Tag: "Maine Association of Broadcasters"

Get Real, Real Quickly

| September 29, 2014

Maine Association of Broadcasters convention coverage by consultant Holland Cooke

 

cookewriterPORTLAND, ME — There are more of them than there are of us.  For now, we (75 million Baby Boomers) sign checks on the front, and many of them (83 million so-called Millennials) sign them on the back.  But that’s changing soon, literally.  63% of young adults cite “care for parents in old age” among their chief concerns, according to research in a Nielsen presentation at this past weekend’s Maine Association of Broadcasters conference.

Those born 1982-2000 – alternatively referred to as “Generation Y” – are 26% of the USA population, and I’ve never heard them described better than the way Nielsen Client Service Executive Madison Zinsenheim, herself a Millennial, did:

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Meaningless Shiny Objects

| February 25, 2013

By Chris Miller
Miller Digital

SHAKER HEIGHTS — “My station has five thousand Facebook ‘likes!’”

“We’re working on a video that we think will go viral!”

I’ll try and be gentle; both of these topics are shiny, distracting objects.  Unfortunately, the number of Facebook “likes” you have is almost completely without meaning.  In addition … working to have something go viral is probably taking you away from what you should be doing!

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