Tag: "Mark Zuckerberg"

Turning Promotion into Content
on Facebook

| April 29, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — There’s something that makes Facebook different from all other social media sites, and I’m going to tell you how you can use it to your advantage.

Facebook has a vested interest in showing you the best content.  They’re also clearly suspicious about what most businesses and brands are posting, because they limit us from the start, showing our posts to 10-15% of our followers.

Most brands don’t do a very good job in social media.  They’re stuck in an old model of pumping out marketing messages, and that’s what they do on Facebook.  You, as an individual, didn’t get on social media to be advertised to!  Neither did your followers.  When you cut and paste your promo liners to Facebook, or try and write to your followers like you talk to your listeners, you’re confirming Mark Zuckerberg’s view that it’s in his interest to block your fans from reading your hype.  Your promos cut down on his users’ time-spent-engaging.

So here’s the secret.  Turn your promotion into content.

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Monday, April 29, 2013

| April 29, 2013

fccnewFCC Approves Sale of Cox Media Group Stations to SummitMedia and Connoisseur.  Late last summer Cox Media Group announced it was putting stations in six markets on the block as part of a realignment of its business strategy that has it focusing on its larger market stations and operations that dovetail with its other media properties.  Now that these two deals have received FCC approval, it shouldn’t be long before they close.  SummitMedia will pay $66.25 million for radio properties in five markets: Birmingham (WAGG-AM, WBHJ-FM, WBHK-FM, WENN-AM, WZZK-FM, WZNN-FM, WBPT-FM, and CMG’s contract rights for WALJ-FM); Greenville, South Carolina (WJMZ-FM, WHZT-FM); Hawaii (KRTR-AM/FM, KPHW-FM, KCCN-FM, KINE-FM, KKNE-AM); Louisville (WRKA-FM, WVEZ-FM, WSFR-FM, WQNU-FM); and Richmond (WHTI-FM, WKHK-FM, WKLR-FM, WURV-FM).  Connoisseur will pay $40 million for the Southern Connecticut stations that include: WPLR-FM, WEZN-FM, WFOX-FM, and contract rights for WYBC-FM.

millerchrisThe Key to Using Facebook for Marketing: Turn Promotion into Content.  There’s something that makes Facebook different from all other social media sites, and in a new article posted today (4/29) noted digital radio consultant and TALKERS columnist Chris Miller explains how you can use it to your advantage.  Facebook has a vested interest in showing its users the best content.  They’re also clearly suspicious about what most businesses and brands are posting, because they limit us from the start, showing our posts to 10-15% of our followers. According to Miller, most brands don’t do a very good job in social media.  They’re stuck in an old model of pumping out marketing messages, and that’s what they do on Facebook.  You, as an individual, didn’t get on social media to be advertised to!  Neither did your followers.  When you cut and paste your promo liners to Facebook, or try and write to your followers like you talk to your listeners, you’re confirming Mark Zuckerberg’s view that it’s in his interest to block your fans from reading your hype.  Your promos cut down on his users’ time-spent-engaging.  So here’s the secret.  Turn your promotion into content.  To read Chris Miller’s entire article, click here.

rosettiangelaTwo Promotions at Capital Broadcasting’s “Talk 1300 AM” Albany.  Capital Broadcasting president Paulfinnigankate Vandenburgh announces two promotions at the company’s WGDJ, Albany “Talk 1300 AM.”  Angela Rosetti, who has been with the station since it went on the air, becomes operations manager.  At the same time, Kate Finnigan returns to the station and takes on the role of sales manager.  Rosetti is a Siena College graduate and Delmar native.  Finnigan is also a native of the Capital Region having grown up in Glenmont.

wgnlogoOdds & Sods.  Tribune’s WGN, Chicago teams with CME Group to produce “The Markets” podcasts featuring station agribusiness director Orion Samuelson.  Utilizing Samuelson’s expertise, the online podcasts place an emphasis on the agricultural impact on the NYSE, Dow, S&P, Ag markets, commodity prices and weather.  Samuelson provides recaps on the week’s activity and special guest interviews from agricultural professionals.  A full list of “The Markets” podcasts are available at the station’s website and new segments are updated every Friday at 4:00 pm…..Entercom’s KGMZ, San Francisco works out a deal with Compass Media Networks to become the flagship station for Oakland Raiders football.  The package includes pre-game and post-game shows, locker room reaction, and listener phone calls, as well as weekly call-in shows with head coach Dennis Allen and Raiders players.

