You are here: Home » Archives for live read commercials
Tag: "live read commercials"
By Al Herskovitz
NEW YORK — The sale doesn’t end when the client signs the contract. That was one of the hot topics bandied about during discussions I had in the lobby, at lunch and at the cocktail party outside the formal goings-on at the recent TALKERS conference (6/6). It is one of the valuable side-effects of the event attached to the panels and presentations in the main hall. The opportunity to talk face-to-face with programmers, producers, hosts, sales folks, about specific challenges they face.