By Holland Cooke
BLOCK ISLAND, RI — This past month, I presented at two state broadcasters’ association conventions: Illinois and Iowa. My topics: “The Six Most-Dreaded Words in Sales: ‘Radio Doesn’t Work,’” specific techniques for creating commercial copy that produces better results; “How Millennials Use Media”; and “Quick, Actionable Sales Ideas to Make Money Selling Digital.”
Here are the common threads from all three sessions…
Recent years’ radio revenue data has many shrugging that “flat is the new up.” Less so in small and medium markets, where local direct retail comprises more of radio’s income than in big markets where transactional business is the ball game. And in every market, digital is the shiny object sucking dollars away from legacy media. Especially ours. Ask car stores: Detroit is telling them to move radio money online.
Beasley Flips WHFS-AM, Tampa Bay to Money Talk. One of the sports talk outlets Beasley acquired in its swap with CBS RADIO – WHFS-AM – is flipping from sports talk to money talk. The company says “MoneyTalk 1010 AM” will be “the Tampa Bay area’s only exclusively financial talk-formatted radio station…with programming that features valuable and timely information on the financial markets and emerging trends in the economy. Additionally, ‘MoneyTalk 1010’ offers an assortment of health, lifestyle, and general information programs delivered by a wide variety of local and national broadcasters.” Beasley is naming Tampa market radio pro Charlie Ochs general manager of the station. Most recently, Ochs served as a financial professional for Prudential Financial in Tampa. Prior to that, he was an SVP and market manager with CBS RADIO. Beasley Media Group VP and market manager Kent Dunn comments, “The expertise and leadership that Charlie brings to ‘MoneyTalk 1010’ is extremely valuable. This radio station is committed to delivering the most current and up-to-date financial news to the Tampa Bay area.”
If You Think Radio Has Problems with Millennials, TV Faces Immediate 18-34 Crisis – Brings Up Question About Evolution of Radio Ratings. In the New York Post, media columnist Claire Atkinson writes about the dramatic rate at which Millennials are dropping their live television watching habits. She reports that “traditional TV usage — which has been falling among viewers ages 18 to 34 at around 4% a year since 2012 — tumbled 10.6% between September and January.” Read Atkinson’s entire piece here. Radio practitioners are well aware this is not a “sucks to be you” moment; all media are trying to adapt to the changing habits of consumers – especially Millennials and Gen Xers. And tied directly into that is rating all of this consumption so that it can be priced and sold effectively. While radio bemoans the lack of rating non-broadcasting listening, rest assured that while Nielsen hears radio’s cries, it has much more to gain financially by figuring out how to rate non-broadcast video viewing accurately. As Atkinson points out, there is $80 billion in annual TV ad money at stake. In response to this situation, TALKERS/RadioInfo publisher Michael Harrison states, “It is going to be a long time until an accurate system of rating radio audience numbers stabilizes to the point of widespread industry acceptance – if ever. This looming fly-by-the-seat-of-your-pants period should inspire radio broadcasters to: 1) value the opportunities available in highly specialized local programming based more on direct relationships with advertisers and obvious customer results; and 2) understand the principle whereby the nature of the programming defines the nature of the audience.” Harrison concludes, “The burden will fall upon sales departments to get out there and communicate directly with potential advertisers on a one-on-one, very human level about their businesses and how radio can directly help them connect with specifically-desired customers.” Harrison’s Principle basically means the genre of the programming has to be so clearly distinct and appealing to an obvious segment of the population that it becomes a given whether or not it will attract significant qualitative or quantitative numbers.
Nielsen Audio Releases First Round of January 2015 PPM Data. The first of four rounds of January 2015 PPM ratings data from Nielsen Audio has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Philadelphia, Atlanta, Nassau-Suffolk (Long Island), Riverside, San Jose, and Middlesex-Somerset-Union (New Jersey). The January 2015 survey period covered January 1 – 28. You can find the complete ratings from subscribing stations here. Additionally, TALKERS/RadioInfo managing editor Mike Kinosian provides his “Ten Takeaways” from this group on the main page of our sister publication here.
Envision Networks Debuts Weekend ‘John & Leah Show.’ The duo of John Ziegler and Leah Brandon first worked together at iHeartMedia’s KFI, Los Angeles. Now, they are hosting a Sunday evening program – 10:00 pm ET – being syndicated by Envision Networks. The company says the program will focus on “media, politics, sports, and pop culture.” Envision president and CEO Danno Wolkoff comments, “John and Leah’s insights, quick wits, and rapport will be a great addition to the stations’ weekends. With entertaining views from a male and female co-host, we are well on our way to offering new content for talk radio.”
