Tag: "Lapcom Communication Corp"

Pending Business: Planning 2021

| November 16, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Six weeks remain in the calendar year. Chances are your 2021 budgeting process is done. How’s your plan shaping up on achieving the goals? For 2021, the only sure thing in sales is nothing is for sure.

Just look back at 2020. Pandemic crushed economy, 30 named storms, minimal sports activity, home schooling, toilet paper shortages, new verbs like “Zoom,” and tumult in the White House. There are clues here on how to build a plan to achieve your 2021 goals. Here are some basic start points:

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Monday, September 21, 2020

| September 21, 2020

Monday Memo: Attention Is Not for Sale. What’s for sale? Clicks, on Facebook and Twitter and Google. And broadcasters and podcasters are buying. And as consultant Holland Cooke warns, “If you’re broadcasting and not also podcasting, you’re late.” In this week’s column HC offers 7 tips “before you spend a dime on social media ads.” Read it here.

Ruth Bader Ginsburg Dies/Supreme Court Justice Battle, the Presidential Race, COVID-19 Stats & Projections, Western Wildfires, the TikTok Deal, Tropical Storm Beta, and the Emmy Awards Among Top News/Talk Stories Over the Weekend. The death of Supreme Court Justice Ruth Bader Ginsburg and the battle over the nomination for her seat; the November presidential election; the number of confirmed COVID-19 cases in the U.S. and projections for future cases; the wildfires burning in California, Oregon, and Washington; the deal to allow Oracle to acquire the U.S. version of TikTok; Tropical Storm Beta bears down on the Gulf Coast; and Sunday night’s Emmy Awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: What’s That Computer Doing? Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes today about what radio sales people have to offer that programmatic sales cannot. Read more here.

Pandemic Forces Changes at Atlanta Sports Talk “680 The Fan.” As reported by the Atlanta Journal Constitution’s Rodney Ho, Dickey Broadcasting Company-owned WCNN-AM “680 The Fan” has let a number of air staff go in a move forced by the impact of the coronavirus pandemic on company revenue. Morning drive personality Stephen “Steak” Shapiro and early afternoon host John Kincade are both out, as is WFOM-AM/W292EV “Xtra 106.3” host Mark Zinno. The company has moved talent from “Xtra 106.3” to WCNN and will now simulcast all programs across all of the signals. Moving to mornings alongside Sandra Golden and Brian Finneran is John Michaels. “Hometeam” Brandon Leak and Joe Hamilton move to “The Fan” in the 9:00 am to 11:00 am slot, and Hutson Mason and Tug Cowart join Buck Belue for the 1:00 pm to 3:00 pm program. John Kincade had worked alongside Belue for the past 20 years.

WFLA, Tampa Morning Personality Jack Harris Celebrates 50 Years on Air. A piece in the Tampa Bay Times recognizes WFLA morning host Jack Harris’ celebration of 50 years in the radio biz, almost all of it spent in the Tampa Bay market. The 79-year-old Harris got his start in his native West Virginia while still in high school. He’s been hosting the “AM Tampa Bay” program on iHeartMedia’s WFLA-AM, Tampa Bay for the past 27 years.

Mary Sandberg Boyle Upped to Vice President and General Manager for WGN-AM, Chicago. Rising from her general manager role to vice president and general manager at Nexstar Media Group’s WGN Radio is Mary Sandberg Boyle. The company says, “She joined WGN Radio in 2015, where she was instrumental in the development and launch of ‘The Opening Bell,’ a weekday morning business show. She has held a variety of positions of increasing responsibility at WGN Radio, including executive producer, director of news and operations, and acting general manager. Sandberg Boyle was named WGN Radio’s general manager in December 2019 and has led the station through the current COVID-19 pandemic, initiating a series of new policies and procedures designed to improve workflow and keep the staff safe. She has also overseen a number of programming and personnel changes that have increased WGN Radio’s ratings, which are up 31% among adults 25 to 54 according to the latest available ratings.” Nexstar EVP Sean Compton says, “Mary has done an outstanding job under less than ideal circumstances. She is innovative, thoughtful and determined, and she has forged a great working relationship with the staff. She is a respected leader in Chicago media and this promotion is well-deserved. I look forward to WGN Radio’s continued growth under Mary’s guidance.”

