Tag: "local TV news"

NAB2018: Radio. Always on. Always in Range.

| April 9, 2018

By Holland Cooke
Media Consultant

 

LAS VEGAS — Among pep-talk signage here: “Radio has historically defined the in-car experience.  Now, radio can define any experience on the go, regardless of location.”

Nowhere did that ring truer than in the Digital Futures session on Sunday morning…packed, even after Saturday night in Vegas…

Newspapers are playing radio.

“Newspapers are struggling” isn’t news, but Mike Barthel from Pew Research told us just how badly.  USA newspaper ad revenue was near $50 billion in 2000, now it’s fallen to $18 billion and change.  Of all interloper media, newspapers make a greater percentage of their haul from digital, 29%; compared to local TV, which realizes 4-5% of its ad revenue from digital.

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