Odds & Sods. Joining PodcastOne as sales manager, Western region is digital media and sales pro Dana Senit. The company says that in this new role Senit will “work with local and national advertisers in the Western region to collaborate on digital media initiatives across the network of all-star podcasts to maximize campaign effectiveness through personality-driven strategies.”…..ConnectPal founder and CEO Andy Dean announces his platform has struck a deal with Benztown Radio Networks to bring the latter’s talent to the ConnectPal platform where podcasts featuring such talents as David Tutera, Chris Heben, Dougall Fraser, and A.J. Barrera will be monetized. Benztown has also made an investment – the terms of which have not been revealed – in ConnectPal…..SiriusXM is presenting comprehensive coverage of the 57th running of the Daytona 500, with the live race broadcast, multiple channels carrying in-car audio from some of the sport’s top drivers, and daily coverage from Daytona International Speedway on its NASCAR Radio channel.
A Visit from the Doctor. During a remote broadcast of NBC Sports Radio’s Anita Marks show live from the Harman store on Madison Avenue in New York City, NBA Hall of Fame legend Dr. J, a.k.a. Julius Erving, stopped by to chat with Marks. Dr. J was a special guest during the in-store remote designed to celebrate the exclusive audio partnership between JBL and the NBA. Pictured here are (from l-r): Marks, NBC Sports Radio’s Jon Stashower, Chris Mannix and Erving.
The Battle Against ISIS, The Stay on Amnesty Order, The Cost of ObamaCare for the States, 2016 Presidential Prospects, Rise in European Anti-Semitism, Ukraine Tensions, and Fifty Shades of Grey Film Among Top News/Talk Stories Yesterday (2/17). The violence perpetuated by ISIS and debate over how to combat the militant organization; a Texas court’s stay on President Obama’s amnesty order; the financial ramifications of the Affordable Care Act on the states; speculation about the potential candidates for president in 2016; the increase in anti-Semitism across Europe; the military tensions in Ukraine; and controversy over the film Fifty Shades of Grey were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
To Reach Millennials, Get Real. In a column posted today (9/29), media consultant Holland Cooke reports from the recent Maine Association of Broadcasters conference where a major topic of conversation was reaching the Millennial generation. Cooke writes that the news for radio operators today with regard to this generation is a good news/bad news scenario: The good is that Millennials like the idea of an audio-only medium but the bad news is they don’t want it to sound like it did for generations past – they have very different media sensibilities. “Keeping it real” is the mantra for this generation as comments from the “How Millennials Use Media” panel indicate. Cooke reports college-age panelists said things like, “People our age find radio gimmicky,” and, “Authenticity is a huge factor.” Read Cooke’s entire column here.
Talent Rant in Chicago. As reported by Chicago media writer Robert Feder, a war of words was started over the weekend after Windy City radio legend Steve Dahl broke out the heavy verbal artillery against WGN, Jimmy de Castro and pretty much everyone who works on air at WGN. Apparently sparked by his take that WGN president de Castro is a “glory hog” (for appearing in the front row during a group photo of the staff and WGN Walk of Fame honoree Pat Hughes), Dahl let loose with his opinion of the personalities and the station. That brought a return volley from WGN morning personality Steve Cochran who wrote an open letter published by Feder in which he asked, simply, “Why so bitter, Steve?” You can read Feder’s coverage of the Dahl podcast rant here and check out Cochran’s reply here.
Kansas City Woman’s Court Victory at Entercom’s Expense Serves Up Lessons for Broadcasters. Friday’s court victory for a Kansas City law student who was incorrectly identified as a “local porn star” by the “Afentra’s Big Fat Morning Buzz” show on Entercom’s alternative KRBZ “96.5 The Buzz” provides more lessons for broadcasters in how to avoid falling victim to a (in this case) $1 million dollar penalty for something that could have been avoided. As you are probably aware by now, Ashley Patton was misidentified by the morning show as a “local porn star” after confusing her name with that of a text-message suggestion by a listener who wrote to the show that Ashley Payton put pornographic images of herself online. On Friday, the jury awarded $250,000 in actual damages and the two sides agreed to punitive damages of $750,000, which Entercom will not appeal. Entercom had believed that its hosts had not actually engaged in negligent behavior since the identification of Patton was accidental and the station fixed the mistake as soon as it found out about it, as reported in the Kansas City Star’s coverage of the case. But that’s not exactly what happened. It stands to reason the station may have been able to avoid further angering Patton – and avoid the subsequent lawsuit – if it had acted quickly when Patton spoke with program director Scott Geiger hours after the bit aired. According to court records, during that conversation, Geiger questioned Patton’s statement that she was not a porn star, even asking her, “How do you know that you’re not a porn star?” He also promised to call her back after investigating the incident but never did.
