acquisition and the number of stations and personnel it involves, the present state of affairs at Cumulus is significantly contributing to the jitters being felt throughout the radio industry. Stay tuned.
Liberal Activist Group Goes After Baseball for its Affiliation with Glenn Beck. The group Americans United for Change is firing up a campaign to convince Major League Baseball to stop providing Glenn Beck with the video streaming platform to bring his GBTV to the internet. It’s not common knowledge that Major League Baseball Advanced Media provides backend infrastructure, white label services, mobile app services and operational support to not only Beck’s Mercury Radio Arts but to ESPN3, March Madness on Demand, Tiger Woods.com among others and, of course, its own MLB.com. Through its “Strike Out Beck” campaign, AUFC hopes to convince MLB Advanced Media to drop its affiliation with the talk media personality it claims is a purveyor of “unhinged anti-government conspiracies, fear mongering for personal gain, sexist remarks, and race baiting.”
Doug McIntyre Ruffles Political Feathers in Hard Hitting LA Op-Ed Piece. Nationally syndicated Cumulus Media radio talk show host Doug McIntyre – also a regular columnist in L.A.’s second largest daily, the Daily News — wrote a page one editorial in yesterday’s Sunday edition blasting the Los Angeles city government as being “occupied by corruption.” Tying into his premise that the protestors participating in the “Occupy Los Angeles” demonstrations are naively being “duped” by local politicians that he claims are merely acting like supporters of the movement but actually embody all the negative qualities against which the demonstrators are protesting. McIntyre writes, “The Los Angeles City Council embodies everything that’s wrong with government in modern America. Our city is Exhibit A when it comes to special interest money tainting good government.” Read McIntyre’s full column here. McIntyre, whose “Red Eye Radio” late night program emanates from KABC, Los Angeles, will be a member of the panel titled “The Issues Facing Southern California: Challenges and Solutions” at the Los Angeles Regional Talkers Forum this Thursday, October 20. Moderated by TALKERS publisher Michael Harrison the panel also includes Roger Hedgecock of KOGO, San Diego and Radio America; Stephanie Miller of KTLK, Los Angeles and Dial Global; investigative reporter Charles Feldman of KNX, Los Angeles; Patt Morrison of KPCC-FM, Los Angeles and Southern California Public Radio; John Phillips of KABC, Los Angeles; Josefa Salinas of Hot 92.3 FM, Los Angeles; and LaFern Cusack of the Southern California Broadcasters Association and ESPN, Los Angeles. Considering the volatile nature of the issues facing the region which include immigration, economics, transportation, the environment and a slew of others, and the diversity of the panelists participating – the sparks will really fly! For complete details about the Los Angeles Regional Talkers Forum click here.
Entercom’s WMC, Memphis Flips to Sports. Speculation about the company’s plans for “Country Legends” WMC began last week when Entercom announced Premiere Networks’ Jim Rome show would move from sister sports WMFS-AM/FM to WMC. Now, Entercom will manage two sports talk stations in the market it calls the Memphis Entercom Sports Network – WMFS-AM/FM affiliated with ESPN Radio and producing live and local programming in the afternoons (Eric Hasseltine followed by the Gary Parrish Show with Geoff Calkins) and WMC affiliated with Fox Sports Radio Network and carrying Jim Rome.
Actress Janine Turner Begins Daily Syndicated Talk Show. The Texas-born actress has been hosting a two-hour weekend talk show on Cumulus’ KLIF, Dallas since 2010. Now, Janine Turner announces she’s beginning a daily program – “The Janine Turner Show – Where is Reason?” – that airs live at 2:00 pm ET and is available in national syndication via her eponymous radio network. The show can also be heard online at janineturner.com. Turner says, “I’m thrilled that the Janine Turner show has received such a positive response both from the critics and the listeners. I think what makes my show really unique is that it features thought-provoking analysis about ‘Where is Reason?’ in our country, plus an inquisitive and conversational forum with a great lineup of guests – everyone from presidential candidates and authors to actors and constitutional scholars. And I absolutely love the opportunity to include callers from the Dallas/Fort Worth metroplex and across the nation into the ‘Where is Reason’ dialogue.”