By Michael Berry
The Michael Berry Show
HOUSTON — All I ever hear radio industry execs talk about is ratings and revenues, as if the two go hand in hand. With music stations, that may be true. But talk radio’s future will be determined by our ability to get results for our advertisers. That includes, but is not limited to, ratings, and it probably has more to do with ratings in categories currently seen as less, or altogether un-, important; namely, 55 and up, or 35-64.
Ratings are not an end in themselves, but rather a pricing mechanism by which advertisers determine the rates they will pay. In an industry which measures itself primarily, indeed almost exclusively, on the 25-54 demo, it’s good to remember how many people are active consumers who don’t fit into those niches. Twenty-five-year-olds don’t buy houses, or improve them. Their bodies aren’t breaking down, so they don’t need all the medical advancements of companies willing to advertise those services. They are not investing, banking, exercising, losing weight, restoring vision, or maintaining a house that needs everything from new pipes to electrical to roofing to driveway pavers to a pool. In short, radio can still be very profitable as our society ages by appealing to direct-buy advertisers. But only if radio can yield results for the client. Think about it: listeners tune to music radio to zone out to music, and when someone talks it’s a distraction. Listeners tune to talk radio to be engaged, and the talk by the host is what they sought. If the host’s endorsement of a product could be as compelling as his discussion of Obama’s hypocrisy, imagine the boon to advertisers. Winning the ratings war for most listeners under 54 does not necessarily yield financial returns to the people who pay for advertising. It is not the size of the audience, but rather the size of the response for the advertiser, that will build loyalty in clients. So how do we get results for clients, especially live, direct clients? Read More
Peak Broadcasting Emerges from Chapter 11. The pre-packaged Chapter 11 restructuring plan Peak Broadcasting entered into in January has been executed and the company comes out of it with new owners: Oaktree Capital Management and GE Capital. CEO Todd Lawley and CFO Tim Lyons remain in their management positions. In a statement, Lawley says, “By significantly reducing the amount of debt outstanding on our balance sheet, this transaction provides Peak with the flexibility to invest in our business to ensure that we continue to provide best-in-market audio programming to our consumers and marketing solutions to our clients.”
New York Festivals Radio Program & Promotion Awards Extends Entries Deadline. The world-renowned New York Festivals Radio Program & Promotion Awards is extending the deadline for entry submissions for the 2012 contest through April 2. The 30-year-old competition honors the most innovative work in radio broadcasting, with entries from radio stations, networks and independent producers from around the globe. Executive director Rose Anderson says, “Even as distribution platforms multiply across the airwave spectrum, one thing remains constant: the power of the individual voice. Just this past year, winners in our talk categories – a diverse group from Howard Stern to Marvin Kalb in the U.S. to Radio Pasfarda (Iran) and Writers & Company (Canada) – engaged their audiences’ curiosity with intensity. We here at New York Festivals are very proud to recognize the creativity, innovation and quality exhibited around the world in radio today.” Categories in the talk radio realm include: Best Regularly Scheduled Talk Program, Best Talk/Interview Special, Best Radio Personality: Local Market, Best Radio Personality: Network/Syndicated, Best Talk Show Host, Best Information/News Talk Show (AM drive), Best Two-Way Telephone Talk/Interview Show (AM drive), Best Online Talk Program, Best Satellite Talk Program, Best Satellite Radio Personality, Best Radio Personality (student), Best Artist Interview/Performance (student), Editorial or Viewpoint Program, plus numerous awards in the radio news and sports categories. Find complete information about the awards, categories and how to enter by visiting http://www.newyorkfestivals.com/. New York Festivals Radio Program & Promotion Awards Grand Jury enlists jurists from all over the world, representing some of the most recognizable voices and captivating programming producers in the industry. Entries are judged on production values, organization, presentation of information, creativity and use of the medium. The International Radio Program & Promotion Awards will honor 2012’s winning entries on June 18 at an awards ceremony at Manhattan Penthouse in New York City.
Michael Smerconish Visits Boston Affiliate WTKK-FM for Movie Premiere. Dial Global nationally syndicated talk show host Michael Smerconish is bringing his ‘Book Club’ live event series to the silver screen and he’s in Boston today for a premiere screening for Greater Media affiliate WTKK-FM. “Book Club with Michael Smerconish featuring Chris Matthews’ Jack Kennedy: Elusive Hero” premieres at the Showcase Cinema De Lux in suburban Dedham. Smerconish will welcome the crowd and conduct a curtain call speech prior to the movie. Smerconish states, “Over the last several years, I have hosted many A-list authors for live gatherings of what I call my ‘Book Club.’ Never have any of these made it to the big screen. My interview with Chris Matthews concerning his New York Times bestseller Jack Kennedy: Elusive Hero was recorded in High-Def and I am thrilled it will be shown on screens all across the country on March 20. Where can you find me that night? Boston!”