Radio America to Syndicate ‘Financial Myth Busting.’ The weekend program “Financial Myth Busting with Dawn Bennett” is being syndicated nationally by Radio America. The show is described as being “designed to help Americans separate financial facts from fallacies.” Host Dawn Bennett is the CEO of Bennett Group Financial Services and she says, “Our message of being true to what is really happening in the financial world as it relates to geopolitical events has struck a chord with listeners. We’ve brought an array of guests on the show to report on subjects that deserve more attention. Partnering with Radio America allows us to take these important ideas to a much larger audience, and I couldn’t be more excited.” Radio America COO Mike Paradiso adds, “Dawn has a way of cutting through the noise and providing clarity in the cluttered world of financial and economic opinion.”
Accepting the Buckley Award for Media Excellence. WABC, New York-based and nationally syndicated talk personality Mark Levin is pictured here accepting the William F. Buckley Award for Media Excellence from the Media Research Center at its 2014 Gala on Thursday, September 25, 2014. Levin joins conservative broadcasters Rush Limbaugh, the late Tony Snow, and Brit Hume as a recipient of the award. During his acceptance speech, Levin made a case for Republican candidates to return to the conservative principles of Ronald Reagan and William F. Buckley.
Odds & Sods. In honor of the 25th anniversary of news personality Brian Lehrer’s time with WNYC, the New York public radio outlet is airing a special program titled, “25 Years in 25 Days: Then and Now with Brian Lehrer.” The “five-week series takes a look back at the defining global and local news stories from each year that Lehrer has been on the air.”…..The United Nations Department of Public Information announces the debut of audio news available to broadcasters via its new in-language mobile app. Audio content from the United Nations in eight languages is now accessible. Covering meetings and events at UN Headquarters in New York, UN Radio also produces news features and analyses on a variety of social, political, economic, development and cultural issues involving the UN and its work.
By Richard Neer
WFAN, New York
Talk Show Host
NEW YORK — We’re all trying to find our way in this new digital world of ours. Conventional means of promoting our ideas may no longer work. Everything needs to be fresh, immediate, provocative. The attention span of our audiences have shortened and I’m not just talking about millennials. With the constant bombardment of information that we are under, even the most patient of us has a hard time giving every issue the attention it deserves.
Instead, we are expected to have instant reactions — black or white with no shades of gray. There is little time for deep discussions. There is no tolerance for asking questions that have no easy answers. Certain stories are reported from only one angle. Anyone who carefully parses a statement that the press declares politically incorrect is defined as supporting the dark side. Forget nuance, once you are attacked by the consensus bullies, you can only surrender and apologize, lest you lose your livelihood.
Radio Television Digital News Association Honors Nagler. This past Friday night (9/5) in Nashville, CBS Radio News vice president Harvey Nagler received the Radio Television Digital News Association‘s John F. Hogan Distinguished Service Award. The honor recognizes an individual’s contributions to the journalism profession and freedom of the press. During his acceptance speech, Nagler stated, “Schools must be incubators for innovation in a field that desperately needs it.” Many years ago, those in radio, television, and print, Nagler remarks, were “the messengers,” who decided what Americans would know. “Today it is the reverse,” he opines. “Everyone can publish – everyone can, at least, perceive themselves as journalists. Content is ubiquitous. It is often hard to discern the big picture from individual snapshots of information that flood our devices. To place context on stories, many still seek out journalistic entities with traditional values. In the end, it proves we still need to be able to turn to journalists and news organizations we can trust.” Believing that the public’s “appetite for news has never been greater,” Nagler emphasizes, “It is our job, our responsibility, our mission to maintain that trust as we broaden our roles on new platforms, while continuing to serve our audiences on our traditional platforms.” Prior to becoming vice president of CBS Radio News nearly 17 years ago, Nagler is credited with establishing the phrase, “traffic and weather together on the eights” when he was director of news programming for CBS Radio New York’s WCBS-AM.
