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Biz Biggies Rock On
The colorful history and present-day innovation of industry entrepreneur Steve Lehman
By Mike Kinosian
TALKERS
Managing Editor/West Coast Bureau Chief
LOS ANGELES — Several enterprising Los Angeles radio station employees in the mid-1980s ingeniously laid the foundation for what would become one of the most renowned, esteemed radio syndication companies this medium has witnessed.
Generally corroborated is that the initial investment for Premiere Radio Networks was a modest $30,000, which in turn helped to trigger first-year advertising billing for the novice venture in the neighborhood of $2 million.
By any standard, that qualifies as an ultra-impressive, if not eye-popping, startup. More than a quarter of a century later, that figure has ballooned by 200 times.
As a result, it is perhaps not one bit surprising that one of the chief architects of that empire again has his creative juices flowing with a project involving the fates and fortunes of fellow industrialists.