Tag: "Martha Raddatz"

Obama-Romney Rematch: 10 Takeaways for Talk Radio

| October 19, 2012

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — 1. In broadcast editing parlance, this second presidential debate was “easier tape to cut” than the first one, which didn’t produce any bumpersticker-quality sound bites.  Lines like Obama’s “ONE-point plan” and Romney’s “binders full of women” went skidding all around Talk Radio and social media and cable.  Day-after, smart hosts used sound bites aplenty to light-up the phones.

2. This debate re-energized the contest, for both sides.  If Obama had disappointed again, listeners would be less-engaged generally. The USA is better-off if the electorate is “into it…”

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