Tag: "Marketing"

Syndicating Your Show: Behind-the-Scenes Preparation

| July 17, 2014

By Tony Garcia
Global Media Services
Founder

 

garciatonywriterDENVER — Anyone who’s been on the air knows the importance of being well prepared.  Whether its being prepared to interview a guest, handling calls or preparing for segments of your show, preparation is critical.

Unfortunately, when it comes to syndication, many don’t prepare quite as well.  That causes frustration and can ultimately lead to the failure of your project.  Here are some things to think about when you are preparing for syndication:

Finances: If you’re like me, you grew up majoring in radio and not paying too much attention to much else.  It isn’t calculus, but you should understand the costs involved in distributing your show.  Once you have established a budget, you’ll know the entire cost of syndicating your show.  Be prepared to float the show financially for at least two years in order to give the show enough time to find affiliates and audience.  The components of your financial plan should include production, distribution, and marketing.  Some of these will vary depending on the kind of show you are doing and how you plan to distribute the show.

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The Program Director’s Job in Five Years

| August 2, 2013

By Walter Sabo
Sabo Media
CEO 

 

sabowalterwriterNEW YORK — Television stations have program directors.  What do most of them program?  Nothing.  A network affiliate airs network shows, syndication packages and movie packages—usually bought by corporate.  There may be a local morning show but it is probably under the auspices of the news department.  When you receive a TV station program director’s business card it reveals the future of the radio programmers job: “Program and Research Director.”

There will be variations:

Program and Promotion Director

Program and Marketing Director

Program and Public Relations Director

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Friday, July 26, 2013

| July 26, 2013

whitebillBill White Named PD at Journal’s ‘104.1 The Truth’ and ‘ESPN Tucson.’  Programming pro Bill White is the new program director at Journal Broadcast Group’s news/talk KQTH, Tucson “104.1 The Truth” and sports talk duo KFFN-AM/FM “ESPN Tucson.”  Journal Tucson operations manager Shaun Holly says, “I am pleased to announce, after a long and exhaustive search, we have found the perfect program director for ‘104.1 The Truth’ KQTH and ‘ESPN Tucson’ 1490/1049fm KFFN-AM/FM and we are fortunate to add a team member with his talent and background of success.”  Bill White comments, “I am thrilled to be joining Shaun Holly, vice president and general manager Jim Arnold and the talented team at ‘The Truth,’ ‘ESPN Tucson’ and Journal Broadcast Group/Tucson.  Journal is a company committed to creating great local content through all media platforms: radio, TV, digital, and publishing.  ‘The Truth’ and ESPN are strong brands and I am very excited to work with their talented lineup.”  Bill White fills the programming slot left vacant when Ryan McCredden left to join CBS Radio Houston’s sports talk outlets KILT and KIKK.  Upon learning of White’s appointment to this position, TALKERS publisher Michael Harrison stated, “Journal has made a brilliant move landing Bill White for this position and the Tucson market, which is a wonderful place to live and work, as well all of radio, will be better off for it.  In my opinion, Bill White is one of the finest programmers and individuals in radio today.”

beasley logo longBeasley 2013 Q2 Net Revenue Up 8.3%.  A good quarter for Beasley Broadcast Group as the company announces second quarter net revenue was up 8.3% on revenue of $26.9 million (compared to $24.8 million during the same period a year ago) and same station net revenue rose 4.2%.  Beasley notes that the increase “reflects strength in the company’s Philadelphia, Fayetteville and Las Vegas market clusters, including the acquisition of KOAS-FM in Las Vegas during the 2012 third quarter.”  In a statement chairman and CEO George Beasley says, “Beasley Broadcast Groupbeasleygeorge generated its fourth consecutive period of top line growth as second quarter net revenue rose 8.3% and same station net revenue increased 4.2%.  The increase in second quarter revenue reflects strong national and digital revenue growth which contributed to strength in several market clusters including Philadelphia, Las Vegas, Ft. Myers and Augusta. Overall, for our five markets that report to Miller Kaplan — which represent approximately 75% of our total second quarter revenue – Beasley station clusters grew revenue by 8.4% while the total revenue for all reporting radio stations in these markets declined by 2.4% for the quarter. We attribute our out-performance to our organization-wide focus on strong core programming and targeted localism, both of which are contributing to the Company’s ratings strength in its markets.  Notwithstanding the solid revenue growth, comparisons of our other financial metrics with the year-ago period are clouded due to the operating expense credit in last year’s second quarter, and certain charges in the 2013 second quarter including a loss on the early extinguishment of debt and a prepayment fee incurred in connection with the refinancing of our second lien debt.  In addition, recent initiatives in the areas of sales, programming and the further expansion of our digital offerings are expected to drive long-term revenue growth, but are resulting in higher operating expenses on a short-term basis.”