TALKERS News Notes. WBAL-AM, Baltimore talk host Clarence Mitchell IV, a.k.a. C4, is named Best Radio Host by the readers of Baltimore Magazine in its 2020 Best of Baltimore Readers Poll. Mitchell had been serving as the Hearst Television station’s midday personality until this summer when he moved to morning drive as co-host alongside Bryan Nehman…..Sports media giant ESPN says that the unusual confluence of all major professional sports in August “heated up ESPN Podcast listenership, as ESPN posted its best month ever and grew 29% over August 2019.” ESPN Audio vice president, digital marketing and strategy Tom Ricks adds, “It is clear that when current events are on the mind of listeners – be it sports or politics – fans turn to our network of podcasts for the best in analysis, storytelling and discussion. As baseball heads towards the playoffs, the NFL starts up and the election comes closer, we are focused on delivering our best for fans in a time like no other.” ESPN says that according to the Podtrac Podcast Category Audience Rankings, in August ESPN was home to 13 of the top 30 podcasts, including five of the top 10. “The Dan LeBatard Show with Stugotz – which in August added two hours of podcast-exclusive content each weekday – ranked second with a unique audience of 1.282 million.”…..Westwood One’s “Dan Bongino Podcast” featured President Donald Trump speaking with host Dan Bongino in which the president shared his thoughts on polling accuracy, Twitter, Section 230, and other topics…..FOX Sports Radio’s new iHeartRadio original podcast, “Lights Out with Shawne Merriman,” launched on Friday (9/18) and featured Merriman speaking with two-time NFL Pro Bowler Quentin Jammer about athletes and depression, and how he nearly committed suicide.

Joe Madison to Host ‘The Vote Must Go On’ Broadcast Special. Talk host Joe Madison will host a special program on SiriusXM’s Urban View channel titled, “The Vote Must Go On: In Person or By Mail,” that will air tomorrow (9/22) at 7:00 am ET. The program addresses issues such as how voters can safely and fairly cast their ballots amid the pandemic, the potential for voter suppression, voter fraud, and more. Madison will lead the discussion that will include top elected officials from several states – representing both parties – along with members of Congress including: Ellen L. Weintraub, Commissioner of the U.S. Federal Election Commission; Debra Cleaver, founder and CEO of VoteAmerica; Carolyn Maloney, Congresswoman and House Oversight Committee Chair; Scott T. Nago, Hawaii Chief Election Officer; Frank LaRose, Ohio Secretary of State, Tahesha Way, New Jersey Secretary of State; Kim Wyman, Secretary of State of Washington; and Bill Burgess, president of the Oregon Association of County Clerks.

Music Radio News and Career Moves. Over the weekend, iHeartMedia presented the 10th edition of the iHeartRadio Music Festival with a virtual stream of performances on The CW App and CWTV.com, and a radio broadcast on iHeartMedia stations nationwide. The event featured performances from: Alicia Keys, Bon Jovi, BTS, Coldplay, Kane Brown with special guests Khalid & Swae Lee, Keith Urban, Migos, Miley Cyrus, Thomas Rhett with surprise guest Jon Pardi, Usher and more, recorded live on stages in Nashville and Los Angeles. The CW Network will also broadcast the two-night televised on Sunday, September 27 (8:00 pm to 10:00 pm ET) and Monday, September 28 (8:00pm to 10:00 pm ET)…..Broadcast Music Inc, Beasley Media Group, and Xperi’s HD Radio are launching a new radio program series titled “100 Years of Hit Makers.” Beasley says it’s part of a year-long campaign to celebrate the 100th anniversary of the first commercial radio broadcast in the U.S., and to highlight the continuing importance of radio, especially in our current climate. The series will take acclaimed songwriters from the country, rock, and R&B/hip-hop genres and give music fans everywhere a behind the scenes glimpse into the writing of their hit songs. “100 Years of Hitmakers” will air on 33 Beasley Media Group radio stations, as well as on demand here.….Hubbard Radio’s alternative KDKB, Phoenix “ALT AZ 93-3” adds the Premiere Networks-syndicated morning program “The Woody Show” for the 5:00 am to 10:00 am daypart. As a result, “The Mo! Show” moves to the midday daypart.

