By Walter Sabo
NEW YORK — Since 2007 a company our team founded, HITVIEWS, has pioneered the monetization of online video. While giants such as Budweiser wasted $28M on little watched BudTV, we discovered an extremely efficient way to reach audiences with online video. The internet has inspired a new breed of stars: Online Video “webstars” and HITVIEWS was the first to identify them and link them with advertisers.
Very smart brands know they need to be in the online video space but ALL of their initiatives failed to garner a significant viewership. But “webstars” like Jenna Marbles, TheHIll88, Nalts, Whatthebuck, Sxephil, Tobuscus, Community Channel and a select group of other elite online performers are able to pull MILLIONS of viewers to each of their videos.
Survey Says…TV and Public Radio Are Best Hopes for Employment in the News Business. The Radio Television Digital News Association/Hofstra University 2012 TV and Radio News Staffing and Profitability Survey indicates commercial radio news staffing remains flat but that there were 1,031 more TV news jobs in 2011. The study was done by Bob Papper, the Lawrence Stessin Distinguished Professor of Journalism and chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University. He reports in his survey that “the typical (median) radio news operation had a full-time news staff of one — the same as it’s been since I started doing these surveys 18 years ago. Radio news remains highly centralized, with the typical news director overseeing the news on two stations and more than three-quarters (77.6%) of all multi-station operations have a centralized newsroom.” Regarding non-commercial stations, he says, “Non-commercial stations fared much better than commercial ones. More than twice as many non-commercial stations reported increasing staff compared to commercial stations. The bigger the staff, the more likely for the station to have increased, and most of that increase came in the biggest markets (1 million and more).” Papper says more than half of radio news directors surveyed did not know whether their news division was profitable or not.
Premiere Networks Debuts Satellite Radio Show Hosted by Jack Abramoff. The Clear Channel Media and Entertainment-owned Premiere Networks is developing a talk show for the XM channel that Clear Channel programs – XM Talk 168 – hosted by former Washington lobbyist Jack Abramoff who finished serving a 43-month federal prison sentence for corruption. The weekend Jack Abramoff Show has been airing on SiriusXM’s XM Talk 168 since the last weekend of June and, for now, the program is satellite only. It’s possible this is a road test for a show that may have a future on terrestrial radio. Premiere Networks president, content and affiliate relations Julie Talbott, says, “From his experience in Washington to his fall from grace, Jack has a unique and interesting point of view and he’s not shy about sharing it. He’s a natural in front of the microphone and we’re excited to share this new talk program with audiences across the country.”
Emmis First Quarter Net Revenue Up 1.8%. That small hike is contingent upon removing the Merlin Media stations – in which Emmis still has a non-controlling interest – from the mix. With the Merlin stations included, the fiscal Q1 revenue for 2012 drops to $40.4 million – and 11% decline from the same period in 2011.
Former Twin Cities Sports Talk Host Jeff Dubay Speaks Out About Drug Conviction. Sports talker Jeff Dubay was co-host of the popular “PA and Dubay” show (alongside Paul Allen) on Clear Channel’s KFAN-AM, Minneapolis until his conviction on possession of crack cocaine in 2008. Yesterday (7/11) he went on Chad Hartman’s midday talk show on CBS Radio’s WCCO-AM, Minneapolis to talk about his fall from grace and the conviction that ended his sports talk career. The Pioneer Press reports Dubay told the audience he began using crack while dealing with a painful divorce after being introduced to it at a party at which “I had no business being.” Dubay credits former Vikings receiver George Rhymes, whom he met in prison, with helping him get over the addiction. Dubay says he hopes to get back into radio someday but for now wants to help others by telling his story.
NBC and Microsoft Reportedly Finalizing Their Media Divorce. The Daily Beast and Newsweek columnist Howard Kurtz is reporting that NBC and Microsoft are in talks for NBC to buy out Microsoft’s remaining 18% stake in MSNBC.com. The move, when finalized, would bring about a name change to the popular news site and it would become NBCNews.com. NBC and Microsoft entered into their media partnership back in 1996 with the cable news/talk channel MSNBC and the news website. The cable TV relationship ended back in 2005. Now, it appears NBC is ready to take 100 % ownership of the internet site as well.
Odds ‘n’ Sods. Clear Channel Media and Entertainment brings “veteran venture investor” Joseph Robinson aboard as EVP of strategic development. The company announces he’ll work closely with president of digital Brian Lekamp and president of national sales marketing & partnerships Tim Castelli…..KDKA-AM, Pittsburgh host Marty Griffin leads a live broadcast event in front of the Bellevue Borough Building today from 9:00 am to 1:00 pm to protest that town’s recently passed grilling restrictions. Griffin and KDKA-AM are opening the event to the public asking everyone to bring their appetite!…..WXKS, Boston – Talk 1200 – morning drive host Jeff Katz moderates the first live radio debate for the Republican candidates for the Massachusetts Congressional seat being vacated by long-time Democratic Rep Barney Frank. Sean Bielat, Dr. Elizabeth Childs, and Dr. David Steinhof – who face off in the September primary – will join Katz in the studio from 9:00 am to 10:00 am on Tuesday, July 17…..WQAM, Miami PM drive sports talk host Dan Sileo fills in on the AM drive show on the Yahoo! Sports Radio network on Friday, July 27…..Breitbart News Network editor Larry O’Connor continues his busy fill-in talk host schedule sitting in for WMAL-AM/FM, Washington midday host Chris Plante today and tomorrow. Next week he’s in for SRN’s Hugh Hewitt on Monday and Talk Radio Network’s Rusty Humphries on Wednesday.
2012 Presidential Race, Texas Voter ID Law Challenge, Obama Tax Cut Repeal, ObamaCare Repeal Efforts, and Municipal Bankruptcies Among Top News Talk Stories Yesterday (7/11). The 2012 presidential race; the challenge to Texas’ voter ID law; President Obama’s proposal to end the Bush tax cuts for wealthy Americans; the continuing backlash from the Supreme Court’s ruling on the Affordable Care law; and the spate of municipalities declaring bankruptcy were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.
Hello from the Orient. That’s “Into Tomorrow” talk host Dave Graveline (l) and show producer Rob Almanza (r) posing for a shot in front of the Oriental Pearl Tower in Shanghai, China. Graveline and Almanza are in China touring electronics factories and getting the scoop on the latest consumer electronics goods being produced there. Graveline tells TALKERS this week’s program will feature highlights of the coolest new technologies they discovered on their trip.