Tag: "Maine Association of Broadcasters"

Meaningless Shiny Objects

| February 25, 2013

By Chris Miller
Miller Digital

SHAKER HEIGHTS — “My station has five thousand Facebook ‘likes!’”

“We’re working on a video that we think will go viral!”

I’ll try and be gentle; both of these topics are shiny, distracting objects.  Unfortunately, the number of Facebook “likes” you have is almost completely without meaning.  In addition … working to have something go viral is probably taking you away from what you should be doing!

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