A Case for Accurate Headlines. A story published today in TALKERS magazine by WFAN, New York sports talk host Richard Neer underscores the position talk hosts often find themselves in today when taking on a delicate – and complicated – issue. Neer accurately points out that in today’s media culture, where all content must be immediate, fresh and provocative, there is little time for anything that isn’t black and white or that involves any depth. Neer writes that for the talk host, “There is no tolerance for asking questions that have no easy answers. Certain stories are reported from only one angle. Anyone who carefully parses a statement that the press declares politically incorrect is defined as supporting the dark side. Forget nuance, once you are attacked by the consensus bullies, you can only surrender and apologize, lest you lose your livelihood.” He points to one of the culprits in this matter: the news headline. Neer says so many headlines are misleading and are written purposely that way to tantalize to get people to read the story. But often times, upon closer inspection, it becomes clear the headline is misleading or even the exact opposite of what the text of the story shows. Still, what readers (assuming people actually go on to read the story) often come away with is a “glib conclusion based on the headline.” Read his entire piece here.
Brian Joyce Show Gets Permanent Billing on WGOW, Chattanooga. Mid-afternoon talk show host Brian Joyce tells TALKERS magazine that the 1:00 pm to 4:00 pm time slot on Cumulus Media’s WGOW, Chattanooga “Talk Radio 102.3” is now officially called the Brian Joyce show. Since he took over the slot in April of 2012, the daypart had been called “Live & Local.” Joyce also reports that since he began hosting his show, that daypart has gone from 10th in the market among Men 25-54, and 15th in the market among Persons 25-54, to among the top three in both demos, making it the first time in station history that this has been accomplished.
Tribune Sports Talker WGWG-LP, Chicago Announces Changes. A couple of changes to report at the sports talk outlet WGN Radio programs on low-power FM WGWG, branded “The Game 87.7 FM.” In conjunction with Tribune Media, the station announces Chicago Bears’ cornerback Tim Jennings and safety Ryan Mundy will join as on-air contributors appearing on segments during the “Kap & Haugh” and the “Jarrett, Harry & Spike” shows, as well as Jennings co-hosting the weekly hour-long program, “The Jennings & Jarrett Show,” with The Game’s Jarrett Payton. Jennings and Mundy will also provide updates on WGN-TV during the morning and evening news. At the same time, as Chicago media writer Robert Feder reports, Howard Griffith goes to part time with his duties at the station, due to his workload at the Big Ten Network. Griffith had been sharing equal billing with Alex Quigley and Ben Finfer on the station’s afternoon drive program.
Clip Interactive Announces Revenue Successes in Portland and Indy Markets. Saying that it measures its success based on the new advertising dollars that its interactive radio apps bring to its station partners, Clip Interactive announces its apps developed for Alpha Media and Salem Broadcasting in Portland and Cumulus Radio in Indianapolis have generated more than $1 million in new revenue to date in 2014. Further, the company says Clip Radio-powered stations are producing $100,000 of new revenue within 30-45 days of launch and Clip says this shows not only that radio advertising works, but also proves that an innovative and revenue-generating mobile solution is now available and radio advertisers embrace it. Moreover, Clip says this net new revenue is coming from multiple sources including advertisers who are completely new to radio and returning advertisers who previously left radio for digital media. Alpha Media’s president and CEO Bob Proffitt comments, “We are now able to attract advertisers that had previously abandoned the medium for alternative digital solutions. Through the Clip Radio-powered apps, we are able to build a stronger relationship with both our listeners and our advertisers, providing both groups with compelling content that they cannot find anywhere else. We are eager to expand our interactive radio capabilities to our other Alpha Media markets.”
TALKERS Affiliate Roundup. KNEI-FM, Cedar Rapids adds Envision Networks-distributed VirtualNWS Weather Reports featuring meteorologist Laura Huckabee…..The Sun Broadcast Group-syndicated Marilu Henner show joins the programming at KUSH-AM, Cushing, Oklahoma and KJFF, Festus, Missouri.
