By Al Herskovitz
H & H Communications
BRADENTON, Fla. — Those minor, frivolous awards shows – the Oscars, Emmys, Grammys, Golden Globes, etc. – have come and gone and are mostly forgotten. Can anyone tell me who won the sound editing award for the best foreign language documentary? Who won what for what is but a dim memory, if that. All of this has been swept out of the way to make room for the most important of all: The 2012 Hersky Awards!
These are honors given to the very best in sales orientation in the talk format. Keep in mind there is no fancy ceremony with the ripping open of envelopes followed by the inevitable pregnant pause. No need to bring back Billy Crystal to salvage the event. There is no red carpet to walk in fancy, designer clothes where focus is put on how much “pupick” you can expose. There is no need to hire some expensive accounting firm to verify the honesty, authenticity, secrecy of the judging.
The process is very simple. There is only one judge. (See name above.) The judge reviews as much talk radio as he can hear and peruses as many talk station websites as he can view over the preceding 12 months. Keep in mind that the awards go only to national entities since it would be impossible to assess all the local ones, many of whom would be quite worthy in their own markets. There is one exception: local station website.