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By Chris Pendl
SEATTLE — Behind the 144 characters of a tweet is useful metadata about your station or show’s followers. Twitter recently allowed access to their full data stream – known in developer circles as a “firehouse” — allowing users to gain demographic information about their followers (location, name, occupation) as well as glean insight on who the key influencers are (based on the amount of a user’s followers) within your audience.
Yes, you can search mentions about your brand or look at a list of your followers, but without knowing how to write code or paying for enterprise-level social monitoring tools, it can be difficult to easily know anything about your Twitter following.
Using a free tool from the website ScraperWiki.com, let’s look how to tap into the metadata behind your Twitter following and go over some possible uses of this data – all without knowing a line of code.