Tag: "KRC Research"

Why Not Just Say, “Don’t Listen?”

| July 11, 2012

By Holland Cooke
MCVAY/COOK & ASSOCIATES
News/Talk Specialist

BLOCK ISLAND, RI — I’m NOT making this up.

On July 5, a sidekick filling in for the regular talk host opened the show by explaining, at length, that, and why, “this is one of the two worst weeks of the year to do talk radio.”

Oh, and that other week during which too many hosts project dread?  The week between Christmas and New Year’s, which, like The Fourth week, I’ve heard COME ALIVE on talk radio.  All it takes is an imaginative host, seizing the opportunity to attract callers and engage listeners by relating to – grab the arm rest – WHAT THEY’RE UP TO.  Rather than musing about the host’s self-inflicted dilemma.

Alas, too many talkers feel naked when, mercifully, holidays pause the tired political narrative and the excruciating minutia of government process.  And new data demonstrate peril…

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