Tag: "Listener Driven Radio"
CBS Radio Announces Plans to Put Sports Talk on FM in Tampa. This one’s been long-anticipated with industry watchers speculating about which signal CBS Radio would use to put sports talk on FM in the market. So Hot AC WSJT-FM, will be replaced by sports talk in August as “SPORTSRADIO 98.7 The Fan.” Currently, CBS operates WQYK – 1010 Sports – with Mike Pepper serving as assistant PD and co-host of the “Hooters Nation Morning Show” with Lynne Austin. He is promoted to program director for the new combo. CBS Radio SVP and market manager Ben Hill states, “Never before has there been a station for Tampa Bay’s passionate sports fans with such reach and ties to the community as SPORTSRADIO 98.7 The Fan. Locally based on-air personalities and a programming team with years of experience in Tampa will help shape the station as a place listeners can trust for the most honest, engaging and interactive sports talk.” A release from CBS states hosts and reporters for the station will be announced at a later date. Currently, 1010 Sports airs DirecTV/Fox Sports Radio’s Dan Patrick; “The Commish with Justin Pawlowski”; J.P. Peterson in PM drive and Toby David in evenings in addition to the morning drive show. It’s not clear how or if CBS will integrate the current programming heard on 1010 Sports. About the new FM signal, Pepper says, “Being this closely involved in a radio first for Tampa listeners has been one of the most exciting opportunities in my career. Our sports landscape has changed dramatically over the last 10 years highlighted by a Super Bowl Championship for the Buccaneers, a Stanley Cup for the Lightning, and an American League title for the Rays, as well as the rise of USF football. The timing couldn’t be better for the launch of SPORTSRADIO 98.7 The Fan.”
Glenn Beck Visits Dave Ramsey Show. It’s pretty unusual for talk show hosts of their stature to be guests on one another’s shows but that’s what happened yesterday as Premiere Networks star (and multi-media pioneer) Glenn Beck was a featured guest on the nationally syndicated Dave Ramsey show. Beck appeared to speak with Ramsey about his new book, Cowards: What Politicians, Radicals, and the Media Refuse to Say (Threshold Editions 2012). The two friends complimented each other on their success and Beck told Ramsey he constantly hears from fans of his who also listen to Ramsey and tell him how he’s helped them. Beck said, “You have changed millions of peoples’ lives…I can’t tell you how many people I’ve met who said, ‘You know, I was out of control, started listening to Dave and thank God, he has changed my life. Congratulations.”
Listener Driven Radio Buys Out Mike McVay. Cumulus Media senior vice president of programming Mike McVay was one of four founding members and a shareholder of LDR – Listener Driven Radio. Now, in an effort to make sure the company is not confronted with issues of conflict of interest, the company has bought the shares McVay owns back from him. McVay left his seat on the board of directors when he took the Cumulus post last fall. In a statement, president and CEO Daniel Anstandig said, “Our LDR team is often involved in strategic discussions with our station partners. We want to be beyond reproach with our clients when it comes to confidential and proprietary information. Our move to buy out Mike McVay eliminates potential conflicts for McVay in his role as a senior manager for Cumulus.” LDR has created software that allows listeners to stations to have a say in the actual programming of the music as well as software that provides hot topic data for spoken-word stations.
Arbitron Shows Efforts to Satisfy Agencies’ Desire for ROI Data. Due to the nature of the way radio has always been rated, it’s been very difficult to give advertisers who bought time via agencies the data they desire about the effectiveness of their ads. Arbitron has been working on using its PPM technology to improve advertisers’ marketing mix models with what it calls more “granular” data. Arbitron’s Bill Rose told clients in a webinar yesterday, “Buyers want more specific information – granular – about who is listening when their spots aired.” Arbitron is working with Media Monitors to provide exact times spots aired. Using marketing mix models, advertisers analyze how effective their marketing is and Rose showed three case studies of specific products or services conducted over relatively long periods of time in which granular PPM data was able to improve the scores of radio ads relative to their impact on sales. Rose also notes that in the past, any attempt to provide marketers with data on radio’s performance was time consuming and labor intensive. PPM’s granular data changes that. “After two years of intense study and experimentation, we’re happy to see that the more granular radio data can improve our ability to evaluate radio’s contribution in marketing mix models.”
Talk Radio Mobile Service Aggregator Stitcher Unveils Redesigned App. The new Stitcher app for iPhone and Android operating systems includes some new functions – the coolest of which is what it calls “Smart Station.” The Smart Station function makes recommendations for shows to check out based upon the programming to which you’re already listening – sort of like a Pandora for spoken-word shows. Stitcher CEO Noah Shanok says, “Stitcher Smart Station is designed to give our listeners more tools for discovery and personalization. Our goal is to make talk radio more accessible than ever, and listeners are responding. Since our launch of the Stitcher Election Center in May, we’ve seen an increase in listening by an average of an hour per month. We’re hoping Stitcher Smart Station gives listeners just as much, if not more, access to new, relevant content within the app.”