Pending Business: What’s a Beat Book?

| September 14, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — If you have a deep background in retail, you may be familiar with the term. If not, then enjoy this story.

Chances are you’ve heard of, even shopped at a GAP store. During the early days of their nationwide retail store expansion, the focus of the ad campaign was the biggest selection of Levis sizes and styles in stock. A unique selling point as everyone was shopping in stores. Since the marketing target was young, radio was a big part of the budget. Our FM music radio station was enjoying a large share of the business when the phone rang with an inquiry. It was the leading local independent jeans retailer in competition with the GAP and it’s big marketing budget. He wanted to compete as a “superstore” for just jeans with radio as the great equalizer (remember that pitch?)

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Pending Business: The New-Talk of Sports Talk

| August 31, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — The past 10 days could have been the epitome of a news cycle in overdrive. Coronavirus, virtual presidential conventions nominating candidates, Apple is worth $ 2 trillion, extreme weather, demonstrations, and the first ever all-team protests in professional sports. No shortage of content and controversy…. especially in sports.

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Monday, July 20, 2020

| July 20, 2020

Monday Memo: Profiting from the Pandemic, Part Deux. Because “chaos presents opportunities,” consultant Holland Cooke updates a recent column outlining sales opportunities his client stations are monetizing. Read it here.

COVID-19 Statistics & Projections, Trump on FOX News, Portland Protests-Federal Detentions, Seattle BLM March Violence, Fall School Openings, Presidential Race, U.S.-China Relations, and Sports Leagues Opening Plans Among Top News/Talk Stories Over the Weekend. The spiking number of COVID-19 cases in numerous states and projections for future cases; President Trump’s sit-down interview with FOX News’ Chris Wallace; the violent protests in Portland and the controversy over federal agents detaining protestors; Sunday’s Black Lives Matter protest that turned violent in Seattle; the debate over opening schools this fall; the November presidential election; the tense relationship between the U.S. and China; and the plans for U.S. pro sports leagues to open their seasons were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Why Do Sellers Veer from Their Goals? Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column about keeping sellers focused on their only goal: closing sales. “The path, persistence and process that gets you there is important, but the only action that gets you paid is a closed sale. Sounds simple, but when you hear the objections, new WFH distractions, zoom meetings, your focus fades and so does your goal of closing business.” Read about his advice here.

PPM Analysis: News/Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on ratings data from Nielsen Audio’s June 2020 PPM survey, today focusing on news/talk. Sixty-one percent of news/talk stations in PPM markets were down (weekly, 6+ AQH share) from the May 2020 survey, however 68% of news/talk stations saw their numbers go up from June of 2019 to June 2020. Cox Media Group’s WSB-AM/WSBB-FM, Atlanta led that group with a 4.1 share increase to post a 10.4 share in June 2020. Cumulus Media’s WMAL-FM, Washington was right behind with a 3.8 share jump for an 8.2 share in June 2020, followed by iHeartMedia’s KFBK, Sacramento, up 3.7 shares for an 8.9 share in June 2020. See Mike Kinosian’s complete report here.

Ramsey Network Launches “Call of the Day” Podcast. A new, short-form podcast from Ramsey Network is debuting today. Ramsey Media says, “Finding new ways to help people with their money and their lives in these unprecedented times, Ramsey Network is adding a new short-form podcast to its already impressive roster.” The “Ramsey Call of the Day” podcast features financial expert Dave Ramsey and Ramsey Network personalities, Ken Coleman, Rachel Cruze, Chris Hogan, Christy Wright, Anthony O’Neal, and Dr. John Delony. Ramsey Media EVP Brian Mayfield says, “It’s imperative in the climate we’re in that we reach as many people as possible with our message. The ‘Ramsey Call of the Day’ could be anything from an inspirational story of knocking out debt, to tips on how to deal with loss of income and making decisions in this current climate. We’re really excited to bring this to our listeners.” “Ramsey Call of the Day” is available on Spotify, Apple Podcasts, the Ramsey Network app, and on Amazon Alexa and Google Home smart speakers. Check it out here.