bearmanTVshotKSCO, Santa Cruz Talk Host Ethan Bearman Gets Huge Visibility from Needle Exchange Controversy.  Local talk show host Ethan Bearman raised his already skyrocketing profile in the Santa Cruz market even further after local TV station KION, Salinas (and other traditional news organizations) picked up on his efforts to get a better grasp of how the community feels about a controversial needle exchange program.  Bearman, (pictured here during the KION news segment) says he believes there is a disconnect between the community and the authorities on the newest needle exchange program designed to deal with the large number of used needles being found throughout the community left by intravenous drug users.  Bearman initiated his own unofficial Santa Cruz needle exchange survey online asking 10 questions of the public about the problem and the program.  The Health Services Agency and the citizens group Take Back Santa Cruz both put Bearman’s survey on their websites to try to feel the public’s mood.  Bearman says he’ll deliver the results to the Santa Cruz County Board of Supervisors as well as the Santa Cruz City Council.  The survey is closed and Bearman says he’ll have the results today (7/26).  See the KION segment here.

clearriffles logoMark Panetta Launches Clear Riffles Marketing and Research Agency.  Former DMR Interactive senior vice president of marketing strategy Mark Panetta (who spent 17 years with the Cincinnati-based strategic marketing consultancy) announces the launch of Clear Riffles – a new marketing and research agency.  Panetta says the reason for building his new venture is that “companies who specialize in direct marketing for radio have been more focused on the vehicle and the destination than on the content they deliver.  That is, they spend all their time on WHERE and HOW to advertise and little on WHAT TO SAY.  Yet, in the most successful advertising campaigns of the recent decade – Apple vs. PC, The Geico Gecko, Target Stores rebranding, etc. – it’s the perfectly executed message that mattered most.  Success is the result of panettamarkdeveloping a solid strategy based on understanding consumer perceptions and needs.  When you get that right, powerful creative can follow.  Where and how you advertise is then a matter of mechanics.”  Panetta says Clear Riffles was founded to fill the creative void by designing radio marketing campaigns that truly connect radio stations with today’s listeners.  He states this is accomplished with more emphasis on the creative process starting with proprietary research that illuminates current consumer views and attitudes.  And he adds, “It’s the hard work others in our field are not set up or qualified to do.”  Panetta can be reached at 470-239-3583 or emailed at Mark@ClearRiffles.com.

siriusxmSiriusXM Reports Q2 2013 Numbers; Net Subscribers and Revenue Both Up.  Satcaster SiriusXM reported second quarter figures for 2013 on Thursday, July 25 and CEO Jim Meyer said the company delivered more than 715,000 in net subscriber additions during the quarter to bring the company’s total paid subscriber tally over the 25 million threshold.  Meyer also said the revenue for the quarter — $940 million – was up double digits.  The company reports that meyerjimfactory-installed SiriusXM radios are now in 54.5 million automobiles and Meyer says he expects that figure to hit 100 million by the end of 2017.  Regarding developing technology, Meyers stated, “We also continue to make significant progress in developing our next generation connected-car platform and in driving our Telematics business.  During the second quarter we launched an in-car IP streaming app with Ford on the same platform.  This feature enables Ford customers to have two-way services such as Sirius XM on-demand and personalized music through MyXM.  It is a first step in creating an in-vehicle experience that harnesses both satellite and IT.  Our effort with Ford is just the beginning and we are holding discussions with all of the major OEMs about including their app on their platforms.  Ultimately, we believe that merging satellite and IP connectivity in the car will provide a superior service for subscribers.”  Thanks to Seeking Alpha for the conference call transcript.  You can check out the entire call here.

