Tag: "Mary Margaret McBride"
Women’s Talk Radio: The 1.4 Billion Dollar Mystery
By Walter Sabo
Sabo Media
Chairman
NEW YORK — Smart operators have said that radio should tap more TV money, they are correct. The challenge is that radio offers less and less of what buyers seek from TV.
Today, radio turns down $1.4 billion in revenue that goes to TV because it has no place to go on radio. The 1.4 billion is specific dollars that are invested in daytime television aimed at women. Talk shows for women on TV.
The TV shows winning these dollars are Judge Judy, Kelly and Michael, Ellen, The View, The Chat, The Chew, Extra, TMZ Live, The Talk, Maury Povitch, Jerry Springer and a few game shows and day time dramas like The Price is Right and General Hospital.
The highest paid performer on Daytime TV is Judge Judy earning over $40 million a year. (For one month of taping!) She has 7.5 million viewers. What does she talk about? Relationships.
“No sir, you are not a good husband or roommate and you owe her the money,” Judy bellows from the bench to the delight of all.
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