By Susan Nilon
SARASOTA — Time and time again, the question is asked, “What does the future hold for AM radio?” Articles are written with predictions of AM’s demise due to the lack of interest of the “Millennials,” or how the internet and satellite radio will make it almost impossible for AM to compete in such a fickle industry. While these predictions seem to make sense to the untrained ear, it reminds me of a time several decades earlier when experts attributed the demise of movie theaters due to the advent of the video cassette recorder. Or the slow death of vinyl records, due to the portability and popularity of the compact disc. Well, here we are 30 years later, and the US and Canada box office revenue in 2013 was $10.9 billion with 68% of the population in attendance and “vinyl sales hit their highest level since at least 1991, with six million units sold” according to industry data. While it’s fun and sometimes smart to try to predict the future, if these “predictions” impact the decision makers of this industry by encouraging them to enter into a self-fulfilling prophecy of AM radio, then they are not only short-sighted, but are foolish as well.
NAB Show: Day Three. Today’s report from the NAB Show in Las Vegas courtesy of media consultant Holland Cooke delves into the world of Millennials and how they consume media – and therefore advertising – as well as their need to make everything “social.” But it’s not all about Millennials. Whether the attitudes of Boomers and Gen Xers are changing regarding how they prefer to be talked to (addressing talk radio programmers especially here) or not, HC notes Huffington Post founding editor Roy Sekoff believes “engagement” is paramount in reaching people effectively. Read Holland Cooke’s report from the NAB Show here.
BIA/Kelsey: Mobile Local Ad Revenue to Reach $4.5 Billion This Year. That figure would represent a $1.6 billion increase from last year’s $2.9 billion. The firm says that – largely driven by local marketing initiatives of national advertisers – locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018. BIA/Kelsey senior analyst/vice president of content Michael Boland comments, “Advertiser demand will be driven by natural market forces to follow undervalued inventory. Mobile advertising’s appeal includes higher performance, clearer ROI, tangible conversions and a shorter purchase funnel. These qualities of mobile content and advertising present a rare alignment between typical mobile user intent and advertisers’ stated objectives.” In its annual U.S. “Local Media Forecast” (2013 – 2018), BIA/Kelsey predicts mobile local ad revenue will more than triple over the next five years, reaching $15.7 billion in 2018. It says total U.S. mobile ad spending will grow from $11.4 billion this year to $30.3 billion in 2018, and locally targeted mobile ads will represent 52% of overall mobile ad spending in this country. National-to-local mobile marketing will be the focus of the company’s “Leading in Local: The National Impact” conference next month (5/7 – 9) in Atlanta.
Stephen Colbert to Replace David Letterman on CBS. Wow, talk about a quick and surprising announcement regarding the late night superstar’s replacement! When David Letterman announced he would be retiring from the “CBS Late Show” next year, many figured it would be a long time before a permanent successor was named. But CBS tweeted that it will bring Stephen Colbert aboard to host the program when Letterman steps down. The company is promising an official press release later today (4/10). Early analysis of the move by industry watchers is largely positive with many agreeing this gives Colbert a perfect avenue to step out of his “Colbert Report” character and flex his other show biz muscles while CBS acquires a younger, more up-and-coming television personality. But it sure makes us curious how long this deal was in the works.
New Orleans Talk Show Host Charged with Theft, Forgery. The former longtime morning host at urban talk WBOK, New Orleans – Gerod Stevens (a.k.a. Gerald Neely) – has been charged with theft of more than $1,500 and forgery after authorities allege he cashed checks from advertisers intended for his employer – Bakewell Media of Louisiana. WDSU-TV, New Orleans reports the station and Stevens parted last year. Legal analyst John Fuller tells WDSU-TV Stevens has no prior record and the charges are not “that serious” in the “grand scheme of things,” but he acknowledges that the maximum for both crimes is 10 years.