Obama ‘Theater of Being President’ Comment, Obama Drops Immigration Changes, Ray Rice Cut and Suspended by NFL, U.S. ISIS Strategy-Wednesday Press Conference, Global Warming Controversy, Midwestern Child Respiratory Virus Mystery, Bruce Levenson Scandal, and Joan Rivers Funeral Among Top News/Talk Stories Yesterday (9/8). Criticism of President Obama’s comment on “Meet the Press” that the “theater of being president” doesn’t come naturally to him; Obama’s decision to not pursue immigration law changes via executive order before the mid-term elections; the Baltimore Ravens cut Ray Rice and the NFL suspends him indefinitely after the full video of him punching out his wife in an elevator is revealed; Wednesday’s scheduled press conference during which President Obama will address the US’s ISIS strategy; increased scrutiny of the global warming theory; the mystery of a respiratory virus affecting thousands of Midwestern children; Atlanta Hawks owner Bruce Levenson’s admission of a racist email forces sale of team; and the weekend funeral of comedienne Joan Rivers were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
By Susan Nilon
SARASOTA — Time and time again, the question is asked, “What does the future hold for AM radio?” Articles are written with predictions of AM’s demise due to the lack of interest of the “Millennials,” or how the internet and satellite radio will make it almost impossible for AM to compete in such a fickle industry. While these predictions seem to make sense to the untrained ear, it reminds me of a time several decades earlier when experts attributed the demise of movie theaters due to the advent of the video cassette recorder. Or the slow death of vinyl records, due to the portability and popularity of the compact disc. Well, here we are 30 years later, and the US and Canada box office revenue in 2013 was $10.9 billion with 68% of the population in attendance and “vinyl sales hit their highest level since at least 1991, with six million units sold” according to industry data. While it’s fun and sometimes smart to try to predict the future, if these “predictions” impact the decision makers of this industry by encouraging them to enter into a self-fulfilling prophecy of AM radio, then they are not only short-sighted, but are foolish as well.
NAB Show: Day Three. Today’s report from the NAB Show in Las Vegas courtesy of media consultant Holland Cooke delves into the world of Millennials and how they consume media – and therefore advertising – as well as their need to make everything “social.” But it’s not all about Millennials. Whether the attitudes of Boomers and Gen Xers are changing regarding how they prefer to be talked to (addressing talk radio programmers especially here) or not, HC notes Huffington Post founding editor Roy Sekoff believes “engagement” is paramount in reaching people effectively. Read Holland Cooke’s report from the NAB Show here.
BIA/Kelsey: Mobile Local Ad Revenue to Reach $4.5 Billion This Year. That figure would represent a $1.6 billion increase from last year’s $2.9 billion. The firm says that – largely driven by local marketing initiatives of national advertisers – locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018. BIA/Kelsey senior analyst/vice president of content Michael Boland comments, “Advertiser demand will be driven by natural market forces to follow undervalued inventory. Mobile advertising’s appeal includes higher performance, clearer ROI, tangible conversions and a shorter purchase funnel. These qualities of mobile content and advertising present a rare alignment between typical mobile user intent and advertisers’ stated objectives.” In its annual U.S. “Local Media Forecast” (2013 – 2018), BIA/Kelsey predicts mobile local ad revenue will more than triple over the next five years, reaching $15.7 billion in 2018. It says total U.S. mobile ad spending will grow from $11.4 billion this year to $30.3 billion in 2018, and locally targeted mobile ads will represent 52% of overall mobile ad spending in this country. National-to-local mobile marketing will be the focus of the company’s “Leading in Local: The National Impact” conference next month (5/7 – 9) in Atlanta.
Stephen Colbert to Replace David Letterman on CBS. Wow, talk about a quick and surprising announcement regarding the late night superstar’s replacement! When David Letterman announced he would be retiring from the “CBS Late Show” next year, many figured it would be a long time before a permanent successor was named. But CBS tweeted that it will bring Stephen Colbert aboard to host the program when Letterman steps down. The company is promising an official press release later today (4/10). Early analysis of the move by industry watchers is largely positive with many agreeing this gives Colbert a perfect avenue to step out of his “Colbert Report” character and flex his other show biz muscles while CBS acquires a younger, more up-and-coming television personality. But it sure makes us curious how long this deal was in the works.
New Orleans Talk Show Host Charged with Theft, Forgery. The former longtime morning host at urban talk WBOK, New Orleans – Gerod Stevens (a.k.a. Gerald Neely) – has been charged with theft of more than $1,500 and forgery after authorities allege he cashed checks from advertisers intended for his employer – Bakewell Media of Louisiana. WDSU-TV, New Orleans reports the station and Stevens parted last year. Legal analyst John Fuller tells WDSU-TV Stevens has no prior record and the charges are not “that serious” in the “grand scheme of things,” but he acknowledges that the maximum for both crimes is 10 years.
