Tag: "Mary Margaret McBride"

Women in Talk: Is This an Issue?

| May 24, 2019

By Walter Sterling
Talk Show Host
Westwood One

 

NEW YORK — Take a look at real power.  The picture here shows the most powerful people in daytime radio in 1955.  Mary Margaret McBride (left) and Pegeen Fitzgerald (right).

Seven secretaries
It took seven secretaries to answer the mail received by Mary Margaret McBride. Her daily NBC/ABC network show, heard on stations like WOR New York, set the agenda for America’s conversation. She did not do a cooking show or a nice show.  She was the toughest interviewer in radio and scored the biggest guests.  They were afraid to not go on her show. The big guests also did whatever she told them to do.

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Women’s Talk Radio: The 1.4 Billion Dollar Mystery

| December 12, 2013

By Walter Sabo
Sabo Media
Chairman

NEW YORK — Smart operators have said that radio should tap more TV money, they are correct. The challenge is that radio offers less and less of what buyers seek from TV.

Today, radio turns down $1.4 billion in revenue that goes to TV because it has no place to go on radio.  The 1.4 billion is specific dollars that are invested in daytime television aimed at women. Talk shows for women on TV.

The TV shows winning these dollars are Judge Judy, Kelly and Michael, Ellen, The View, The Chat, The Chew, Extra, TMZ Live, The Talk, Maury Povitch, Jerry Springer and a few game shows and day time dramas like The Price is Right and General Hospital.

judgejudyThe highest paid performer on Daytime TV is Judge Judy earning over $40 million a year. (For one month of taping!)  She has 7.5 million viewers. What does she talk about?  Relationships.

“No sir, you are not a good husband or roommate and you owe her the money,” Judy bellows from the bench to the delight of all.

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