Tag: "Mersoft Media"

Thinking Visual in Your Audio World

| November 14, 2014

By Gabe Barnes
Director, Business Development
Mersoft Media 

 

barnesgabewriterKANSAS CITY — Stevie Wonder is one hell of a musician and singer, but I am not putting a paintbrush in his hand and asking him to be Picasso. His art might turn out a bit abstract…. And that is putting it nicely.

I use this analogy to get radio groups thinking. For so long, all that they have had to be able to do is paint a pretty picture in the minds of their listeners with colorful dialogue, stories, and audio entertainment. But now, they are being asked to paint those same pictures in the eyes of that same audience.

So how does a radio station begin to think visually when they have been so accustomed to working in the audio world? Here are six recommendations to consider when thinking from a visual perspective:

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How Mobile Can Save Your Talk Radio Brand

| October 20, 2014

By Gabe Barnes
Director, Business Development
Mersoft Media 

 

barnesgabewriterKANSAS CITY — Now I know that many of you may be thinking, “What the hell is this guy talking about?”

But hear me out first.

I am not saying that if you do not embrace mobile, your station might cease to exist.  I am saying that if you don’t embrace mobile, your station WILL CEASE TO EXIST as you know it.

The general population is quickly consuming the majority of its audio content through various digital platforms, and with mobile providing 24/7 access, users are looking at a traditional broadcast’s digital offering and measuring how it stack ups against the competition.

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