Tag: "live read"

Pending Business: What’s That Computer Doing?

| September 21, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Your future in radio sales is changing as you read this.

If you work for a medium or large radio group, the inventory on your radio station is most likely available through multiple sources away from the sales team and managers you see regularly.

Read More

Monday, June 22, 2020

| June 22, 2020

Monday Memo: ‘Mainstream Media’ Redefined.  “For several decades,” consultant Holland Cooke reckons, “the term has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; more recently by FOX News Channel and Rush Limbaugh,” which Cooke finds “ironic, since ratings qualify them as ‘mainstream.’” Now, as Spotify pays former “Fear Factor” host and MMA commentator Joe Rogan a reported hundred million dollars to distribute his podcast, The New York Times pronounces him “the new Mainstream Media.” And after a bystander’s smartphone captured the George Floyd killing, Cooke asks, “Are not We The People now ‘Mainstream Media?’”  In special segment on his TV show, Cooke and TALKERS publisher Michael Harrison discuss how the publisher/consumer balance of power has shifted, even during the pandemic. To view the segment, please click here. To read Holland Cooke’s entire column, please click here.

Pending Business: Creative Always Counts. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that “when it comes to selling a personality live read, audience size often takes a back seat. The power of personality reads is based on the trust the audience has in your on-air talent. The trust between them is real because your on-air talent earns that trust with every show. Until you see it at work for your advertisers, you will never truly understand the sell.” Read his entire column here.

NRG Media Names Allyson Hillman Market Manager for Waterloo, Iowa. Radio management pro Allyson Hillman is named market manager for NRG Media’s Waterloo, Iowa cluster that includes news/talk KXEL-AM, rock KFMW-FM, classic hits KOKZ-FM, and classic country KPTY-AM/FM. NRG Media president and CEO Mary Quass says, “We are thrilled to have Allyson join NRG. She brings extensive experience in management and sales to the market. She understands the importance of NRG’s mission to provide great local radio. We are confident with Allyson’s belief that success comes from a positive culture and strength development that she will continue to develop innovative strategies for the market while providing great local radio.”

PPM Analysis: News/Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s May 2020 PPM survey, today focusing on news/talk. The weekly, 6+ AQH shares for news/talk stations in our panel are largely coming back down after skyrocketing during the April 2020 PPM survey. Comparing April to May, 65% of news/talk stations regressed while just 24% of news/talk stations improved. Gainers were led by Cumulus Media’s KMBZ-FM, Kansas City (+1.4, 6.8 share) and iHeartMedia’s WKRC, Cincinnati (+0.8, 4.3 share). A year-over-year comparison shows 65% of stations improve while 24% of news/talk stations decline. Stations improving most since May of 2019 include Cox Media Group’s WSB-AM/WSBB-FM, Atlanta (+4.8, 11.1 share), Cumulus Media’s WMAL-AM/FM, Washington (+4.1, 9.3 share) and iHeartMedia’s WTVN, Columbus (+4.0, 9.0 share). During the May 2020 survey, six news/talk stations ranked #1 in their respective markets. See the complete report here.

Pittsburgh Play-By-Play Talent Charged with DUI. Radio play-by-play personality Bill Hillgrove has been charged with DUI in Murrysville, Pennsylvania after driving his car through a grocery store’s plate-glass windows. The Pittsburgh Post-Gazette reports that Hillgrove – the announcer for Pittsburgh Steelers and University of Pittsburgh Panthers football games – went into the store to fill a prescription after hitting the building and drove home in his damaged car. Authorities found him there and arrested him after he failed a preliminary breath test.

Trump Tulsa Rally, NY Prosecutor Fired, Bolton Book, Re-Opening of America/COVID-19 Stats, Police Defunding Debate, Presidential Race, and Deadly UK Stabbing Attack Among Top News/Talk Stories Over the Weekend. Saturday’s Trump campaign rally at Tulsa’s BOK Center; Southern District of New York prosecutor Geoffrey Berman is fired by President Trump; the controversy over the tell-all book by former national security adviser John Bolton; states across the country continue re-opening their economies and the COVID-19 statistics and projections; the debate over protestors’ defund the police demands; the presidential race; and the stabbing in England that took the lives of three and is being investigated as a terrorist attack were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Larry Elder Premieres New Film UNCLE TOM: An Oral History of the American Black Conservative. Pictured above is Salem Radio Network talk host Larry Elder (at center, waving) acknowledging a standing ovation at the Dallas premiere of his new documentary film, UNCLE TOM: An Oral History of the American Black Conservative. Elder is executive producer of the film that explores the personal journeys of black conservatives. Attendees at the premiere included former U.S. Congressman Allen West, 2012 presidential candidate Herman Cain, and media personalities, ministers and civil rights activists. SRN V.P. news & talk Tom Tradup says the film is “a groundbreaking documentary that examines self-empowerment and individualism of black conservatives in a compelling, eye-opening perspective.” Elder will talk about the film on FOX News Channel this evening (6/22) when he’s interviewed on “Tucker Carlson Tonight.”