CCME Names Radha Subramanyam EVP of Sales and Marketing Research. Clear Channel Media and Entertainment chairman and CEO John Hogan says Radha Subramanyam is “recognized as an industry leader in consumer insights and research and I am excited to have her on our team.” She previously served as senior vice president of media and advertiser insights and analytics as a thought leader across media forms for The Nielsen Company. In her new role with CCME, Subramanyam will be responsible for “developing, aggregating and analyzing consumer data to help illustrate and support the unique ability Clear Channel Media and Entertainment has to provide advertisers with national reach and local activation.”
WHAS, Louisville Talk Host Terry Meiners Sued by Local Cop for Slander. Longtime Louisville talk radio personality Terry Meiners is facing a civil suit for slander by the Louisville Metro Police officer who gave him a speeding ticket in March of last year. Meiners contested the ticket and was found not guilty in October. The officer, Sam Cromity, alleges Meiner took to the airwaves where he called him “Black Barney,” he played belittling songs about the highway patrol and called him a liar at least 15 times. Meiners says Cromity was threatening during the traffic stop – something Cromity denies. Clear Channel Media and Entertainment’s WHAS is also named in the suit.
C-SPAN Founder and CEO Brian Lamb Steps Down from CEO Post. The man who founded C-SPAN 33 years ago is stepping down from his day-to-day role as chief executive officer of the cable TV federal government news channel that reaches some 100 million homes. Brian Lamb, who was honored with TALKERS’ Freedom of Speech Award, will become executive chairman of the board at C-SPAN and will still host the weekly “Q&A” interview show. He will hand over the CEO reigns to Rob Kennedy and Susan Swain effective April 1.
KWTX, Waco, Texas Hosts Debates for Local Races. Clear Channel Media and Entertainment-owned KWTX, Waco reports the recent debates it sponsored and broadcast drew some 450 citizens to the University High School auditorium on March 7. The races were the GOP primaries for McLennan County Sheriff and the Texas House of Representatives, District 56. Morning drive host Shane Warner moderated the debates and states, “To have this many people show up in the middle of the week to hear some local politicians talk about local issues is quite an accomplishment. We were hoping for a good turnout but the interest from the community was beyond anything we could have imagined – and this was just for a primary election! As the only local talk show in the Waco market, I felt this was the kind of event that only News Talk 1230 and talk radio could pull off. This illustrates the power of local talk radio to help inform the community about what’s going on in their own backyard and bring voters and listeners access they otherwise wouldn’t have.”
Dave Ramsey Live in Orlando…and Beyond. Nationally syndicated financial talk sensation Dave Ramsey is pictured here at the University of Central Florida arena delivering his “Total Money Makeover Live” program before 7,500 people on March 17. This was also simulcast to 200 other locations. Ramsey spent the weekend in Orlando and presented his “EntreLeadership 1-Day Event” to nearly 1,000 business leaders. He also met with sponsors of the event and affiliate WFLA staff. Clear Channel Orlando market manager Linda Byrd says, “The personal attention and customer service we get from Dave Ramsey and his team is nothing short of stellar. It’s amazing that in spite of having 500+ affiliates he makes us feel so special. Truly feels like he’s a member of our local team. Dave does syndication the right way.”
Phil Hendrie Distributes Content Via Pandora. Talk Radio Network nationally syndicated radio personality Phil Hendrie can now be heard on Pandora. Hendrie’s bits, including characters Jay Santos, Chris Norton, Bobbie Dooley, David G. Hall and Ted Bell, are now available on the content distribution service. Hendrie joins Premiere Networks’ Bob & Tom, Steve Harvey’s Nephew Tommy and The Jerky Boys, all of whom rotate in the user-created “Phil Hendrie Radio” station. Hendrie’s tracks will also come up on user-created stations for morning radio artists, comics and political satirists.
GOP Primary/2012 Presidential Race, Afghanistan Tensions, Iran Nuclear Weapons Program, Syria Violence, and Peyton Manning to Denver Among Top News/Talk Stories Yesterday (3/19). The GOP primary race and the issues in the 2012 presidential race, the continuing tensions in Afghanistan after a U.S. soldier is charged with killing 16 civilians, Iran’s nuclear weapons program, continuing Syrian violence and Peyton Manning’s joining the Denver Broncos were some of the most-talked-about stories on news/talk radio yesterday according to ongoing research from TALKERS.