Odds & Sods. Chicago radio journalist Andrea Darlas will speak at the convocation of the class of 2014 at her alma mater the University of Illinois. Andrea Darlas is a journalism grad of the school – class of 1994 – and at the commencement ceremony on May 17, she will be a featured speaker. Darlas is an award-winning news anchor and reporter for WGN, Chicago and WGN-TV. She is heard weekday mornings on the Steve Cochran show and is seen on WGN-TV as a weekend freelance reporter and contributor for “House Smarts” with Lou Manfredini…..SiriusXM announces the launch of “The Comedy Cellar Show,” a comedy talk show hosted by Noam Dworman, owner of the renowned Comedy Cellar, and comedian Dan Naturman. The program will debut with special guest Dave Attell and will feature top comedians as guests, engaging in uncensored roundtable discussions, as well as exclusive stand-up sets performed by the comedians that same night at the historic venue…..WestwoodOne is again the exclusive radio partner for Augusta National Golf Club’s Masters Tournament. WestwoodOne will provide radio stations nationwide with live hole-by-hole coverage as well as hourly updates throughout the rounds, beginning April 10 through April 13. Bob Papa and Charlie Rymer will anchor live coverage. The network’s Kevin Kugler is pictured here at right on the course — the part known as Amen Corner — during yesterday’s broadcast events.
India House Club Selected as New Home of Talkers New York 2014 – Industry event to relocate to National Historic Landmark. After a successful run of five years at New York City’s Concierge Conference Center, the editorial board of TALKERS magazine announces that the 17th annual installment of the talk radio industry’s longest-running and most important national convention – Talkers New York 2014 – will be held at the India House Club, located in the world famous India House. India House is the architectural and historic centerpiece of Hanover Square — the cultural hub of New York’s financial district in Lower Manhattan. It is situated at One Hanover Square. The opportunity to present the conference at the newly-selected venue is one that TALKERS publisher Michael Harrison says is, “too good to pass up.” Harrison states, “We deeply apologize for any inconvenience that our announcement of the former venue might have caused those who have already registered.” According to Harrison, “This event has been selling out several weeks in advance, year after year. The India House Club offers us the opportunity to open the conference to an extra hundred or so people without losing the intimacy that is one of its many attractions. This venue is elegant, comfortable, beautiful and slightly larger than the conference’s former site and yet it comes fully equipped with the state of the art technology that an event of this nature demands. It is also located in one of America’s most vibrant ‘neighborhoods’ and a piece of geography in the belly of the Wall Street beast symbolic of both the good and bad impacting the radio industry in the 21st century.” India House, constructed in the mid-19th century in the style of a Renaissance palazzo, has a long and distinguished heritage tied into the formation of lower Manhattan as well as the story of business and commerce in New York. It is registered as one of New York City’s historic sites and is an official National Historic Landmark. Talkers New York 2014, only open to professionals working in or closely associated with the communications industry, is still expected to be an early sellout. Registrations are $249 per person for all sessions, exhibits, receptions and food and only taken by phone with credit cards. Call 413-565-5413. More details about speakers and agenda will be announced in the coming days leading up to the event on Friday, June 20. For more information, click here.
Cowherd and Costner Talk “Draft Day” and More. Actor Kevin Costner (left) chats in the Times Square ESPN Radio studios with talk show host Colin Cowherd. Costner made the appearance to promote his new film “Draft Day” in which he plays rogue football GM Sonny Weaver who must do what he thinks is necessary to revive the moribund Cleveland Browns (that’s the true-to-life part of the film). During Costner’s visit with Cowherd, the two talk about the importance of playing sports throughout life – not just in youth – as well as Costner’s effective playing of sports characters in his past films.
Talking Immigration Reform in DC. At the annual “Hold Their Feet to the Fire” radio row being held in Washington, DC, some 50 talk show hosts from around the country have spent the last two days (4/9-10) at the Phoenix Park Hotel on Capitol Hill speaking with listeners, lawmakers, law enforcement, immigration experts, activists and members of the media about the issue of immigration reform. Pictured here is WINA, Charlottesville, Virginia talk show host Rob Schilling (right) interviewing Dan Stein (left), president of the Federation for American Immigration Reform (FAIR), which is sponsoring the annual event.
PA School Stabbing Rampage, ObamaCare Criticism, 2016 Presidential Race, U.S.-China Relations, Hank Aaron GOP Comments, Lerner Prosecution Movement, and Al Sharpton Informant Controversy Among Top News/Talk Stories Yesterday (4/9). A stabbing rampage allegedly committed by 16-year-old Alex Hribal wounds 24 at a Pittsburgh-area high school; scrutiny of the rollout and effects of the Affordable Care Act and the White House’s criticism of doctors profiting off Medicare patients; speculation about the possible candidates in the 2016 presidential race; Defense Secretary Chuck Hagel’s combative conference with China’s defense chief ahead of President Obama’s coming visit to China; baseball legend Hank Aaron calls the Republican party the modern KKK; the move by GOP congressmen to prosecute former IRS official Lois Lerner; and the controversy over the story that Rev. Al Sharpton was a mob informant were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
NAB Show convention coverage by consultant Holland Cooke
LAS VEGAS — Did I say 93,000+? The final attendance figure for the National Association of Broadcasters’ annual convention is…? Cue that Jerry Lewis Telethon-style tympani roll. 98,015! And the vibe here has been bustling and upbeat.