Radio America Unveils ‘The Sara Carter Podcast.’ A new podcast and radio program is available from Radio America, hosted by investigative reporter Sara Carter. “The Sara Carter Podcast” is available twice weekly and features Carter’s “investigative reporting and her unique perspective as a mom, a wife to a wounded war hero, and a reporter who’s told stories from the darkest corners of the world.” Radio America COO Mike Paradiso says, “Sara is a talented investigative reporter who has great insights into the real stories that are driving the news cycle. I love her personable style and the way she is able to connect with listeners.” Carter is currently an investigative reporter and FOX News contributor. She formerly worked as a senior national security correspondent for Circa News, as well as Los Angeles News Group, The Washington Times, The Washington Examiner, and wrote numerous exclusives for USA Today, US News World Report, and Arutz Sheva in Israel. She has made guest appearances on FOX, CNN, BBC International and C-SPAN. She has interviewed numerous heads of state and foreign officials.

2020 Radio Hall of Fame Listener Voting Begins Next Monday. Voting for the two categories in which listeners will determine the inductees into the Radio Hall of Fame begins a week from today (7/27) and runs through August 9. The spoken-word category nominees this year are: Glenn Beck, “The Glenn Beck Show,” Premiere Networks; John & Ken, “The John & Ken Show,” KFI-AM, Los Angeles; Stephanie Miller, “The Stephanie Miller Show,” WYD Media; and “Wait Wait…Don’t Tell Me,” NPR; On the music side, nominees are: Whitney Allen, “The Big Time with Whitney Allen,” Westwood One; Bob & Sheri, “The Bob and Sheri Show,” Westwood One; Sway Calloway, Sirius XM; and John Boy & Billy, “The John Boy & Billy Show,” Premiere Networks.

TALKERS News Notes. Chicago media writer Robert Feder reports that Newsweb is turning the license for WAIT-AM, Crystal Lake, Illinois to the FCC. The station has been dark since August of last year when it sold the transmitter site to McHenry County College. The company continues to operate progressive talk outlet WCPT as well as three time-brokered AM stations…..Seeking intelligence about the podcast advertising segment, Westwood One subscribes to Magellan AI for its ad data and competitive intelligence that provides WWO with information about who is advertising, what they are advertising and how much they are spending. Westwood One says its recent analysis of Magellan AI’s data found brands are pouring into podcasting and have doubled the number of ads they’re running. The study also uncovered the use of mid-roll ads is on the rise at the expense of pre-roll ads…..In Lafayette, Louisiana, Delta Media launches a news/talk outlet on KFXZ-AM/K253CO. The Advocate reports that the station is airing syndicated conservative talk shows including: Premiere NetworksGlenn Beck; Compass Media NetworksJoe “Pags” Pagliarulo, Lars Larson, and Todd Schnitt; and Westwood One’s Ben Shapiro…..Entercom announces a new podcast that’s airing Saturday mornings at 9:00 am on sports talk KIKK-AM, Houston as well being available nationwide on RADIO.COM. The company says, “I’m Sorry for What I Said When I Was Hangry!” is an “epicurean foodie podcast featuring ‘Mix 96.5’ (KHMX-FM) morning show personality Jessie Watt and food influencer, Hangry Houstonian, Danielle Dubois.”

Music Radio News and Career Moves. Kansas City classic rock KCFX “101 The Fox” names Lyndsay Marie midday host. She has served with Cumulus Media stations in the past, most notably at WNNX-FM, Atlanta and WLUP-FM, Chicago. Cumulus Kansas City regional vice president and market manager Donna Baker says, “I had the privilege of working with Lyndsay at ‘The Loop’ in Chicago and have been a raving fan since. Her passion for classic rock and quick wit make her the ideal match for the iconic ‘101 The Fox’ during the workday. We are thrilled to welcome her to KC.”…..iHeartMedia Philadelphia announces it is bringing the syndicated alternative rock morning program “The Woody Show” to the market, effective August 3…..In southwestern Michigan, Mid-West Family Broadcasting launches a new alternative station on former sports talk simulcast WSJM-AM/W291DK. Station manager Bill Gamble says, “It’s going to play new music from bands like 21 Pilots and Billie Eilish and Panic at the Disco and Imagine Dragons. It will not be your older brother’s alternative radio station. This will not be the Pearl Jam radio station. This will be a radio station that focuses on new music and the sounds of today.”…..Cumulus Media Atlanta announces that its “Grow My GA Business” initiative – launched in late March – has donated more than $1 million in creative services and airtime on three of its radio stations there to 375 Atlanta-area small businesses since the start of the COVID-19 pandemic. “Grow My GA Business” provides free creative services and radio time on WWWQ-FM “Q997,” WNNX-FM “Rock 100.5,” and WKHX “New Country 101 FIVE.”