Independent Broadcasters Association Momentum Growing. The movement to create the Independent Broadcasters Association (IBA) is continuing to grow and is approaching its stated goal of 3,000 member stations. The IBA announces that an additional 600 outlets have joined during the past week. The movement was launched by Adams Radio Group CEO Ron Stone when he reached out to 4,000 radio stations gauging their interest in the association. Stone says, “The momentum we are seeing is incredible. We are now up to 424 owners and operators and 2,395 stations. It takes time to build any organization as we all know. To see this kind of growth every week it screams volumes of how much independents need the help this association can deliver. We are going to hit our goal for sure… and very few independents will shy away once the organization is formed and they realize the benefits. It would not surprise me to ultimately have most of the 7,000 independents participating. Our future is in our own hands and we have to make the right choices now.” Stone says benefits of membership in the organization could include: Group Employee Benefits – better coverage and lower prices, and potentially add additional benefits for our employees; Revenue Generation – An unwired network & digital platform supported by a national sales team to monetize for us; Digital Services Group – This would enable continuity across independent stations giving us the opportunity to accomplish double digit digital revenue through Web, Mobile, Alexa, & Streaming; Shared Resources – A system that allows sharing of that talent in non-competitive situations and reduces our dependence on national syndication that requires cash, barter and sometimes both; and Proprietary Systems and Services – Under the umbrella of a member owned association, we can create proprietary systems that we control and eliminate some of the costly monthly per station fees for traffic, accounting, CRM, Yield Management, even automation and music scheduling. Interested stations can visit the IBA website here.

QGoLive RV Radio Road Trip Seeks Affiliate Stations. The RV pictured above is the vehicle QGoLive’s James Copeland is using to tour the country visiting radio stations offering demos of the QGoLive software that enables studio-quality audio from anywhere on any smartphone or computer. AdLarge Media is serving as affiliate sales rep for the service and it notes that QGoLive is already serving more than 100 stations around the country and recently added affiliates such as Cenla Broadcasting of Alexandria, Louisiana; Jam Media; and classic hits WATH-AM and CHR WXTQ-FM, Athens, Ohio. AdLarge’s Jessica Sherman says, “Our QGoLive team are experts in remote broadcasting software. James is on the road to get the word out and to help all operators, large and small, equip their entire team and contributors with remote capabilities. The pandemic has taught us all that radio needs easy solutions for broadcasting from home that sounds great. QGoLive delivers just that, but we can be so much more as broadcasters open up to our new reality”

Music Radio News and Career Moves. On Saturday, June 27, Global Citizen and the European Commission will present “Global Goal: Unite for Our Future – The Concert” hosted by Dwayne Johnson and featuring performances by Shakira, Coldplay, Usher, Jennifer Hudson, Miley Cyrus, Justin Bieber and Quavo, J Balvin, Chloe x Halle, Yemi Alade, and Christine and the Queens. The concert will air on 150 iHeartMedia radio stations as well as on the iHeartRadio app. The purpose of the event is to “combat the disproportionate impact of COVID-19 on marginalized communities and to call on world leaders to make COVID-19 tests, therapeutics and vaccines available for everyone, everywhere.”…..Bonneville’s classic rock KUFX, San Jose “98.5 KFOX” officially announces its new morning show “San Jose’s Great Radio Experiment” featuring Joey V, Chris Jackson, and Karina Farias. Station director of programming operations Brian Figula says, “Congratulations to Chris Jackson, celebrating 30 years of rock radio excellence on KFOX.  Joey, Chris and Karina’s unique chemistry has already resonated with rock fans all over the South Bay.”…..Reach Media nationally syndicated radio host D.L. Hughley is in quarantine in Nashville after passing out on stage during a performance. While being treated, Hughley was tested for COVID-19 and the result was positive. Hughley said via social media that he was asymptomatic….. Beasley Media Group Detroit radio personalities Mason and Angie Star (WDMK “105.9 KISS-FM), Gello (WMGC “105.1 The Bounce”) and Randi Myles from “The Detroit Praise Network” are hosting a Zoom conference call with community leaders to discuss ways to bridge the gap between residents and the police department to create “Solutions Not Slogans.” The event will take place on Thursday (6/25) at 7:00 pm and will feature Detroit Police Chief James Craig, Washtenaw Sheriff Jerry Clayton, Detroit City Councilwoman Mary Shiefield, Inkster Mayor Patrick Wimberly, and Southfield Police Chief Elvin Barren.

Pending Business: Creative Always Counts

| June 22, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Does size matter, when it comes to results?

Ever sell a big audience number with disappointing results for the advertiser? The performance your advertiser expected never materialized. Now what? How do you re-connect with an advertiser who trusted your numbers, paid for the campaign, stood by the phone and the only calls were your competitors explaining the mistake that was made advertising with you. Can I get a head nod?

Read More

sextubetubedupeyesxxxtubexokompozmesunpornoxxxdan deneme