Salem Radio Network News Covers Plight of Dalits. Salem Radio Network vice president of news & talk programming Tom Tradup is pictured here in a slum in Hyderabad, India getting a close-up look at the nation’s dalits – or “untouchables.” Tradup tells TALKERS magazine that, beginning next week, SRN News will present a weeklong series on the challenges these people – especially the children – face that include malnutrition, filthy living conditions and India’s sex-trafficking trade. SRN worked with the Dalit Action Network to cover this story. Tradup says, “The most amazing thing about these children is that with so little going for them in material terms their faith nevertheless remains strong and they are some of the most outgoing, loving youngsters I’ve ever met.”
2012 Presidential Race, ‘Fast and Furious’ Battle/Executive Privilege, Trayvon Martin Case/Police Chief Fired, and Obama’s DREAM Act Among Top News/Talk Stories Yesterday (6/20). The 2012 presidential campaign; the Congressional battle over Attorney General Eric Holder’s contempt charges and President Obama’s declaring executive privilege in the ‘Fast and Furious’ case; the firing of Sanford, Florida police chief Bill Lee in the Trayvon Martin case; and President Obama’s DREAM Act and the expected Supreme Court decision on Arizona’s illegal immigration law were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
All-Hannity Stunt Points to New FM Talker in Philly. Merlin Media dropped the Christian talk on its new WKDN-FM, Philadelphia and began airing Premiere Networks’ Sean Hannity round the clock. The move seems to back the speculation that Merlin will not follow the footsteps of its New York and Chicago FMs with an all-news format but will go news/talk. It’s expected the station will soon clear Premiere’s Rush Limbaugh and possibly Glenn Beck as well as it builds an FM talk station with Philadelphia native son Al Gardner as PD and morning drive host. Merlin also changed the call letters of the station to WWIQ-FM.
News/Talk KFI, Los Angeles Wins March PPM Battle. It’s not often a commercial news/talk station is ranked the top station in a PPM market, but Clear Channel Media and Entertainment’s KFI, Los Angeles topped sister Top 40 KIIS-FM by a tenth of a point to win the March PPM contest with a 4.9 share. A few news/talk stations have landed in the top spot in the monthly PPMs – Journal Broadcasting’s WTMJ, Milwaukee has a track record of dominance in that market as does Cox Media‘s WOKV-AM/FM, Jacksonville – but for the most part, the number one slot is usually nabbed by a music or all-news station. It goes to show the astounding cume KFI has in the market.
Clear Channel Reorganizes Marketing Structure; Tim Castelli Replaces Charlie Rahilly. Clear Channel Media and Entertainment makes a major move to “unify and align its marketing offerings under one umbrella” with the creation of a new, unified sales and marketing group led by former AOL executive Tim Castelli. CC states, “This move, the latest in the company’s transformation to a fully integrated, multi-platform media and entertainment company, creates an unprecedented opportunity for partners to tap into the company’s unparalleled reach of 237 million people a month (the largest of any radio or television outlet in America) and unmatched collection of media assets.” CCME chairman and CEO John Hogan says, “This is an entirely new way to leverage the unmatched national reach with local engagement capabilities of Clear Channel Radio Sales, Strategic Partnerships, Clear Channel Connections, Digital, event sponsorships and Premiere Radio Networks Sales supported by innovative programs and world class custom marketing insights.” In addition to Castelli’s hiring, Clear Channel announces Condé Nast’s Holly Lang joins the company as senior vice president, marketing solutions. Lang is responsible for conceiving and implementing innovative marketing programs for national advertisers, with a special focus on consumer brands. Also, Chris Monteleone, formerly vice president of partner strategy at Madison Square Garden, has been named senior vice president, event sponsorship sales and development.
New Jersey 101.5 Gives Steve Trevelise the Evening Show. Townsquare Media’s WKXW-FM, Trenton – New Jersey 101.5 – announces part-time staffer Steve Trevelise is named permanent host of the evening show on the station. Trevelise has been sitting in hosting the evening program since the station parted ways with Michelle Jerson. Now, brand manager Eric Johnson states, “There are few in radio that I know who sound more Jersey than Steve! We are thrilled he is bringing his passion and knowledge of the state to weekday evenings on New Jersey 101.5. Having been here part-time for a few years now, he has worked hard to earn this position and knows how to relate to our more than 1 million listeners.” In addition to his radio career, Trevelise is a stand-up comic and has performed at comedy clubs throughout New Jersey. He currently owns and operates Sarcasm Comedy Club in Cherry Hill, New Jersey.