Pending Business: Why Do Sellers Veer from Their Goals?

| July 20, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Let’s take a page from the dynamics of championship teams, their leaders, and coaches. Start with Tom Brady’s six Super Bowl Championships and go back to Bill Russell’s 11 NBA Championships. Was it the player, the team, or the coach? My theory is, all of them combined. The coaches who led their teams to new standards share a common bond. They excel at the art and science of coaching those who want to be coached. Sound too simple? No matter what the sport, winners LEARN how to win, champions LEARN to how to compete at the highest levels and someone is teaching, leading, and guiding.

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Pending Business: What Would Maslow Do?

| July 13, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Do you remember studying Maslow’s pyramid in high school?

It was all about what we, as humans need. Somewhere on that pyramid sits Motivation. We all need Motivation.

Can you really motivate another person to perform at a higher level? Some performance experts would say, yes. Others would say, long term, no.

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Monday, June 8, 2020

| June 8, 2020

Monday Memo: New Normal HR? If you’ve been broadcasting remotely during the shutdown, and you’re daydreaming about getting back to what was left of radio station camaraderie, consultant Holland Cooke quotes Cher from “Moonstruck:” “SNAP OUT OF IT!” In this week’s column: Why telecommuting is GOOD news for you; and an HR expert explains how listeners’ lives are changed. Read it here.

George Floyd Protests, De-Funding Police, Re-Opening Across America, COVID-19 Statistics & Projections, U.S.-China Relations, and Tropical Storm Cristobal Among Top News/Talk Stories Over the Weekend. The racism and police brutality protests that took place all over the world; the prospect of de-funding the police department in Minneapolis and in other cities; states across the nation continue to re-open their economies; the number of confirmed COVID-19 cases in the U.S., the death toll, and projections about future cases; tense relations between China and the U.S. over the coronavirus pandemic; and tropical storm Cristobal hits the Gulf Coast were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Sales: Clients (As Well as Listeners) Seek Connection. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that the on-air team at your news/talk station “is working hard to deliver the storylines driving the news cycle and talk the talk the listener expects every day… And THAT is the light in the darkness. That critical expectation of the listener attracted to the content of your news/talk programming is your start point. The reason your listener is engaged is your path to a cohesive sales flow that can resonate with potential sponsors.” Read his column here.

Emmis Suspends Sports Talker Joe Staysniak After Race Discussion. Former Indianapolis Colts player and current WFNI, Indianapolis “1070 The Fan” morning drive co-host Joe Staysniak is serving a one week, no-pay suspension from his show after management deemed his remarks about the police and racism in America were insensitive. The Indianapolis Star reports that during a discussion about the protests taking place in the aftermath of the death of George Floyd, Staysniak said that Black people should say, “I’m going to stop being a victim,” and “Well, you know, get an education, you know, get a second job.” When co-host Jeff Rickards said that a Black driver is six times more likely to get pulled over than a white driver in some parts of Indiana, Staysniak responded, “OK and then you have to look at why. Is that racism or is that the time of day? Is that the car they’re driving? Are lights out? Are turn signals working?” He added, “It comes down to a cultural thing too. Are we putting ourselves in a situation where we don’t need to be? Again, when we have multiracial police officers…cell phones out…it just becomes harder and harder to believe you are being targeted like that.” Staysniak has apologized and Emmis CEO Jeff Smulyan said in a statement, “Emmis takes very seriously its commitment to the communities in which we proudly serve and reaffirms its dedication in rooting out injustices and oppression in any form.”

