Serving Local Listeners – A Blueprint for Talk Success
By Jeff McKay
Special Features Correspondent
MEDFORD — If you leave Portland, Oregon and head just over four hours south down Interstate 5, before you reach the California border you’ll drive right into the town of Medford. About 75 miles inland through rugged terrain from the Pacific Ocean, Medford is a small town with a population of 76,000, but is also an economic hub for Southern Oregon and a home for the state’s growing wine industry.
Medford is also the home of KMED-AM (1440), a news/talk station owned by Bicoastal Media and the oldest radio station in Medford. It’s weekday lineup includes syndicated conservatives Rush Limbaugh and Sean Hannity, along with Glenn Beck and Alex Jones. However, what drives the station is their morning show, and Bill Meyer has not only made the morning show his own, he has been able to create a blueprint of how to package a large market type of local show and imprint that on a small market audience, giving the station a very sellable show, while the listeners get the interaction and local flavor they would not get with a nationally syndicated program.
And, he does it all on his own – without a show producer.