Tag: "Media Broker Sotlight"
Art Holt • Holt Media Group
This interview was conducted by Sandi Bergman
Sandi: What did you do before becoming a media broker?
Holt: Like so many broadcasters, I started out in radio as an announcer and disc jockey, with engineering thrown into the mix. I worked Texas medium markets including Amarillo, Lubbock, and Austin, and then I made it to the big time in Big D. By the time I got to Dallas I had wised up a bit and was much more interested in advertising sales than in being the next Ed McMahon, so I happily left the microphone behind to hit the street with a rate card. It turned out that I was a pretty good salesman, so next came manager gigs in some in pretty good markets…Buffalo, Boston, Chicago and San Francisco…and then some time in New York as the VP of a national radio rep company. I also got plenty of hands-on experience by personally owning and operating a successful 20 station group in good medium markets for three decades.