pepelarryOdds & Sods.  NBC Sports Radio weekend personality Jason Page will broadcast from the 2013 Ahmad Rashad Celebrity Classic at Mohegan Sun Country Club in Pautipaug, Connecticut tomorrow (7/27) from 9:00 pm to 1:00 am on Sunday.  The golf event has raised more than $500,000 for charity since its inception…..ESPN Radio’s popular podcast “His & Hers” featuring Michael Smith and Jemele Hill expands to a twice-per-week production with episodes now made available at ESPNRadio.com on Mondays and Thursdays…..Fox Sports Radio simulcasts “UFC on FOX: Johnson vs. Moraga” on Saturday, July 27 from Key Arena in Seattle.  Following the fights, mixed martial arts expert Larry Pepe will host a Fox Sports Radio wrap-up show with interviews and call-ins from 10:00 pm to 11:00 pm ET.

rosefrancisFilling In.  Boston-based talk show host Jeff Katz sits in at Clear Channel’s WHAS, Louisville for a day when he guest hosts the 9:00 am to 12:00 noon program on Monday, July 29…..WFED, Washington afternoon drive host Francis Rose fills in for Cumulus Media Networks nationally syndicated personality John Batchelor on his Sunday evening program on July 28.

kimkomandologoCool Job Opportunities.  WestStar MultiMedia Entertainment’s Kim Komando show has two job opportunities available.  First, the program is searching for seasoned National Sales Reps with experience in selling broadcast (radio and television) and digital online advertising.  All interested candidates should send their resume to ad-sales-acct-mgr-hr@komando.com.  Second, The Kim Komando show is seeking an Experienced Television Producer.  This is a new position being created.  Candidate shall have a passion for broadcast programming plus a minimum of 5 years as a television show producer and /or assistant producer.  To learn about this position and more you can send your resume to television-producer-hr@komando.com.  For all open positions you can check out http://www.komando.com/careers.

Cool Job Opportunity.  Southwest Broadcasting is seeking a station manager for news/talk KYCA and beautiful music KAHM in Prescott, Arizona.  Owner Lou Silverstein can be phoned at 928-445-7800 or emailed at kahm@att.net.

burkmanjackTALKERS Weekly Affiliate Roundup.  Radio America-syndicated “Behind the Curtain with Jack Burkman” announces the addition of KABC, Los Angeles; WTNT, Washington, DC; WFFG, Marathon, Florida; KTPA, and KXAR in Hope, Arkansas; KLEY, and KKLE in Wellington, Kansas; KSET, Beaumont, Texas; and WTIM-FM, Taylorville, Illinois begin carrying the program…..Genesis Communications Network-syndicated “Freedom Feens” featuring Michael W. Dean and Neema Vedadi is added to the program lineup at WPBQ, Jackson, Mississippi…..MMG Radio Network’s “The Pet Show” with Warren Eckstein adds affiliates: WFYL, King of Prussia, Pennsylvania; KWAM, Memphis; KBTK, Flagstaff, Arizona; and WRHI, Charlotte.

Anthony Weiner Saga Tops Talkers TenTM.  The trials and tribulations of New York City mayoral candidate and former congressman Anthony Weiner after new allegations of sexting and extramarital relationships were the most-talked-about story on news/talk radio during the week of July 22-26.  Coming in at #2 on the Talkers TenTM was the George Zimmerman verdict aftermath.  At #3 was the implementation and promotion of the Affordable Care Act followed by the Detroit bankruptcy declaration at #4.  The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is the result of ongoing research from TALKERS magazine.  It is published every Friday at Talkers.com.  View this week’s entire chart here.

