Ed Schultz is one of the most-listened-to progressive radio talk show hosts on the air in America today and a burgeoning presence in the cable news/talk television scene. His daily radio show syndicated by Dial Global Radio Networks –– now in its eighth year –– broadcasts live weekdays from New York City 12:00 noon to 3:00 pm ET on more than 100 affiliates across the country. In addition, he hosts a prime time 10:00 pm ET weekday cable television program (Monday through Thursday) on MSNBC. The Talkers Interview with Ed Schultz was conducted by Michael Harrison.
TALKERS: On behalf of all of us at TALKERS who’ve been watching your career for years, all the way back to Fargo, congratulations on all the multi-media success that you’ve been having. How’s life going for you these days?
ES: Well, it’s pretty intense, Michael, and it’s been a long run. We start our ninth year in January and we’re awfully excited about the fact that we were able to go through one of the toughest economic times in the history of the country. I have all the same team members –– nobody lost their benefits, nobody lost their wages. And we have survived and I’m very proud of that because it’s all about the business model. When we started back in 2004, Twitter wasn’t around. Facebook wasn’t around. I think the internet interaction presence wasn’t anywhere near what it is today. Podcasting wasn’t around. So there’s been so many changes since we started and I’m very proud of the fact that we’ve been able to do all the things we need to do to make sure our sponsors get the kind of response they’re looking for. And that really is the name of the game. At the end of the day, we’re selling a commercial. At the end of the day we have to put a product out there that people are going to be proud of and also desirable to be a part of. Obviously, I never would have gotten the opportunity on MSNBC had I not done a syndicated radio show. It’s tough doing three hours of radio a day, then of course doing the television show at 10:00 at night Eastern Time. You know, Michael, it’s proven that you can do it. It’s a funny instinct that’s inside us as broadcasters that you don’t give up; you can’t give up. You accept every challenge you can and you make the most of it. It’s been a great ride. I wouldn’t change a thing.
TALKERS: Let’s go back a bit for those who are new to Ed Schultz. You weren’t always a “liberal,” were you?