Tag: "Malcolm Gladwell"

Determining How Long It Will Take for a Radio Show to Succeed (and How Long to Give It)

| February 23, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — There are lots of variables to think about. Here are some questions to consider in order to come up with a realistic answer:

  • Let’s start with a reality check. How much time do you have to reach what ratings level? If you work for Bonneville or Hubbard you probably have more time than if you work for Cumulus or iHeartMedia? If you’re a GM or PD, it doesn’t really matter what you think is reasonable if your boss has other ideas. Find out what the bosses’ realities are. That’s your reality. If you don’t think the bosses’ ratings expectations are reasonable, better let him or her know up front. Matched expectations are good for job security.

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