- My NAB Show Day 1 notes: http://www.talkers.com/2014/04/08/nab-show-sound-bites-from-sin-city/
- Day 2 notes: http://www.talkers.com/2014/04/09/nab-show-day-two/
- Notes from RAIN Summit West: http://www.talkers.com/2014/04/07/radio-playing-catch-up-to-our-on-demand-culture/
And here’s what I gleaned from the most radio-pertinent sessions I attended on Wednesday.
Imaging with Style and Class in a PPM World. Your imaging should not try to beat the listener over the head with your message, says voice-over and creative services pro Pete Gustin. Instead, “when done right, your radio imaging will give your listeners the overall impression that you are exactly what you tell them you are. It’s extremely powerful in fact.” What’s the difference? Gustin points out that “the local car dealerships scream about their deals and discounts. The car manufacturers, however, brand their vehicle lines with high-end music, breathtaking imagery, top-notch actors and subtle innuendo. Don’t be a local car dealer screaming at your listeners.” Read more of Gustin’s useful pointers for getting station imaging tuned up for connecting with modern consumers here.
Nielsen Releases Audio Study Charting Use of Radio. A new report from Nielsen titled “State of the Media: Audio Today 2014” is a graphics-intense, 15-page summary of the use of radio among the population based on data culled from the Nielsen RADAR 119 December 2013 and the Nielsen National Regional Database Spring 2013. The study illustrates what most industry insiders probably already know – that the majority of radio listening among all demographics is done outside the home, and that Millennials listen to less radio during a given week than their older fellow media consumers. But the report also notes that “overall, midday is the highest-rated daypart,” due most likely to high at-work listening, though the 7:00 am hour is still the one with the most people listening to radio. The comparison of the three generations – Boomers, Gen Xers and Millennials – shows the difference in the use of radio on a weekly basis. Some may quibble with the results. For example, the report states that 88.2% of Men 12-17 hear at least 5 minutes of radio during the week compared to 95% of Men 45-54 who hear at least 5 minutes of radio. There are industry observers who will claim the 88.2% figure is probably too high – that fewer are actually listening to radio – but the figure doesn’t pretend to show heavy users of radio, just those who’ve heard at least 5 minutes during the week. Regardless, the study does show the lower number of young consumers hearing AM/FM radio on a weekly basis compared to the rest of the population. Nielsen promises to update and expand on the study on a quarterly basis. See the entire study here.
Clear Channel and Horizon Media Enter into Cross-Platform Partnership. Media services agency Horizon Media and Clear Channel are announcing a partnership they call a “$100 million multi-year, cross-platform” relationship. In a statement, Clear Channel says this pact will create “first-to-market integrated marketing partnership opportunities for Horizon clients and exclusive access to select Clear Channel platforms including out-of-home, broadcast, mobile, events and digital.” Horizon’s clients include such ubiquitously marketed products as Corona beer, GEICO insurance, The History Channel and Silk. Clear Channel adds that the relationship will “provide Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel’s iconic iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities. The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon’s proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media’s industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.” Horizon founder and CEO Bill Koenigsberg states, “We’re excited about this ground-breaking partnership and the positive impact it will have for our clients’ business. I’ve been impressed with the transformation of Clear Channel into a multi-platform company that can provide national reach while activating locally and providing measurable ROI.”
Mike Kapel Named PD at WDAY, Fargo. At the Forum Communications-owned news/talker WDAY, Fargo, market pro Mike Kapel takes over the program director position. He’ll also host the mid-morning 9:00 am to 11:00 am program. According to the Fargo Forum, Kapel is a native who’s worked in music radio for the past 20 years. Operations manager Jim Manney says, “There is nobody that I trust more than Mike to take over the day-to-day operations of 970 WDAY.” Kapel comments, “I am excited to lead the charge into a new era. As someone who grew up here and as somebody who understands the importance of WDAY to the community, it’s an exciting place to be.”