Odds & Sods. Chicago radio journalist Andrea Darlas will speak at the convocation of the class of 2014 at her alma mater the University of Illinois. Andrea Darlas is a journalism grad of the school – class of 1994 – and at the commencement ceremony on May 17, she will be a featured speaker. Darlas is an award-winning news anchor and reporter for WGN, Chicago and WGN-TV. She is heard weekday mornings on the Steve Cochran show and is seen on WGN-TV as a weekend freelance reporter and contributor for “House Smarts” with Lou Manfredini…..SiriusXM announces the launch of “The Comedy Cellar Show,” a comedy talk show hosted by Noam Dworman, owner of the renowned Comedy Cellar, and comedian Dan Naturman. The program will debut with special guest Dave Attell and will feature top comedians as guests, engaging in uncensored roundtable discussions, as well as exclusive stand-up sets performed by the comedians that same night at the historic venue…..WestwoodOne is again the exclusive radio partner for Augusta National Golf Club’s Masters Tournament. WestwoodOne will provide radio stations nationwide with live hole-by-hole coverage as well as hourly updates throughout the rounds, beginning April 10 through April 13. Bob Papa and Charlie Rymer will anchor live coverage. The network’s Kevin Kugler is pictured here at right on the course — the part known as Amen Corner — during yesterday’s broadcast events.
India House Club Selected as New Home of Talkers New York 2014 — Industry event to relocate to National Historic Landmark. After a successful run of five years at New York City’s Concierge Conference Center, the editorial board of TALKERS magazine announces that the 17th annual installment of the talk radio industry’s longest-running and most important national convention – Talkers New York 2014 – will be held at the India House Club, located in the world famous India House. India House is the architectural and historic centerpiece of Hanover Square — the cultural hub of New York’s financial district in Lower Manhattan. It is situated at One Hanover Square. The opportunity to present the conference at the newly-selected venue is one that TALKERS publisher Michael Harrison says is, “too good to pass up.” Harrison states, “We deeply apologize for any inconvenience that our announcement of the former venue might have caused those who have already registered.” According to Harrison, “This event has been selling out several weeks in advance, year after year. The India House Club offers us the opportunity to open the conference to an extra hundred or so people without losing the intimacy that is one of its many attractions. This venue is elegant, comfortable, beautiful and slightly larger than the conference’s former site and yet it comes fully equipped with the state of the art technology that an event of this nature demands. It is also located in one of America’s most vibrant ‘neighborhoods’ and a piece of geography in the belly of the Wall Street beast symbolic of both the good and bad impacting the radio industry in the 21st century.” India House, constructed in the mid-19th century in the style of a Renaissance palazzo, has a long and distinguished heritage tied into the formation of lower Manhattan as well as the story of business and commerce in New York. It is registered as one of New York City’s historic sites and is an official National Historic Landmark. Talkers New York 2014, only open to professionals working in or closely associated with the communications industry, is still expected to be an early sellout. Registrations are $249 per person for all sessions, exhibits, receptions and food and only taken by phone with credit cards. Call 413-565-5413. More details about speakers and agenda will be announced in the coming days leading up to the event on Friday, June 20. For more information, click here.
Cowherd and Costner Talk “Draft Day” and More. Actor Kevin Costner (left) chats in the Times Square ESPN Radio studios with talk show host Colin Cowherd. Costner made the appearance to promote his new film “Draft Day” in which he plays rogue football GM Sonny Weaver who must do what he thinks is necessary to revive the moribund Cleveland Browns (that’s the true-to-life part of the film). During Costner’s visit with Cowherd, the two talk about the importance of playing sports throughout life – not just in youth – as well as Costner’s effective playing of sports characters in his past films.
Talking Immigration Reform in DC. At the annual “Hold Their Feet to the Fire” radio row being held in Washington, DC, some 50 talk show hosts from around the country have spent the last two days (4/9-10) at the Phoenix Park Hotel on Capitol Hill speaking with listeners, lawmakers, law enforcement, immigration experts, activists and members of the media about the issue of immigration reform. Pictured here is WINA, Charlottesville, Virginia talk show host Rob Schilling (right) interviewing Dan Stein (left), president of the Federation for American Immigration Reform (FAIR), which is sponsoring the annual event.
