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By Walter Sabo
NEW YORK — In our strategic advisory work to CEOs we are constantly asked to deep dive into the future of media. This column will always focus on future trends and products that will lead media to goal achievement.
Radio economics becomes TV economics
The radio station of the near future will look like…a TV Station. Until 1970, most TV stations, even in the smallest towns had live on-air studios. Some of them had three full live studios. They produced, in house, local shows for many hours a day: a kid’s show, entertainment shows, cooking, dance shows. Right now at KPIX-TV in San Francisco there are three beautiful studios, one with studio audience seating and a separate entrance for the audience. Only one, the news studio, is in use.