Sean Hannity Keynote Address at the TALKERS magazine New Media Seminar NYC 2012

| June 18, 2012


Friday, March 23, 2012

| March 23, 2012

Media Matters Begins Paid Ad Campaign in Eight Markets Against Rush Limbaugh and Conservative Talk Radio.  The Associated Press is reporting that Media Matters for America will spend some $100,000 on an ad campaign in Boston, Chicago, Detroit, Seattle, Milwaukee, St. Louis, Macon, Georgia and Cedar Rapids, Iowa asking people who hear the ad to call the Rush Limbaugh affiliate in their market and say, “We don’t talk to women like that in our city.”  Clearly, Media Matters is not backing off its attack on conservative talk media and any success it can claim for harming Limbaugh’s program – or conservative talk radio in general – will help bring in more donations to its cause.  And, according to Premiere Networks spokesperson Rachel Nelson, therein lays the rub.  “This is not about women.  It’s not about ethics and it’s not about the nature of our public discourse.  It’s a direct attack on America’s guaranteed First Amendment right to free speech.  It’s essentially a call for censorship masquerading as high-minded indignation.”  As this ideological and tactical war escalates, more important voices are entering the fray with a variety of takes on the issue.  For example, leading progressive talker of radio, television and live performances, Stephanie Miller tells TALKERS, “I, for one, as someone in radio for over 25 years, know that advertiser boycotts can cut both ways and hurt everyone in the radio business.  The other side can just as easily take something I said, or Ed Schultz said, and goes after our advertisers and stations, and then where does it end?  ‘You send one of ours to the hospital; we send one of yours to the morgue’?  If advertisers decide that talk radio in general is too controversial, we all lose!”  Miller tells TALKERS that she intends to extend invitations to both Rush Limbaugh and Sean Hannity to appear as guests on her nationally syndicated morning radio program (simulcast beginning Monday on Al Gore’s progressive Current TV) to present their side of the story in a non-confrontational  setting.  Dial Global-syndicated progressive talk host Thom Hartmann is also bothered by the anti-Limbaugh campaign.  “The Limbaugh boycott is bad for all talk radio; it’s harming progressive talk radio by shrinking the pool of companies willing to advertise on any type of talk radio.  If people want to be activists “against” or “for” a show, they should call station management, not advertisers.”

America’s Radio News Network Gives CNN Radio Affiliates Free Trial of its 24-Hour News Service.  With the CNN Radio news service going away after April 1, Talk Radio Network CEO Mark Masters says his company is offering the more than 1,100 CNN Radio affiliates the chance to take the America’s Radio News Network 24-hour top- and bottom-of-the-hour news service for 45 days contract and inventory free so they can make up their minds about their new news service without having to make a “snap decision.”  Masters says, “This is a simple courtesy extended to those former CNN stations giving them a six week ‘pressure relief valve’ where they could sample our fine product inventory free without pressure, giving them extra time to make the best decision.  Obviously we think that we are the best choice, but this offer was meant as a thoughtful courtesy to those stations that have not yet made up their minds – we don’t want them to be ‘high and dry’ on April 2.”  Masters says because of the growth of America’s Radio News Network’s long-form programming and the demand for short-form top- and bottom-of-the-hour news brought on by CNN’s sudden departure from radio news ARNN recently announced that it had moved up its schedule for the launch of its second news network to accommodate the needs of radio stations looking for “agenda free” short-form news.  ARNN EVP John McCaslin says, “We’re so confident that this is the best top- and bottom-of-the-hour news product on the air, we are willing to allow stations to air it, without inventory requirement contract free through May 15.  So, all you have to ask yourself is, ‘What am I going to do with over 700 extra minutes of local inventory, if I take ARNN up on its free sample offer?’”

All-News KROI-FM, Houston Fires Morning Anchor Scott Braddock.  It’s an unusual case but not unheard of and certainly becoming more relevant as intellectual property issues become more common in the industry.  Radio One’s KROI-FM, Houston recently dismissed morning drive news anchor Scott Braddock after he appeared on crosstown, non-commercial outlet KPFT-FM to discuss the Texas sonogram law and play audio of an interview that also had previously aired on his employer’s station.  He tells the Houston Chronicle he did so without asking permission and believes he had the right to air the audio, equating it with a reporter’s notes.  Radio One disagreed, stating it violated the terms of his contract – a contract Braddock says he had not signed – and it had no choice but to let him go.  Braddock says Radio One is overreacting and wonders why a station that worked hard to get him to come to Houston from Austin for the job would let one of its prime talent go as it works to get the nascent all-news outlet off the ground.

Denver Woman Charged with Felonies After Telling Tale of Escaping Jury Duty on KOA.  Last October Susan Cole appeared on KOA, Denver’s Dave Logan program and told the story of how she got out of jury duty by dressing bizarrely and pretending to suffer from mental illness.  Unfortunately, Denver District Court Judge Anne Mansfield was listening and, due in part to Cole’s memorable performance in court, investigators were able to figure out who she was.  According to the Denver Post, Cole used the name “Char from Denver” on the radio program and investigators linked her to her pen name Char Cole. She published a book that details her struggles with domestic abuse under the name and offered it to investigators to prove her life story and the mental illness claim, but she was unable to show she suffers from PTSD which she claimed at her jury appearance.  It’s unclear what penalty, if convicted, the 57-year-old Cole faces.