PA School Stabbing Rampage, ObamaCare Criticism, 2016 Presidential Race, U.S.-China Relations, Hank Aaron GOP Comments, Lerner Prosecution Movement, and Al Sharpton Informant Controversy Among Top News/Talk Stories Yesterday (4/9). A stabbing rampage allegedly committed by 16-year-old Alex Hribal wounds 24 at a Pittsburgh-area high school; scrutiny of the rollout and effects of the Affordable Care Act and the White House’s criticism of doctors profiting off Medicare patients; speculation about the possible candidates in the 2016 presidential race; Defense Secretary Chuck Hagel’s combative conference with China’s defense chief ahead of President Obama’s coming visit to China; baseball legend Hank Aaron calls the Republican party the modern KKK; the move by GOP congressmen to prosecute former IRS official Lois Lerner; and the controversy over the story that Rev. Al Sharpton was a mob informant were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
NAB Show convention coverage by consultant Holland Cooke
LAS VEGAS — Did I say 93,000+? The final attendance figure for the National Association of Broadcasters’ annual convention is…? Cue that Jerry Lewis Telethon-style tympani roll. 98,015! And the vibe here has been bustling and upbeat.
- My NAB Show Day 1 notes: http://www.talkers.com/2014/04/08/nab-show-sound-bites-from-sin-city/
- Day 2 notes: http://www.talkers.com/2014/04/09/nab-show-day-two/
- Notes from RAIN Summit West: http://www.talkers.com/2014/04/07/radio-playing-catch-up-to-our-on-demand-culture/
And here’s what I gleaned from the most radio-pertinent sessions I attended on Wednesday.
Imaging with Style and Class in a PPM World. Your imaging should not try to beat the listener over the head with your message, says voice-over and creative services pro Pete Gustin. Instead, “when done right, your radio imaging will give your listeners the overall impression that you are exactly what you tell them you are. It’s extremely powerful in fact.” What’s the difference? Gustin points out that “the local car dealerships scream about their deals and discounts. The car manufacturers, however, brand their vehicle lines with high-end music, breathtaking imagery, top-notch actors and subtle innuendo. Don’t be a local car dealer screaming at your listeners.” Read more of Gustin’s useful pointers for getting station imaging tuned up for connecting with modern consumers here.
Nielsen Releases Audio Study Charting Use of Radio. A new report from Nielsen titled “State of the Media: Audio Today 2014” is a graphics-intense, 15-page summary of the use of radio among the population based on data culled from the Nielsen RADAR 119 December 2013 and the Nielsen National Regional Database Spring 2013. The study illustrates what most industry insiders probably already know – that the majority of radio listening among all demographics is done outside the home, and that Millennials listen to less radio during a given week than their older fellow media consumers. But the report also notes that “overall, midday is the highest-rated daypart,” due most likely to high at-work listening, though the 7:00 am hour is still the one with the most people listening to radio. The comparison of the three generations – Boomers, Gen Xers and Millennials – shows the difference in the use of radio on a weekly basis. Some may quibble with the results. For example, the report states that 88.2% of Men 12-17 hear at least 5 minutes of radio during the week compared to 95% of Men 45-54 who hear at least 5 minutes of radio. There are industry observers who will claim the 88.2% figure is probably too high – that fewer are actually listening to radio – but the figure doesn’t pretend to show heavy users of radio, just those who’ve heard at least 5 minutes during the week. Regardless, the study does show the lower number of young consumers hearing AM/FM radio on a weekly basis compared to the rest of the population. Nielsen promises to update and expand on the study on a quarterly basis. See the entire study here.
Clear Channel and Horizon Media Enter into Cross-Platform Partnership. Media services agency Horizon Media and Clear Channel are announcing a partnership they call a “$100 million multi-year, cross-platform” relationship. In a statement, Clear Channel says this pact will create “first-to-market integrated marketing partnership opportunities for Horizon clients and exclusive access to select Clear Channel platforms including out-of-home, broadcast, mobile, events and digital.” Horizon’s clients include such ubiquitously marketed products as Corona beer, GEICO insurance, The History Channel and Silk. Clear Channel adds that the relationship will “provide Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel’s iconic iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities. The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon’s proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media’s industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.” Horizon founder and CEO Bill Koenigsberg states, “We’re excited about this ground-breaking partnership and the positive impact it will have for our clients’ business. I’ve been impressed with the transformation of Clear Channel into a multi-platform company that can provide national reach while activating locally and providing measurable ROI.”
Mike Kapel Named PD at WDAY, Fargo. At the Forum Communications-owned news/talker WDAY, Fargo, market pro Mike Kapel takes over the program director position. He’ll also host the mid-morning 9:00 am to 11:00 am program. According to the Fargo Forum, Kapel is a native who’s worked in music radio for the past 20 years. Operations manager Jim Manney says, “There is nobody that I trust more than Mike to take over the day-to-day operations of 970 WDAY.” Kapel comments, “I am excited to lead the charge into a new era. As someone who grew up here and as somebody who understands the importance of WDAY to the community, it’s an exciting place to be.”
