By Michael Harrison
SPRINGFIELD, Mass. –– Here are 10 things broadcasters need to know about the enormous changes taking place in talk radio at this very moment, working our way from #10 to #1 in order of importance:
10) Industry conferences need to be downsized and regionalized. Although there are still some good ones –– including TALKERS’ long-running New Media Seminar –– the day of the three-day, high-cost, national radio convention is clearly coming to an end –– at least for the foreseeable future. The average broadcaster cannot afford the high cost of registration and travel to these events, nor the commitment of time that they demand. Sadly, nor can most players in the sponsor pool. Regional conferences that take place within a single day (eliminating the need for hotel lodging) and are affordable to the industry’s workforce –– exposed nationally by digital audio and video –– will and should be the wave of the future. The forthcoming “Los Angeles Regional Talkers Forum” being presented by TALKERS in association with the Los Angeles Press Club set for October 20 is an example of this new kind of industry gathering. We are putting our money where our mouth is. This event is free.