Midway Broadcasting’s WVON, Chicago Joins iHeartRadio. The Windy City’s urban talk outlet, WVON, is the latest station to join Clear Channel Media and Entertainment’s mobile/digital radio service iHeartRadio. Midway Broadcasting chairman Melody Spann Cooper states, “I think this is a win-win for both WVON and iHeartRadio. We’ll reach a national audience, our listeners will have the benefit of taking the station wherever they go by using their smart phones, and iHeartRadio gets the benefit of our best-in-class urban talk format.” The station says it is embarking on an aggressive promotional campaign to introduce iHeartRadio and to educate its listeners on its usage.
Gabe Hobbs Named Strategic Advisor at Listener Driven Radio. Former Clear Channel news/talk and sports corporate programmer Gabe Hobbs joins Listener Driven Radio to spearhead the company’s LDR.TopicPulse – what the company describes as “a new system that offers real time social media topic tracking, so news/talk stations can see what local audiences are talking about up-to-the-second.” LDR further describes LDR.TopicPulse as “valuable real-time information to show producers and hosts on which topics and news stories are ‘getting buzz’ in their market on social media. The system scans all available news sources, local blogs, Facebook posts, Tweets and other social media. Then, producers can see a report – which is updated to the second – on the hottest trending topics and their shelf life.” On his new position, Hobbs states, “LDR’s team is the finest group of interactive innovators in the country. I’m proud to join the team to translate the success LDR is having at music radio to the news/talk/sports formats.”
Salem Radio Network Host Dr. Richard Land Responds to Plagiarism Accusations. Southern Baptist Dr. Richard Land – host of the “Richard Land Live” Saturday program syndicated by Salem Radio Network – responds to accusations he pulled direct commentary for a monologue about the Trayvon Martin case from an editorial by Jeffrey Kuhner of the Washington Times. Land admits he failed to provide verbal attribution on the program for using some content and apologizes. Land states he did not intend to deceive and always posts his source material on his program’s website. SRN VP of news and talk programming Tom Tradup tells TALKERS, “SRN stands firmly behind Dr. Richard Land, whose ethical standards and intellect are recognized around the world. An oversight in giving an on-air mention to a source he clearly posted on his website hardly rises to the level of ‘plagiarism.’ That standard is reserved for individuals like Vice President Joe Biden, who was forced to abandon his 2008 presidential campaign when it was revealed he was recycling entire speeches from British Labour Policy figure Neal Kinnock. Or President Obama himself, who was found to be lifting entire sections of speeches formerly delivered by his friend DeVal Patrick, the Governor of Massachusetts. It says a lot about Richard Land that he has acknowledged that he can do better…and that he has pledged to do just that.”
Dial Global Names Michael Schreck SVP/Director of Corporate Sports. In his new position as senior vice president and director of corporate sports, Michael Schreck will be responsible for sports sales and marketing as well as league and team negotiations for Dial Global. Co-president and CEO David Landau states, “Michael has a proven track record of success in cultivating both advertiser and league partnerships. With his leadership, we are looking forward to continuing to define great moments for our advertisers and the millions of sports fans our broadcasts touch.”
Dave Ramsey Invades San Antonio. Nationally syndicated talk radio star Dave Ramsey (pictured here on stage in San Antonio) addressed more than 6,000 fans during the presentation of his “Total Money Makeover Live.” Ramsey also spoke before some 1,000 local business people as he presented his EntreLeadership 1-Day event. Affiliate KTSA, San Antonio benefitted from Ramsey’s appearance in town. General sales manager Coreena Hazelett says, “One of the invaluable things about Dave’s Live Event visit is the time he puts aside for our sponsors. The clients really get the opportunity to connect one on one with Dave, and they are moved by his desire to see their businesses succeed. He’s not just a host on the radio, he’s a true partner who’s committed to the success of our station and our advertisers.”
Secret Service Prostitute Scandal, 2012 Presidential Race, ‘Buffet Rule’ Blocked by Senate GOP, GSA Wasteful Spending and ObamaCare Status Among Top News/Talk Stories Yesterday (4/16). The backlash against the Secret Service after agents found in prostitution scandal in South America; the 2012 presidential race including the flap over Ann Romney homemaker comments; the Senate GOP’s blocking of the ‘Buffet Rule’ to tax the super rich; the investigation into wasteful spending by the General Services Administration and the legal status of ObamaCare were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.