Tag: "Mary Barra"

Riding Along in My Automobile

| June 23, 2016

Connected Mobility Conference notes by consultant Holland Cooke

 

cookewriterNEW YORK — Cabbies hate Uber but auto makers love Car-Sharing and Ride-Sharing, and eventually their dealers will too.  As I’m digesting research presented at CE Week here, the little voice in my head keeps thinking “What does this mean for car radio?”

Face it, AM/FM’s king-of-the-car status was under fire even before dashboards looked like iPad.

  • A dozen years ago, iPod plugged-into Aux jacks. More recently, research tells us, in-car podcast consumption is big (21% of on-demand TSL, and growing).
  • And all along, radio has sold against newspaper, outdoor, TV, and Yellow Pages as “closer-to-the-cash-register,” because – even with e-commerce – most shopping still involves driving to the point of purchase. So dashboard disruption threatens radio dollars.

There are entire conferences dedicated to radio’s struggle to maintain in-car use; although those discussions seem to focus on remaining conspicuous on new hardware, even as radio continues to downgrade its unique software, the local programming that in-car apps don’t offer.

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