Tag: "Maine Association of Broadcasters"
Meaningless Shiny Objects
By Chris Miller
Miller Digital
SHAKER HEIGHTS — “My station has five thousand Facebook ‘likes!’”
“We’re working on a video that we think will go viral!”
I’ll try and be gentle; both of these topics are shiny, distracting objects. Unfortunately, the number of Facebook “likes” you have is almost completely without meaning. In addition … working to have something go viral is probably taking you away from what you should be doing!














