hoffmanronaldDr. Ronald Hoffman Signs with Media Management Group.  Dr. Ronald Hoffman joins the client roster at Media Management Group.  Dr. Hoffman is a clinician, author, lecturer, media spokesperson and an acknowledged leader in the field of complementary medicine.  His nationally syndicated radio program “Health Talk” is described as “a compelling balance of relatable treatments of complex medical topics and a common sense approach to health issues.”  Media Management Group CEO Jeff Schwartz says, “Dr. Hoffman is a highly respected physician and a great talent, and he has built an impressive media platform.  We’re looking forward to working with him to take everything to the next level.”

pattizstaplescenterNorm Pattiz Representing at the Staples Center.  That’s Courtside Entertainment Group CEO Norm Pattiz pictured at Friday evening’s Lakers-Spurs game at the Staples Center in Los Angeles.  Although the Lakers were swept out of the playoffs on Sunday by San Antonio, Lakers diehard Pattiz was there in his usual courtside seat to offer helpful advice.  On Friday, he was looking good in his brand-new PodcastOne.com t-shirt.  PodcastOne.com is the latest endeavor from the Westwood One founder’s Launchpad Digital Media, which gives people free, easy access to all the best podcasts anytime, anywhere.  On Friday, Launchpad celebrated the launch of the new PodcastOne.com mobile app.  The only free app for Apple and Android that lets consumers access, discover and enjoy all the best podcasts with a simple tap.  Check it out at www.podcastone.com.

obrienbarryBarry O’ Brien Kicks Off New Career in the Palm Beaches.  Many of you know longtime radio industry figure Barry O’ Brien from his two decades of service to the business as VP of sales at the late and legendary trade publication Radio & Records (R&R).  For the last several years Barry has been living happily in semi-retirement in Palm Beach Gardens, Florida where he reportedly has been enjoying the warmth, sunshine and pleasant lifestyle.  Well, it seems the itch to get back into sales has prompted him to get off the lounger back into the action of “sellin’ & buyin’ with Barry O’ Brien.”  Barry tells TALKERS he has launched yet another chapter to his long and colorful career in sales, hooking up with a leading realtor in the region, Keller Williams of the Palm Beaches, where he is now a sales rep.  Anyone in the business looking to buy a property in beautiful Palm Beach County should contact Barry who says, “I have bought and sold so many houses and condos in my life, it is time to share this experience in helping others.”  To reach Barry call 561-320-1057 or email barry@barryobrien.com.

Goodbye, Clutter

| March 11, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — Get ready for the whining, because Facebook is about to make some changes.

FacebookOn Thursday, the social media giant announced a new format for their news feed, which Mark Zuckerberg referred to as “the best personalized newspaper in the world.”  The big change?  Pictures are going to get even bigger.  That’s a bigger change than it sounds like.  The headline Facebook puts on it is, “Goodbye, clutter.”

This is good news for radio stations and other brands that are doing a good job using social media as loyalty content marketing.  It will be easier for your fans and their friends to see what you post and enjoy it!  Let me offer 5 quick guidelines to help you make the most of your Facebook posts, especially once the new news feed kicks in for everyone.

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Monday, March 11, 2013

| March 11, 2013

nms2013logoPower-Packed Sales Panel Set for Talkers New York 2013.  The agenda for the forthcoming 16th annual installment of the talk radio industry’s largest and longest-running convention – Talkers New York 2013 – continues to grow as the speakers for afarberericanew major sales panel have been named.  Titled “The State of Radio Advertising and Sales,” the session will be moderated by RAB president and CEO Erica Farber and feature (in alphabetical order):  Spencer Brown, CEO, Dial Global; Jeff Smulyan, CEO, Emmis BroadcastingJerry Crowley, VP/general manager, WNYM (The Answer), New York; and Dan Metter, SVP/network advertising and sales, Premiere Networks.  TALKERS publisher Michael Harrison states, “We always try to bring the element of sales and revenue generation into these conferences, but this year with advertising and the element of ‘monetization’ being such a crucial issue not only in talk radio – but the entire spectrum of radio – we organized a panel that we are proud to say covers all bases.  It should be enlightening and certainly productive.”  Talkers New York 2013 takes place Thursday, June 6 and is on track to being an early sellout.  Because of space limitations, registration is only open to working members of the media and can only be taken via telephone at 413-565-5413.  Among those already announced as speakers include morning keynoter, Sean Hannity; sports keynoter, Mike Francesa; special guest speaker, Norm Pattiz; “State of the First Amendment” address presenter, Michael Smerconish and Arbitron‘s Jon Miller who will deliver a special report on “The PPM and Spoken Word Radio.”  Stay tuned to Talkers.com for more agenda details about speakers, panels, presentations and award recipients coming in the immediate days ahead.