Doug Stephan Joins TalkersRadio in Development of New Show – “American Family Farmer” — to Launch This Weekend. One of the longest-running syndicated personalities in the business, “Good Day” host Doug Stephan, is launching a new program into development on TALKERS magazine’s online radio station, TalkersRadio, this Saturday morning (2/8). The one-hour program which will air Saturdays at 8:00 am ET with repeat broadcasts throughout the week is a significant departure from Stephan’s generalist weekday morning show, “Good Day” which is heard on hundreds of terrestrial stations and is one of the most-listened-to on-air talk shows in the country. The new program is titled “The American Family Farmer with Doug Stephan” and it taps into a side of the seasoned broadcaster not often displayed publicly in his career thus far as a broadcaster – and that is his alternate career as a farmer. Yes, Doug Stephan is an independent dairy farmer operating two family farms for a number of years in the Boston suburb of Framingham, Massachusetts. In this capacity, Stephan is on top of the numerous issues — many of crisis proportions — facing today’s small farmer in America. He tells TALKERS, “There is a pressing need for a no-nonsense talk show that serves as an advocate for the interests of the small, independent, family farmer in this great country of ours that is being squeezed on all ends by the combined interests of the mega-corporate agricultural giants – backed by the government – economically and otherwise.” Stephan continues, “This is an area close to my heart and because I am deeply entrenched in this business, as well as broadcasting, I know the issues first-hand and like the back of my hand.” The program will feature commentaries and observations by Stephan, the latest information of value to family farmers and interviews with experts from agriculture, academia and government. Stephan says, “We aim to make a big difference.” On making the announcement of this new program’s launch, TalkersRadio general manager David Bernstein states, “We are extremely focused on bringing this program to its fullest potential on the ‘experimental’ radio platform that is TalkersRadio. The on-air syndicated potential of this show is absolutely enormous with literally hundreds of rural and small market stations across the heartland of America ripe to carry such a powerful vehicle with so important a mission. Meantime, our job at TalkersRadio is to provide Doug Stephan with a ‘safe’ workout space to bring this project up to speed, as we are doing with the growing roster of hosts such as Alan Colmes, Lionel, Brent Seltzer, Meg McDonald, Robbie Student, the Gooches and their projects that are already incubating on this exciting stage. And we are only just getting started! Man, I am really loving this job!”
Not So Fast. Attorney and activist Sandra Fluke will not run for the seat being vacated by Congressman Henry Waxman (D-CA) after all. Fluke tells the Los Angeles Times that her filing papers in the state of California was a preliminary move and that she has decided that she can accomplish more of her goals in a “better way.” Fluke’s national profile skyrocketed after Rush Limbaugh called her a “slut” as part of a critique of the provision that Catholic organizations be forced to provide birth control to students and employees under the Affordable Care Act. The incident ignited a backlash against Limbaugh and talk radio in general by special interest groups such as Media Matters for America.
Cool Job Opportunity. Cumulus Media-owned news/talk WOW-FM, Des Moines is looking for a morning host/program director to lead the station to the next level of success. This person will play a huge role in shaping WOW’s sound by generating great local content and overseeing the presentation of the station’s syndicated programming, imaging and on-air promotion. The successful candidate will have the proven ability to host an information-intensive morning show along with a basic understanding of news/talk programming principles and a desire to develop professionally. Salary is commensurate with experience and ratings history. Resumes, ratings history, references and mp3 should be sent in confidence to firstname.lastname@example.org with the subject “Des Moines News/Talk PD.” Cumulus Media is an EOE.
ObamaCare Criticism, Sochi Horror Stories, Hillary in 2016, Financial Markets Activity, Marijuana Laws, and IRS Targeting Scandal Among Top News/Talk Stories Yesterday (2/5). Continuing scrutiny of the rollout of the Affordable Care Act; reports from the Winter Olympics site of widespread unpreparedness as the games get ready to open on Friday; the speculation that Hillary Clinton will run for president in 2016; the selling of stocks in financial markets around the world on weak factory reports in the U.S. and China; controversy over the implementation of the new marijuana laws in various states and the effects the changes may be having; and the House hearing investigating allegations of the IRS’ targeting of conservative groups were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.
By Jerry Del Colliano
Inside Music Media
EXCLUSIVE TO RADIOINFO AND TALKERS
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.