Doug Stephan Joins TalkersRadio in Development of New Show – “American Family Farmer” — to Launch This Weekend. One of the longest-running syndicated personalities in the business, “Good Day” host Doug Stephan, is launching a new program into development on TALKERS magazine’s online radio station, TalkersRadio, this Saturday morning (2/8). The one-hour program which will air Saturdays at 8:00 am ET with repeat broadcasts throughout the week is a significant departure from Stephan’s generalist weekday morning show, “Good Day” which is heard on hundreds of terrestrial stations and is one of the most-listened-to on-air talk shows in the country. The new program is titled “The American Family Farmer with Doug Stephan” and it taps into a side of the seasoned broadcaster not often displayed publicly in his career thus far as a broadcaster – and that is his alternate career as a farmer. Yes, Doug Stephan is an independent dairy farmer operating two family farms for a number of years in the Boston suburb of Framingham, Massachusetts. In this capacity, Stephan is on top of the numerous issues — many of crisis proportions — facing today’s small farmer in America. He tells TALKERS, “There is a pressing need for a no-nonsense talk show that serves as an advocate for the interests of the small, independent, family farmer in this great country of ours that is being squeezed on all ends by the combined interests of the mega-corporate agricultural giants – backed by the government – economically and otherwise.” Stephan continues, “This is an area close to my heart and because I am deeply entrenched in this business, as well as broadcasting, I know the issues first-hand and like the back of my hand.” The program will feature commentaries and observations by Stephan, the latest information of value to family farmers and interviews with experts from agriculture, academia and government. Stephan says, “We aim to make a big difference.” On making the announcement of this new program’s launch, TalkersRadio general manager David Bernstein states, “We are extremely focused on bringing this program to its fullest potential on the ‘experimental’ radio platform that is TalkersRadio. The on-air syndicated potential of this show is absolutely enormous with literally hundreds of rural and small market stations across the heartland of America ripe to carry such a powerful vehicle with so important a mission. Meantime, our job at TalkersRadio is to provide Doug Stephan with a ‘safe’ workout space to bring this project up to speed, as we are doing with the growing roster of hosts such as Alan Colmes, Lionel, Brent Seltzer, Meg McDonald, Robbie Student, the Gooches and their projects that are already incubating on this exciting stage. And we are only just getting started! Man, I am really loving this job!”
Not So Fast. Attorney and activist Sandra Fluke will not run for the seat being vacated by Congressman Henry Waxman (D-CA) after all. Fluke tells the Los Angeles Times that her filing papers in the state of California was a preliminary move and that she has decided that she can accomplish more of her goals in a “better way.” Fluke’s national profile skyrocketed after Rush Limbaugh called her a “slut” as part of a critique of the provision that Catholic organizations be forced to provide birth control to students and employees under the Affordable Care Act. The incident ignited a backlash against Limbaugh and talk radio in general by special interest groups such as Media Matters for America.
Cool Job Opportunity. Cumulus Media-owned news/talk WOW-FM, Des Moines is looking for a morning host/program director to lead the station to the next level of success. This person will play a huge role in shaping WOW’s sound by generating great local content and overseeing the presentation of the station’s syndicated programming, imaging and on-air promotion. The successful candidate will have the proven ability to host an information-intensive morning show along with a basic understanding of news/talk programming principles and a desire to develop professionally. Salary is commensurate with experience and ratings history. Resumes, ratings history, references and mp3 should be sent in confidence to firstname.lastname@example.org with the subject “Des Moines News/Talk PD.” Cumulus Media is an EOE.
ObamaCare Criticism, Sochi Horror Stories, Hillary in 2016, Financial Markets Activity, Marijuana Laws, and IRS Targeting Scandal Among Top News/Talk Stories Yesterday (2/5). Continuing scrutiny of the rollout of the Affordable Care Act; reports from the Winter Olympics site of widespread unpreparedness as the games get ready to open on Friday; the speculation that Hillary Clinton will run for president in 2016; the selling of stocks in financial markets around the world on weak factory reports in the U.S. and China; controversy over the implementation of the new marijuana laws in various states and the effects the changes may be having; and the House hearing investigating allegations of the IRS’ targeting of conservative groups were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.
By Jerry Del Colliano
Inside Music Media
EXCLUSIVE TO RADIOINFO AND TALKERS
Millennials have their own technology just as baby boomers had records, radio and TV.
Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.
Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.
Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.
The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.
But the damage was already done.