traffic jam imageTraffic Reports on Radio Attract Listeners Says Research Director.  A study of five PPM markets in Canada done by Research Director, Inc. and commissioned by the Canadian Traffic Network indicates “traffic reports on the radio attract listeners and boost ratings during the time that the reports air,” the company says.  Research Director says this is the fourth study of PPM data in the five Canadian markets and the most recent study continues to show positive results for traffic reports.  The company says some the highlights of the study include: 1) The three minutes around the traffic report have higher listening levels compared to non-traffic periods; 2) This was the case in each of the five markets examined; 3) On average for Persons 18+, Canadian Traffic Network’s reports deliver 20% greater audience than when traffic is not being broadcast; and 4) Among Adults 25-54, traffic reports deliver an even greater audience (+20%) than non-traffic times.  This data comes as the industry debates the future value of general traffic reports in an era when smartphones and other in-car services are able to deliver real-time traffic information for specific routes to commuters.

arbitronIs Radio Losing Audience or Gaining It? And What About the Kids?  If you add in the HD multicasts and AM/FM/HD streaming stations, as Arbitron did for its just-released March 2013 RADAR 116 National Radio Listening Report, “radio’s audience increased year over year, adding more than 1.6 million weekly listeners.  Radio now reaches 242.8 million listeners on an average weekly basis.”  Furthermore, Arbitron states, “Teens aged 12 to 17 shows the largest gains among the major age demographics.  Radio now reaches nearly 23 million teens in an average week.  Radio listening also remains steady among Adults aged 18 to 34, reaching 66.5 million people, or 92%, in this demographic.”  The ratings company reports that “the data shows that radio is using new platforms effectively to reach more listeners.  According to the RADAR March 2012 report, HD multicasts reach nearly 3.6 million persons aged 12 and older.  Streams of AM/FM/HD radio also reach a broad audience.  More than 5.4 million persons aged 12 and older tune into AM/FM/HD streams during an average week.  Adults aged 18 to 49 make up the majority of this audience, with more than 3.5 million people in this demographic accessing streaming AM/FM/HD stations in an average week.”

worldnewsroundup logoThe CBS Radio Product “World News Roundup” Celebrates 75 Years on the Air.  The longest-running radio newscast – CBS Radio News’ “World News Roundup” – celebrates 75 years on the air this month.  The company will honor the occasion tomorrow and Wednesday with special programs.  The network will look at that first broadcast in 1938, its significance at the time and how the “Roundup” has evolved to remain an important source of information three-quarters of a century later.  Vice president of CBS News, Radio, Harvey Nagler, states, “In an era with so many choices for the latest news, 75 years is truly a naglerharveyremarkable milestone.  We are so proud that this broadcast that started it all is still something millions of Americans depend on every day.  By combining the great traditions of CBS News with technology, our affiliates and their listeners receive relevant, accurate, immediate information they can trust, every day.  From shortwave to satellites and from the Murrow Boys to multimedia platforms, ‘The World News Roundup’ is still setting the standard for quality journalism.”  CBS says the program made broadcasting history on March 13, 1938 when it aired a riveting 38-minute program, anchored by Robert Trout, that reported the Nazi invasion of Austria.  Revolutionizing news coverage, “The World News Roundup” gave listeners access to live reports from multiple reporters on the field, including a young CBS executive making his on-air debut in Vienna that night, Edward R. Murrow.  In the following decades, the program was anchored by legendary CBS journalists, including Douglas Edwards, Dallas Townsend and Christopher Glenn.  The current program is anchored by Steve Kathan and is produced by Paul Farry.  Bill Whitney anchors the Late Edition of the “World News Roundup” which is produced by Greg Armstrong.

xeprs logoJ.D. Hayworth to Co-Host AM Drive on Sports “The Mighty 1090” in San Diego.  Former Arizona congressman and longtime issues talk host J.D. Hayworth takes an interesting turn in his radio career as hehayworthjd joins Broadcast Company of the Americas’ sports talk XEPRS, San Diego “The Mighty 1090” to co-host the morning drive show with Lee “Hacksaw” Hamilton beginning March 18.  The station says the pairing of Hayworth with Hamilton completes a three-month search that spanned “six time zones.”  Program director Mike Shepard states, “We really appreciated all the ‘players’ who gave their time to this search and in the end, hamiltonhacksawJ.D.’s extensive background in radio, and true chemistry with Hacksaw made the difference.  When the two of them were on together it was what we call ‘lean forward and listen’ radio.  San Diego’s sports fans will truly be entertained every morning.”  Hayworth, who’s been doing a lot of fill-in work in issues talk radio over the past year or so, says, “Hacksaw and I go way back.  As a TV sportscaster in Phoenix, I got to know Lee during his days at KTAR, which was his radio home before he came to San Diego years ago.  The preparation and dedication that Lee brings to his broadcasts impressed me then, and inspires me now.  What an honor to become his partner.  We will not rest until we are the best sports morning show in the country!”

