Tag: "live-reads"

Sports/Talk Expanding Commercial Envelope as Traditional Norms Fade Away

| October 23, 2013

By Al Herskovitz
H&H Communications
President

BRADENTON — Of all the subsets of talk radio, sports/talk appears to be the most innovative and pioneering when it comes to finding new and appropriate sales opportunities. After you think you have heard it all a category comes along from out of the blue that really throws you.  It’s a relatively new category of commercials that currently is most prevalent on sports/talk stations.  The category – “Strip Joints”…euphemistically referred to as “Gentlemen’s Clubs.” The spots primarily are voiced by females using seductive tones as they list the club’s attractions through indirection. Considering the  sports/talks audience make-up, it does make a great deal of sense.

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