Tag: "live read commercials"

HALL TALK: The Sale Doesn’t End When the Client Signs the Contract

| June 21, 2013

By Al Herskovitz
H&H Communications
President

NEW YORK — The sale doesn’t end when the client signs the contract.  That was one of the hot topics bandied about during discussions I had in the lobby, at lunch and at the cocktail party outside the formal goings-on at the recent TALKERS conference (6/6).  It is one of the valuable side-effects of the event attached to the panels and presentations in the main hall.  The opportunity to talk face-to-face with programmers, producers, hosts,  sales folks, about specific challenges they face.

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