robinettegarlandLoan Investigation Ends for WWL-AM-FM, New Orleans Talk Host Garland Robinette.  Federal prosecutors are ending a probe into allegations the River Birch company paid bribes to close two New Orleans landfills so that its own facilities could receive the bulk of debris from Hurricane Katrina.  WWL-AM/FM talk host Garland Robinette became involved in the probe after he received a personal loan from River Birch owner Fred Heebe.  Robinette had also used his program to criticize the re-opening of the landfills that would have taken business from Heebe’s company.  According to the New Orleans Times-Picayune, Friday’s announcement puts to an end the investigation that included scrutiny of Robinette’s $250,000 interest-free loan from Heebe.  Robinette’s attorney issued this statement: “I’m happy to announce that we’ve received notice that the Department of Justice in Washington has concluded their investigation regarding Garland as it relates to the River Birch case…and the matter is now closed.  We want to thank the Public Integrity section for reaching the right result and for considering all the information.  As Garland said from the beginning he never had done anything wrong.  Garland and his family are glad they can now put this behind him.”

grand slam sports logoSt. Louis Sports Stations KFNS and KXFN to Flip to Guy Talk and Ladies Talk in May.  The Grand Slam Sports-owned AM stations will take a different programming tack in May under the leadership of new company president Dan Marshall.  According to the St. Louis Post-Dispatch, KFNS will alter its programming to reduce the sports talk content to about 30% with “guy talk” comprising the other 70%.  Marshall tells the paper’s Dan Caesar the bubbaannouncement of who will be the new morning host on KFNS will be made on SiriusXM’s Howard Stern show today, leading to the conclusion that Stern pal Bubba the Love Sponge’s Tampa-based program will take over mornings.  Other show hosts will be announced between now and May 1.  Marshall is owner of a wireless communications company in the St. Louis area that’s been buying time on sports talk.  Marshall’s company made an investment in Grand Slam Sports under the condition he would take over as general manager with control over programming.  Current GM Katy Pavelonis stays on as sales manager.  As for KXFN, how the move to female-targeted talk will be realized is less clear, although Marshall says, “I’ve already interviewed a few people who seem excited.  And I believe our future advertisers will be excited to reach a women’s audience.”  The current morning show at KFNS is hosted by Tim McKernan, Jim Hayes and Doug Vaughn and is owned by insideSTL Enterprises LLC and apparently brokers the time on KFNS.  McKernan tells the paper insideSTL Enterprises is investigating the possibility of working with outside investors to put a new station on the air.  The company operates insideSTL.com.

facebooklogoStrategizing Facebook’s Plans to Decrease Clutter.  On Thursday, the social media giant announced a new format for their news feed, which Mark Zuckerberg referred to as “the best personalized newspaper in the world.”  The big millerchrischange?  Pictures are going to get even bigger.  That’s a bigger change than it sounds like.  The headline Facebook puts on it is, “Goodbye, clutter.”  According to radio digital consultant and TALKERS columnist Chris Miller, “This is good news for radio stations and other brands that are doing a good job using social media as loyalty content marketing.  It will be easier for your fans and their friends to see what you post and enjoy it!”  Today in TALKERS Miller offers five quick guidelines to help you make the most of your Facebook posts, especially once the new news feed kicks in for everyone.  To read Chris Miller’s piece, click here.

cookehollandIs Michael Smerconish’s Departure from AM/FM to Satellite the Canary in Talk Radio’s Coal Mine?  Radio consultant and TALKERS columnist Holland Cooke thinks it might very well be the case. In an extremely candid look at the meaning behind the highly profiled defection, Cooke advises industry professionals how to read the message this move conveys in addition to dissecting the impact it will likely have on Smerconish’s career.  To read this article by Holland Cooke, click here.

raytomA Not So High-Tech Solution to a High-Tech Headache. Sometimes the remedy to what seems like a complex technical disaster can be found in cleverly utilizing the services of a commonly found, everyday low-tech product.  Noted radio engineering wizard and TALKERS technical editor Tom Ray had one such situation pop up recently and he shares how he solved it using…would you believe it…cat litter!  Check out the story by clicking here.