Sales: H&H Communications’ Al Herskovitz Announces the Winners of His 2012 Hersky Awards for Talk Radio Sales Excellence.  For the fifth year running, sales and marketing pro and TALKERS columnist Al Herskovitz recognizes some of the industry’s shining stars in the sales, commercial and ad copy arenas.  Read Al’s humorous yet insightful piece here.

KILT, Houston AM Drive Co-Host Marc Vandermeer to Leave Radio Show.  The NFL’s Houston Texans are taking their broadcasts in-house and current KILT morning drive co-host Marc Vandermeer will leave the CBS Radio sports outlet to become director of radio broadcasting for the team.  KILT serves as the flagship for the Texans and Vandermeer tells the Houston Chronicle he’ll still be affiliated with the station.  “It’s awesome to be able to work for an NFL team and to be involved in all aspects of their radio programming.  I’m not saying goodbye to Sports Radio 610, so I will still maintain my relationships there.  It’s the best of everything for me.”  Program director Gavin Spittle tells the paper Vandermeer will exit in late May or early June and he will begin looking for a replacement to work alongside co-host John Lopez.

KKFN, Denver Re-Ups with Talk Host Alfred Williams.  Lincoln Financial Media sports talk host (and former Denver Bronco star) Alfred Williams signs a contract renewal to remain in the co-host seat alongside Darren “D-Mac” McKee on the 3:00 pm to 6:00 pm program.  In a statement, Williams says, “I am excited to continue to be a part of ‘The Fan.’  I love getting to interact locally with the Denver sports fans everyday and am happy to know I’ll be able to do it for many years to come.”

WRNN-AM/FM, Myrtle Beach Host Tara Servatius Exits Blog Position After Controversial Image Draws Criticism.  Morning drive co-host Tara Servatius has left her position as a blogger for the non-profit John Locke Foundation after she used a doctored photo of President Obama in drag with a bucket of Kentucky Fried Chicken in front of him to accompany the piece about the president’s opposition to the North Carolina marriage amendment.  Servatius apologized for the photo stating, “I am genuinely sorry my inclusion of the photo along with my blog post has caused controversy for the John Locke Foundation.  If it has offended anyone, I sincerely regret that.  That was certainly not my intention.  It was meant to illustrate Obama’s southern political strategy, nothing more.  An honest reading of the piece itself shows there is nothing offensive in it.”  WRNN-AM/FM owner Next Media Group says the issue will not affect Servatius’ status with the station.

Los Angeles Sports Talk Personalities Joe McDonnell and Doug Krikorian to Host Daily Internet Show.  Southern California sports talk personality Joe McDonnell, who’s been doing sports update work at KNX, Los Angeles, will begin a daily internet sports talk show with former radio partner Doug Krikorian, according to the Orange County Register’s Gary Lycan.  The McDonnell-Douglas show will air from 3:00 pm to 5:00 pm on a yet-to-be announced URL.  McDonnell was a major presence in the Los Angeles sports media scene going back to the 1980s but he disappeared from sports talk radio after leaving KLAC in 2008.  He made the local news after undergoing gastric bypass surgery and losing some 400 pounds several years ago.  The new show debuts on April 9 with a live broadcast from Legends Sports Bar in Long Beach.

Republican Primary/2012 Presidential Campaign Again Tops Talkers TenTM News/Talk Chart.  The GOP primary race and the greater 2012 presidential campaign again tied for the most-talked-about topics on news/talk radio during the week of March 19-23 landing atop the Talkers TenTM chart for another straight week .  Coming in at #2 was Iran’s nuclear weapons program tied with U.S.-Israel relations.  At #3 was soaring gas prices tied with President Obama’s approval ratings and at #4 was the controversy over the slaying of Florida teen Trayvon Martin.  The Talkers TenTM is a weekly chart of the most-talked-about stories and people of the week as heard on news/talk radio across American based on ongoing research from TALKERS.  View the entire chart here.

TALKERS Weekly Affiliate Roundup.  “Free Talk Live” featuring Ian Freeman and Mark Edge picks up major market affiliate WWRL, New York…..Dial Global’s Michael Smerconish adds Boise affiliate KYWN.