TALKERS News Notes. In Indianapolis, iHeartMedia debuts a new business talk outlet branded “Business News 97.5 FM” on translator W248AW, bumping the simulcast of alternative WOLT-FM. The station is airing almost exclusively content from Bloomberg Radio. iHeartMedia Indianapolis SVP of programming Mike Killabrew says, “This is a unique format for a unique time. As the Indianapolis market continues pushing forward in a responsible fashion, we want to provide sound financial and business content to consumers looking to rebuild their personal and professional portfolios.” The company has not indicated what the feeder station is for the FM translator…..The Nevada Talk Network – consisting of KELY-AM, Ely; KNNR-AM, Sparks; KNNT-FM, Battle Mountain; KAVB-FM, Hawthorne; and KPKK-FM Amargosa Valley – adds Starnes Media Group’s “The Todd Starnes Show” to its programming lineup for the 9:00 am to 12:00 noon daypart…..WNRI, Woonsocket, Rhode Island talk show host John DePetro received a “thank you” from Black Lives Matter Rhode Island Gary Dantzler as Dantzler took part in a press conference with Governor Gina Raimondo in which the governor announced a state partnership with Black Lives Matter to improve race relations. DePetro tells TALKERS magazine that he often had Brother Gary (as he’s called) on his radio show as a guest and treated him fairly. “The moment he chose to acknowledge it is incredible and positive for talk radio, since he was always shunned by local TV.”…..The radio edition of the “Cigar Dave Show” will end on June 27 after 25 years as host Dave Zeplowitz transitions the content to “more timely, daily short to medium-form, unrestricted podcasts aligned with related new e-commerce initiatives.”…..Dr. David Samadi, M.D. is named lead medical contributor for Newsmax TV. Dr. Samadi currently serves as director of Men’s Health and Urologic Oncology at St. Francis Hospital in Roslyn, New York. Newsmax CEO Christopher Ruddy says, “Dr. Samadi is not only a brilliant surgeon, but also a great communicator who is able to explain complex medical issues clearly and concisely. During the coronavirus we have found him to be an invaluable resource for our viewers.”

Roger Neel Retiring from WNBF, Binghamton. After 42 years with the station, Roger Neel is retiring from his full-time position with Townsquare Media’s WNBF, Binghamton. Neel serves as morning show personality and brand manager for the news/talk station and for sister sports talker WYOS “CBS Sports Radio.” His last day will be June 19.  Neel joined the station in 1978 when he was hired as the play-by-play announcer for Binghamton’s minor league hockey franchise the Broome Dusters.

Music Radio News and Career Moves. Tomorrow (6/9), Cumulus Media’s urban-formatted radio stations, along with Westwood One urban brands, will air an 8 minute and 46 second audio tribute to George Floyd at 1:00 pm ET. The nationwide tribute, titled “8:46-Remembering George Floyd,” will align with Floyd’s burial Tuesday. Cumulus VP, urban formats Kenny Smoov says, “People are tired. They want Change now. They want Peace now. It is a beautiful thing to see people from outside of the African American community and from all over the world coming together to say ENOUGH! Let’s be the living generation that ends systemic racism!”…..Programming and on-air pro “Big Rick” Daniels is named program director for Gulf South Communications’ country WTVY, Dothan, Alabama “95.5 Your Country.” Daniels was most recently morning personality at country WGCC-FM, Bowling Green, Kentucky. At Gulf South, Daniels will also serve as digital brand manager for classic country WDJR-FM and CHR WKMX-FM…..Condolences to the family and friends of triple A WWCD-FM, Columbus “CD 102.5” program director and afternoon personality Mason “Mase” Brazelle who died on Saturday (6/6) after a sudden illness at the age of 53. The station’s website says, “Mase to all was known for his deep knowledge and passion for music, his ability to make anyone feel welcome, staff and listeners alike. Mase was a staunch supporter of shopping local from his vast collection of vinyl records from local stores and live music dating back to his time as a drummer in a rock band. Mase will be deeply missed.”

Pending Business: Clients (As Well as Listeners) Seek Connection

| June 8, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — How do you sell into the turbulence of today’s news/talk radio cycle?

If you are fortunate enough to be based at one of the few dominant, highly sold news/talk radio stations with no real competition, virtual high five to you! The biggest challenge you face is working with your management to balance pricing, demand, and relationships. It is tempting to hang the sold out sign in every conversation and email. Careful, as markets tend to correct themselves and comfort zones can be rocked.

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Pending Business: What’s All the Fuss About?

| May 26, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — My phone rang a lot last week.

Calls from great sellers I had the privilege of managing at different radio and TV stations. “What’s the big deal? We were working remotely 20 years ago!”

So, what opened my eyes to allowing every seller to working remotely back then?

Look beyond the media business.

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