By Bob Lonsberry
WHAM, Rochester/WSYR Syracuse
Talk Show Host
Step one: Ignore anybody who tries to tell you how to be a talk show host
This is fundamentally a solo business and the more you try to be like someone else, or the more closely you follow the consultants and the bosses, the less effective you will be.
Certainly, there are general rules of the business, ways to hold listeners and maximize ratings, to move through a clock and broadcast professionally. You must know and execute the formatics, but you must be their master, not their slave. They give you structure, but you give yourself voice.
Somewhere, down deep, you either have it or you don’t, and the key to your success will be being true to yourself. Likewise, the key to the continued success of the form will be the quality and variety of rising hosts.