Tag: "Larry Schwerber"

Radio Show: Creating Unforgettable User Experiences

| September 8, 2017

By Holland Cooke
Media Consultant

 

AUSTIN — We’ve always talked-the-talk about being “less transmitter-focused, more receiver-focused.”  New competition and scant attention now force us to walk-the-walk.

Lingo:

  • User Interface, referred to nonchalantly as “UI:” What people interact with, i.e., your on-air product, web site, social media, events (“the bartender,” one Radio Show panelist quipped).
  • User Experience, “UX:” What people take-away from using your UI (“How you feel the next morning”).

“We try to do creative advertising that’s a joy to listen to.”

Nikki Nite is VP programming & operations, Entercom Austin, panelist in the NAB/RAB Radio Show session “Creating Unforgettable User Experiences.”  Her point: There are no “stopsets.”  Listeners experience whatever comes out the speaker at any given moment.

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